The story of the big ghost who failed to read the file

Analysis of works with the most successful elements

Animation is now playing a role in making the original work explode in popularity, so it has a very high value.So what is more interesting now?Recently, some Japanese media have introduced works that are likely to achieve commercial success in animation in 2015. The full text is as follows:

【top1】Athletic Man x Fast Attack launched "Speedy Otaku" (breakthroughs in character songs, theater releases, etc.)

"Kuroko's Basketball", "Volleyball Boys! ! (The above is the serialized work of "Weekly Shonen Jump") and other sports comics about the active performance of high school boys have been adapted into animations in recent years, and have gained great popularity.What made the works in this field further broaden the market was the original "Speed ​​Otaku" by Ko Watanabe.In the works, there are many characters with colorful personalities who staged the bloody battle of friendship, competition and old enemies for us, and the high speed brought by the bicycle is even more suffocating and heart-pounding.This is also the greatest charm of the work.The work has been serialized in "Weekly Shonen Champion" (Akita Shoten) since 2008, and it was staged in 2012, and the first season of tv animation was broadcast from October 2013 to July 10.Currently, the second season of the anime "Speedy Otaku Granderoad" has also started broadcasting in October 2014.

■The development direction of the plot is diverse and high-speed

Although the work had already issued 500 million copies before the animation started, the current circulation has exceeded 1200 million copies.Producer Kazuko Yamanaka of Toho said: "After the live-action version, animation will be launched, but at present it is still difficult to survive by selling discs alone. Therefore, commercial activities must be carried out from various aspects." To start operations at a faster speed, this It is the style of "speeding otaku".

Before the first season of animation was broadcast, the original manga had been bundled with ova, character song CD and other content.Since then, various projects such as the development of voice actor activities, the naming of bicycle competitions, and cooperation with local governments have continued to be staged, which is dizzying.

In addition, two and a half months after the end of the first season, a new edited version of "Speedy Otaku ~re:ride" with a new plot was also released in the form of a theatrical release.In addition, the second season was launched immediately after only 2 months of the first season, which is enough to prove that the official raging plan has advanced.

Yamanaka believes: "There are a lot of animation works in each season. On this basis, those female fans who are very enthusiastic about the works (also our goal) are also pursuing other new things. So we continue to introduce new measures to let The work became more lively."

In the future, they will also use Dongbao's advantages to advance in all aspects.

"We can use Toho's movie theaters, so it would be great if we can expand the planning range of event types. For example, the number of pre-sales for stage events exceeded our imagination. In addition, through "Speed ​​​​Otaku～re:ride" As a result, we found that some people who don’t watch anime can also become fans. So we have further expanded the customer base. Ultimately, we hope to be able to release the theatrical version in large-scale movie theaters.” (Yamanaka)

【top2】Informative military content x relaxed characters "Fleet Collection" and "Girls und Panzer" (for the indispensable girl characters in animation, the two works use a new military style to match, which set off a sensation a rush)

Speaking of any special trends in male-oriented works recently, the "resurrection of the military genre" left a deep impression on people.

The vanguard of the resurrection is the chariot animation "Girls and Chariots", which was launched in 2012.In addition, there is also an animated version of the browser game "Fleet Collection" that started broadcasting in January 2015.

After these two works aroused the topic, all kinds of plastic weapon models began to be sold in model shops across the country, and the related professional magazines were also swept away.This phenomenon was unimaginable in the past, and it has also had a great impact on related industries.

The reason for such popularity is the relationship between the fusion of the military world with a huge amount of information and the relaxed character elements.Originally, when it comes to military themes, the audience needs to have the necessary knowledge reserve in advance, so it is a niche compared with the usual animation types.However, Girls und Panzer and The Fleet Collection, mentioned above, broke the confines of the military genre by bringing charismatic characters to the audience.

Since works with a relaxed style often attract the attention of young people, each audience's wallet is also limited.Therefore, in order to maintain popularity for a long time, it is necessary to expand the number of fans.In the face of this problem, military themes are very important.

"Fleet Collection" was first visualized in early January 2015.If we can win the support of animation fans through this work, then it should be able to maintain a long-term popularity level?As for whether it can become the next "Girls and Chariot", it has to pass the test of time.

[top3] Wang Dao Shonen Manga x2 quarterly schedule "The Seven Deadly Sins" (the first fantasy masterpiece at 5 pm on Sunday, an animation strategy strongly supported by Kodansha)

Works produced by Mainichi and broadcast on tbs TV from 5 pm on Sundays are often referred to as "Day 5" works.And it's definitely prime time for an animated series."The Seven Deadly Sins" is currently being serialized in "Weekly Shonen Magazine", which began broadcasting in October 2014.

The outline of this work is as follows: In the fictional continent "Britaria", there is a country called "Kingdom of Lioness".The paladins of this kingdom are preparing for the legendary jihad and are beginning to strengthen their combat readiness. However, despite the holy name, the various atrocities of this group have made the people of the whole country miserable. The angry people even staged a coup and imprisoned the king.And the third princess Elizabeth, who is worried about the status quo of the country, pins her hope of saving the country on the Knights who were wanted for felony ten years ago-the Seven Deadly Sins, so she embarks on a journey of searching alone.However, no trace of the Knights was found along the way, but when the exhausted Elizabeth strayed into a certain hotel, she encountered a crisis. At a critical moment, she was rescued by the owner of the hotel. Unexpectedly, the blond boy was on the way He is the leader of the "Seven Deadly Sins".After rescuing the princess from the crisis of chasing soldiers, they also embarked on a journey to save the future of the country...

In this regard, Kodansha, which owns the copyright of the work, also commented.Takuya Matsushita, who serves as planning director, believes, "When it comes to the animation of "The Seven Deadly Sins", I believe everyone has also discovered from "Attack on Titan" that if you want to sell comics and related products better, you need to arrange two animations. Seasonal plots are fine. For this reason, for the works we invest in, we hope that the length can reach more than half a year.” Because if a work is planned to be broadcast, it will take at least 2 months to achieve commercialization time.And if it's just a quarterly new show, then it's over by now.

In fact, this is also the first time Kodansha's works have been broadcast on "Day 5".Previously broadcast works on "Day 5" include "Blue Exorcist", "Magic Flute Boy", "Volleyball Boy! ! ", etc., each of which is a work that has gained a certain popularity before animation.And because of the animation, the work also turned ordinary viewers into fans.

Matsushita said: "As far as the works published in "magazine" are concerned, if one volume can sell 1 copies without external force, then I will try to make a video." The Seven Deadly Sins, is its future trend even more worth looking forward to?