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Wang Lin saw that the Shiyu app had been made, and the algorithm was already in place, and the server was also installed in place. Everything was ready and only owed Dongfeng, so he directly chose to go online!
Following his order, the Shiyu app was officially launched on the Android and IOS systems, facing the market!

There are countless videos that go online every day. If you don't promote it, others will not know it, so he adopted a bundled promotion!
This time the movie "Blood Battle in the Sea" provided 2000 million yuan, Microcosm provided 3000 million yuan for this, and Shengtang Cinemas provided 1000 million yuan for a bundled promotion together!
The bundled promotion is that after downloading the Shiyu app and registering an account, you can receive a movie ticket redemption code for "Blood Battle in the Sea", and then download the Shengtang Cinema app, and you can use the movie ticket redemption code to redeem a movie ticket, which is very simple The convenience!

For this bundled promotion, the three companies have provided a total of 6000 million yuan in funds. According to the 30 yuan movie ticket for the movie "Blood War in the Sea", it means giving up 200 million movie tickets!
If it succeeds this time, it can bring 200 million users to the Shiyu app. Although I don't know how many will be left in the end, it is actually not a particularly bad loss!

After all, the cost of acquiring customers for an app is relatively high, and the average level of the industry is about 100 yuan. Now it only costs 3000 million to acquire 200 million users, and the average cost is only 15 yuan, which is so cheap!
It seems that the three companies have spent a total of 6000 million yuan, but in fact it is not that much. For a movie ticket of 30 yuan, Shengtang Cinema can recover more than 15 yuan. In addition, some moviegoers will buy some snacks at that time. It is estimated that The cost will not reach 3000 million yuan!

Then Wang Lin made another decision. The remaining 6000 million yuan, except for the salaries of the remaining employees, will be used for publicity on some apps!
After He Chenguang saw it, the joy of the previous few days was washed away, his face was full of worries, and he said worriedly about the company's future development:

"Chairman, the next 6000 million yuan has been spent, and once the company account is credited, there will be no money left!"

"If there is nothing, there will be nothing. The company will just conduct the next round of financing at that time!"

Wang Lin finally felt the burning feeling of those Internet companies. This feeling is really refreshing. I believe burning other people's money will be even more enjoyable in the future!

"It's okay, as long as the money can be burned to 300 million DAU, then we've made a profit. After all, the cost of acquiring customers is still relatively low!"

When meeting such a chairman who doesn't take money as money, He Chenguang has nothing to say, and he couldn't help showing a bitter smile on his face!

The leader decided that they were going to go to work. Anyway, what he was getting was salary, and what was being burned was not his money, which was acceptable!

The speed at which Internet companies burn money is really fast. After only one week, the 6000 million yuan for promoting the Shiyu app was spent, and there was not a penny left!
At this time, the time has come to November, and the movie "Blood Battle in the Sea" is only a few days away!
In the heart of Chinese people who love to take advantage, the 200 million movie ticket redemption codes issued by the Shiyu app were quickly sold out!
With the movie tickets sold out, the number of registrations of the Shiyu app has exceeded 300 million, and the daily activity has also reached more than 300 million!
Although there is a big gap between this daily active volume and Douyin's hundreds of millions, it is not bad. After all, this is a vertical short video, not a comprehensive short video, and the user base is naturally narrower!
At this point in time, the angel round of the micro world has officially ended, and Shengtang Electronics has officially conducted another round of financing for the micro world, which is the A round of financing!
This time, the valuation of the microcosm has increased from RMB [-] million to RMB [-] billion!
Shengtang Electronics Co., Ltd. alone invested in the A-round financing of Micro World. The following B-round financing will not be carried out, and some investment institutions will be introduced appropriately. After all, the company's future development and listing cannot be separated from the support of these institutions!
With the injection of one billion yuan by Shengtang Electronics, I believe that as long as the next development of the micro world is done step by step, there will be no problems, and it can develop smoothly until the daily active volume reaches 1000 million!

Wang Lin believes that the daily activity of the Shiyu app will reach 1000 million, which is a relatively safe figure, and the company's valuation will reach one billion, but the unit is US dollars!
He Chenguang saw that the company's account finally had one billion funds, but he hadn't been happy for two days, when he heard the chairman asked to spend all the money, he felt a little reluctant, so he persuaded:
"Can't we spend the chairman's money slowly? Do we have to spend it all at once?"

As soon as Wang Lin heard his words, he knew that he was an outsider. If an insider wishes to burn money faster and exchange money for the speed of development, there are people who dislike the company's rapid development!
Look at every company that has experienced this, one by one exchanged money for the speed of development, and this is how the company's market value is so terrifying!
Wang Lin was very optimistic about him, so he patiently explained it to him, thinking about training him, letting him come down from the technical position and take up a management position!
After listening to the chairman's explanation, He Chenguang's knowledge increased, as if he had opened the door to another world, and he called it wonderful!
After seeing the world, he started spending as soon as the one billion yuan was in place, and adopted an advertising bombing strategy, not only placing advertisements on the Internet, but also placing advertisements on some TV gourmet programs, such as "Eating on the Journey" ", "Longing for Life" and other variety shows!

After placing so many advertisements, the effect gradually emerged. Within a few days, the daily activity volume has increased from more than 300 million to more than 500 million, which is considered to have climbed a small peak!

Seeing this situation, Wang Lin felt relieved, and then turned his attention to the screening of the movie "Blood Battle in the Sea"!

In November, in order to expand the filming of the film, Sheng Tang Entertainment organized a viewing party, and invited people from all major theaters to watch it, and strive to give a better filming in time!

But the situation is not good. There is another movie released on the same day as them. The male and female starring actors are all first-line movie stars. It can be regarded as tit-for-tat!
Wanda, Poly, Evergrande and other theaters only gave 30.00% of the filming, but fortunately, there are still a few theaters giving high filming, Hengdian gave 50.00%, and Oscar gave 70.00%!
Adding in the 90.00% of Shengtang Theater Company, Zong's film production is not low after calculation, reaching 30.00%[-]!