Football giants

Chapter 110 The Highest Price
"Why are you here?"

"What are you doing here?"

When Don Blaustein and Greg met in the elevator, there was a burst of questioning from both of them.

Then the two of them panicked, and they both guessed that the appearance of the other party would bring some influence and changes to them.

At the very least, it will make this negotiation more difficult.

"Both, the elevator is here, please!"

Nicola Cortez led them out of the elevator.

Sun Yue has now become Yang Huan's finance minister, and has been busy with building a marketing team. Many things in Southampton have been handed over to Nicola Cortez.

Yang Huan also trusts the former banker. Apart from finances, most of the other powers are entrusted to him. Moreover, Sun Yue has already established a complete marketing and public relations team in Southampton. In addition, he also comes here every week for work and meetings, so the normal operation of the team is not a big problem.

"Yang Huan, let me tell you a piece of news secretly." Seeing the two walk out of the elevator, Charlene Lahiri leaned over her head.

Yang Huan chuckled, "Let's talk about it first, don't think that I will agree to take pictures with the artifact for you to see, I'm not that interested."

Charlene Lahiri blushed, ashamed and annoyed, this guy, can't he be more serious?
"Are you listening or not?" She gritted her teeth and stomped her feet, furiously.

"Listen, listen, tell me." Yang Huan looked at this and knew that things were a little urgent.

People are almost here, are you in a hurry?
"The two of them are now fighting for the right to be a partner of the London Olympics. They are not local companies in the UK, so they have encountered a lot of pressure, so now they are doing everything possible to gain a sense of presence in the UK. You should know what I mean."

After hearing this, Yang Huan shook his head vigorously, with a puzzled expression on his face, "What do you mean? I don't understand!"

Look at his appearance, Charlene Lahiri is so angry that she has the urge to strangle him, will you die if you don't pretend to be crazy?
"Then you just keep pretending!" She finally turned her head angrily, looking out of sight.

Yang Huan smiled and said nothing.

Soon, three people came in front of them.

"This is our boss, Mr. Yang Huan!" Nicola Cortes took the initiative to introduce them, "This is Greg, the agent of Budweiser, and Don Blaustein, the manager of Heineken."

"Hi, you two, welcome to Southampton!" Yang Huan stood up and shook hands with them.

Greg is an American, and he looks very shrewd, while Don Blaustein is a typical Nordic burly man, with a big build and a bit of a simple and honest feeling.

From the first impression, Don Blaustein gave Yang Huan a better impression.

"You two, what do you want me for?" Yang Huan sat down with a smile and looked at the two people standing in front of him.

Greg looked at Don Blaustein and took a step forward.

"Mr. Yang Huan, I heard that Uncle Psy is an artist under your command, and he plans to sing in London, New York, Tokyo, Hong Kong and other cities recently, and plans to release a new MV. Is it true?"

Yang Huan nodded, feeling admiration in his heart, these guys are quite well informed.

"It's true, what's the matter?"

"We hope to sponsor Uncle Psy, invite him to shoot commercials for us, and promote our Budweiser beer at the concert and in the MV." Greg expressed his thoughts with a look of determination.

"Okay, yes!" Yang Huan was also very interested in this kind of cooperation.

Anyway, it is only natural that he made Qiao Ziteng popular, signed some endorsements and advertisements, and made some money.

Moreover, Yang Huan is setting up a brokerage company for Du Ziteng and Lin Yuner, and recruiting all kinds of talents in the entertainment industry. It can be regarded as a formalized route, so the income must be there.

Don Blaustein at the side thought Yang Huan was going to agree when he heard it, so he was also anxious.

"Mr. Yang Huan, Heineken Beer is also very interested, and we would like to invite Uncle Psy to endorse our beer all over the world!"

As soon as Don Blaustein said this, Greg next to him looked angrily, but suppressed his anger.

As early as when the two met, they had already guessed that there would be a fight.

Although it made Uncle Psy become popular so fast now?

"You should be very aware of Uncle Psy's current net worth and appearance fee. You have all heard the new version of the song just now. I don't need to say more about the effect. If you are interested, I can give you 120 to [-] seconds of placement ads in the new version of the MV, but I have the final say on the specific advertising methods."

The most important thing about shooting an MV is quality assurance. Yang Huan can't do the kind of thing that is forced to be inserted for the sake of advertising, which will eventually lead to the collapse of the entire MV. Therefore, how to advertise must be determined by himself, not the sponsor.

Uncle Psy’s first version of the MV has already had more than [-] million hits on Youtubie, and the second version of the MV will not be lower than this, and the benefits of this kind of advertising are better than advertising on TV stations.

Therefore, Yang Huan's proposal also got the interest of Greg and Don Blaustein.

"You two are interested, this is going to be difficult!"

Yang Huan looked at the two sponsors with some embarrassment. They were both big-name sponsors, world-renowned brands, and no one was easy to offend.

"Simply, let's bid, the highest bid wins!"

Nicola Cortez was dumbfounded, isn't this too naked?

Master Huan, can't we be more reserved?
Charlene Lahiri had a mournful expression on her face. This guy always likes to make some special noises.

"Okay, we can offer 500 million pounds!" Don Blaustein was the most interested, and he himself liked Uncle Psy.

Currently Heineken intends to vigorously promote it in Europe, especially in the UK. It has previously sponsored the UEFA Champions League, and now it plans to sponsor the London Olympics. Don Blaustein has certain authority and can make decisions.

Greg was preempted by Don Blaustein, and he was angry, "We will pay 550 million pounds!"

"550 million pounds? Well, good!" Yang Huan thought the price was okay.

Don Blaustein gritted his teeth, "We offer 600 million pounds!"

After hearing this, Yang Huan nodded again and again, and looked at Greg.

Americans are thinking in their minds that the 30-second advertisement for the annual Super Bowl in the United States costs 300 million, and there is no way to ensure that every one of their tens of millions of viewers will watch the advertisement, so the advertising effect is greatly reduced.

However, placing advertisements in Uncle Psy’s new MV can guarantee [-]% viewing, and the number of people is many times more than the Super Bowl, but there are hundreds of millions on Youtubie, and the time is longer than the Super Bowl, and it has unique exclusivity.

This is undoubtedly a very cost-effective business.

"We'll pay £700 million!" Greg made his calculations and immediately raised the price.

Yang Huan found it interesting.

It’s just like adding 100 million to 100 million to be enjoyable. If you add hundreds of thousands and hundreds of thousands, how much will you add for a long time?
Come on, shout to your heart's content, fight to your heart's content!
"Eight million pounds!" Don Blaustein also snapped.

This damn Budweiser is fighting against us Heineken everywhere, do you really think we have no strength to fight with you?

This time, if they go all out, they have to win this copyright no matter what, and contribute to the competition for the right to cooperate with the London Olympics.

Greg wiped the sweat from his forehead, "900 million pounds! If you have the ability, you can add more!"

"I'll add it to you!" Don Blaustein also snapped, "1000 million pounds!"

Yang Huan watched happily, while Charlene Lahiri, Huang Ying and Nicola Cortez on both sides were stunned.

These two competitors are going to fight each other.

Greg couldn't take it anymore, clutched his heart, picked up the phone, "Mr. Yang Huan, wait for me for another minute."

After speaking, he walked aside to make a phone call.

"Okay, no problem!" Yang Huan nodded and agreed with a smile.

Don? Blaustein also gritted his teeth, you know how to make a phone call, can't I?
"Mr. Yang Huan, wait for me for a minute!" After speaking, he also went to make a phone call.

Yang Huanduan sat there, nodding with a smile, as if he saw the wasted money falling from the sky.

The attractiveness of Uncle Psy's advertising is still very amazing, which is mainly reflected in Youtubie.

Now, the hit rate of nearly [-] million is still rising wildly every day. It is foreseeable that in the near future, this song will rank first in the hit rate of Youtubie. Even the second version of the MV will attract hundreds of millions, or even billions of viewers.

The effectiveness of this ad is amazing!

And you must know that Uncle Psy's current advertising endorsement price has exceeded 500 million pounds.

This is also the reason why they consciously started grabbing from 500 million pounds just now.

It can be said so, but in the eyes of Charlene Lahiri and Huang Ying, it is still too crazy.

It's all 100 million pounds plus 100 million pounds. This is a crazy rhythm.

"Can you recover the cost of spending so much money?" Huang Ying said in disbelief.

Nicola Cortez shook his head, "Large companies like them rarely consider cost when doing this kind of advertising, and pay more attention to the influence and construction of the brand. Now Uncle Psy is very popular among the younger generation, and it is only natural that they pay attention to it."

"It's as if many beer manufacturers competed for Super Bowl advertisements at sky-high prices. Many people said they were losing money, but they spent so much money and directly boosted their turnover by 20.00%, it's crazy!"

For big companies like Budweiser and Heineken, a turnover of 20.00% is amazing.

Moreover, by sponsoring Uncle Psy, it can also take advantage of the trend to enter the young people's market, which can serve multiple purposes.

Greg finished his call and came back.

Don Blaustein on the opposite side also walked back.

The two faced each other again in the arena.

"Mr. Yang Huan, this time we will offer 100 million pounds!" Greg gritted his teeth.

Don Blaustein didn't wait for Yang Huan to express his opinion, and followed Greg's words, shouting: "Then we will offer 300 million pounds!"

This surprised Greg, 300 million pounds was his highest psychological price.

According to the market assessment by the head office, Uncle Psy's current advertising value is probably around 300 million pounds.

"In addition, our company heard that Southampton does not have a beer partner at present. We are very interested in sponsoring Southampton. If Southampton can be promoted to the English Championship next year, we are willing to sponsor 300 million pounds and become Southampton's beer partner!"

Oh my god, everyone present was dumbfounded!
Even Yang Huan himself couldn't believe it.

£300m to sponsor Southampton?
Heineken Beer is going to make a big move!

Could it be that they are really determined to win the right to cooperate with the London Olympics?

Greg stood there dumbfounded. Budweiser has no interest in Southampton. After all, this is a League One team. Even if there are many stars, Budweiser has no interest in sponsoring such a low-level team.

So in the face of such generous sponsorship terms offered by Heineken, Greg had no choice but to stand there.

Yang Huan looked at Greg. The lonely expression on the American face had already told him the answer. Budweiser has launched this battle, and the final winner belongs to Heineken!
"Okay!" Yang Huan stood up, "300 million pounds, I signed with you on behalf of Uncle Psy, and another 300 million pounds to sponsor Southampton, I can agree, but only for one year."

Without waiting for Don Blaustein to speak, Yang Huan continued: "However, we can give you the priority to renew the contract under the same conditions!"

Yang Huan is ambitious, and the team will definitely be promoted to the Premier League as soon as possible, so the 300 million pounds in the English Championship will definitely increase when it comes to the Premier League.

After all, the price of goods has risen, the salaries of the stars have risen, the salaries of the staff have also risen, and everything has gone up.

Sponsorship fee does not need to increase, can it work?

　It’s even worse if you don’t add it, thank you again [It’s hard to find a good book] for the reward, it’s too much like a local tyrant of Master Huan, is there any?
　　
　
(End of this chapter)