The son of the richest man at the beginning became the first loser

Time passed slowly, and Xu Jie, who had sufficient financial support, quickly demonstrated her extremely high management talent. In just one week, the company's location and basic personnel framework were determined.

At the same time, hundreds of high-end talents were poached from Goose Factory and Zhao Fei's own father's company with a huge amount of money. Zhao Fei's father even called Zhao Fei once and scolded Zhao Fei for being an unfilial son. Talents are also dug.But even though it was a curse, Zhao Yunlong's tone was full of a smile. Obviously, those people were actually Zhao Yunlong who deliberately asked them to come to Zhao Fei's company.

After the company's framework was completed, the software came out quickly and entered the testing phase, and Zhao Fei also started the promotion mode of the software at the same time.

Zhao Fei directly posted on Weibo, firing the first shot of software promotion.

"Recently, I took 20 billion venture capital funds, but the money is too much. When the software is launched, I will directly send [-] billion to everyone. Don't be polite. After all, it is better to be alone than to be happy."

Zhao Fei's Weibo is very simple and clear, that is, he got 20 billion, and then felt that the money was too much, and wanted to share [-] billion with everyone, so that everyone could download the software and get it later.

Although Weibo is simple, it is very rude. It didn't take long for Zhao Fei's Weibo to become a trending search among netizens.

"Have no humanity!"

"Another pretentious brother, does anyone have a link to get the money? Share it."

"Mr. Zhao is awesome, just give away one billion!"

"Well, you are so rich, can you change the team members of EMG? Buy the package, the pig and the dog are perfect, isn't he good?"

The comments are full of various opinions, the most important of which are three kinds of views, one is Zhao Fei's arrogance, the other is Zhao Fei, you are so arrogance, can you change the lineup of EMG, and at the same time there is one Link to ask for money.

Not long after Zhao Fei's Weibo was posted, the publicity department of E-Fly company that Xu Jie had just established also quickly launched a publicity campaign. With the support of huge funds, E-Fly directly advertised to the subway entrances of all first-tier cities across the country.

On the poster at the subway entrance, a theme is highlighted in a simple and clear way.I am Zhao Fei!The son of the richest man! 20!Download software!Give you a billion!
Such a simple, clear and brutal promotion method of spending money has naturally achieved very significant results, and even many aunts who dance in the square know the news.

"Grand granddaughter, do you know which software is the software that is worth one billion? Download one for grandma, and grandma will also share one point." In an ordinary family, grandma held her elderly phone and looked at the big one on the sofa. said the granddaughter.

"Grandma, that software hasn't been released yet, and you can't download it on your phone." Hearing what grandma said, the girl explained helplessly.

Such similar things have happened all over the country, which also shows the success of Zhao Fei's money-spending promotion method.

At the same time in the anchor circle, Zhao Fei also took full advantage of Gong Xiaoxiao's fame, shot a 15-second promotional video around Gong Xiaoxiao, and then cast it on various video software and TV stations to let everyone know that this software is useful. Big-name anchors settled in.

In the meeting room of E Fei's company, all the company's top management, including Zhao Fei, are in a meeting.

"Since Mr. Zhao posted a blog to start the publicity horn, the company's publicity has been in place. According to the data, although our software has not yet been listed, the number of pre-orders in major mobile phone malls has reached [-] million. Say, once our software goes on the market, our software will have nearly [-] million users. Although the final number of downloads may be less than the pre-ordered number, it is almost the same. As long as we keep these users, then our company It directly has nearly [-] million user traffic."

The person who spoke was the general manager of E Fei's marketing department. He was originally a talent in Zhao Fei's father's company, and then with Zhao Yunlong's acquiescence, Zhao Fei directly recruited him.

"Yes, from the current point of view, everything the company has done is successful. What needs to be done now is how to retain users after the software is launched, otherwise all our current efforts will be in vain."

After listening to the report from the general manager of the marketing department, Zhao Fei nodded and was satisfied with his achievements. However, at the same time, Zhao Fei raised a new and core question, how to retain users.

"First of all, according to our plan, we intend to promote around Ms. Gong, but judging from the current results, Ms. Gong alone seems a bit weak, so I mean to invite one or two celebrities to speak for us, After all, the influence of celebrities is much greater than that of anchors."

The one who spoke was still the general manager of the marketing department. Regarding Zhao Fei's question, he gave his own suggestion, that is, invite celebrities.

"This method is good. The company can adopt it. Specifically, we can discuss who to invite. Besides? Is there any other method?"

The method of inviting celebrities is very good, and now that he has money, Zhao Fei has no objection.However, Zhao Fei felt that this alone was not enough, and someone could propose some other methods.

"Other methods are to retain users from the software itself. After the overtime work of our technical department and planning department in the past few days, we have improved the various categories and functions of the software, such as loading the software with With various special effects functions, users can post-process the videos they shoot, which is simple and convenient and the effect is very good.”

The person who spoke was the general manager of the technical department. Although the technical department has been under high pressure these days, he still looks radiant. It seems that he is very confident in his software.

"Yes, Manager Xu has worked hard, and the technical department has done a good job. Regarding this point, I would like to add one more point. In the later stage, the technical department can continue to follow up. That is, after we launch the Kuaiyin software, the technical department can continue. Launch an auxiliary software specially for Kuaiyin editing, which can solve users' problems more conveniently and improve user stickiness."

Zhao Fei praised the general manager of the technical department, and then gave his own suggestion.

"Okay." Hearing Zhao Fei's praise, the general manager of the technical department smiled.

"Okay, that's the end of today's meeting. Mr. Xu will follow up with you on some specific matters. Finally, I want to express my opinion to you. I am very satisfied with everyone's current work. As long as this project is successful, I will take out [-]% of the shares as a reward, everyone sitting here and other meritorious staff will get some shares, I hope everyone will do their best for the company and for themselves!"

In the end, Zhao Fei made a summary, and made a promise to reward with shares in front of all the company's top management.

This made all the high-level executives present very happy, because the stock reward is a huge reward. You must know that Zhao Fei has invested 20 billion in the software before it is launched. If the software is launched and it is successful, then The company's shares must be more valuable, and even when the company goes public, there will be a wave of big gains.