Woman, it only affects the speed at which I draw my sword
Chapter 142 Money Can't Help Spend
Xiao Rui took the shampoo and checked it over and over again. There was indeed no sodium sulfate, triethanolamine, etc. in the ingredients, and most of them were extracted from some Chinese medicinal materials.
Zhou He continued: "You know, those shampoos that are full of chemical materials are only worth a few dollars. Ours is different. The cost is much higher, but the effect is definitely worth the price."
Xiao Rui pondered for a while, "Ordinary shampoos on the market are only a few dozen yuan a bottle, so you are mainly focusing on the mid-end market. The price of more than 100 yuan is not only not expensive, but also a bit cheap."
After she finished speaking, she turned to look at Su Chen, "My suggestion is that if the price is raised to more than two hundred, the manufacturer's profit can be doubled, and the rest will be given to the channel and the salesperson, because this is a new product that comes out, it is very easy It is difficult to gain the trust of customers. At this time, the salesperson needs to push hard. Only when the commission is in place, they will spare no effort to introduce this product to customers. In addition, has the publicity department been established? New products must be well publicized and expanded. Popularity, if conditions permit, it is best to find a celebrity endorsement."
"It's more than 200." Zhou He hesitated, "After all, it's not a well-known brand. Will customers be willing to buy it?"
Xiao Rui wanted to say more, but Su Chen had already said: "I think Sister Rui is right. Our positioning is a mid-end product, which is different from the dozens of bottles of low-end shampoos on the market, and consumers We all have a mentality that you get what you pay for. Although our national conditions are that we like to bargain for everything we buy, what do customers pursue? It is cost-effective, and they want to buy things for 50 yuan, but they can be bought for 20 yuan. In this way, they will feel that they have picked up a great bargain, and if they set their prices too low, it will give them the idea that cheap goods are not good."
"So if the price is set high, customers will think that this is a high-end product. At that time, we can do more activities and give some discounts appropriately. In this way, customers will feel that it is cheaper to buy. Moreover, it is easy to lower the price. It’s hard to raise it, if the prices are set too low at the beginning, then in the future, if the price needs to be raised, it will inevitably lose a lot of customers, Sister Rui, do I make sense?”
Xiao Rui stared at Su Chen for a while, then slapped her hands and said, "Not bad, I didn't expect you, a college student, to have such experience in doing business."
Su Chen smiled wryly and said, "What kind of experience do I have, I just say what I think of."
Zhou He discussed with Du Fei in a low voice, "That's fine, I'll discuss it with Mr. Du later, and adjust the price appropriately. As for the issue of expanding the publicity that Mr. Xiao said just now, all I can think of is, As many places as possible, hang up posters, inkjet, banners, etc., and you can contact the radio station for an advertisement?" He rubbed his hands while talking, "It's just the expenses, Mr. Su, the previous 1000 million, now But it’s a bit stretched, even if the product goes on the market, the funds will not be returned so quickly, you see.”
Su Chen smiled and said, "Then I'll put another 2000 million in the company's account later. As for the publicity issue you mentioned, I think the best way to expand our popularity is to find a first-line celebrity to endorse."
"Let's talk about this later." Zhou He glanced at the time, "It will be ten o'clock soon, and the employees are waiting, we can go down."
A group of people went downstairs, and the employees had already stood outside. As soon as Su Chen and the others came out, someone immediately handed them big red flowers and scissors.
Zhou He originally wanted Su Chen to say a few words to encourage the employees, but how could Su Chen know this? In the end, he came on the stage, just saying something about sincere cooperation, sharing weal and woe, and a successful business.
When Su Chen cut the rope, seeing so many pairs of excited eyes in front of him, he felt a little bit of a long way to go.
Had a meal together in the cafeteria, got everything ready in the afternoon, and started construction tomorrow. Seeing that everything was running in an orderly manner, Su Chen saw that there was no need for him to stay here. After talking to Du Fei and Zhou He, After taking two bottles of trial shampoo for Xiao Rui, the three of them left.
On the way, Su Chen kept thinking, this shampoo earns 90 yuan for a bottle, 1000 for ten bottles, and less than 1000 million for [-] million bottles. You know, [-] million bottles is already a considerable market share. More users , especially men, are not picky about shampoo. When there is no shampoo, even shower gel, soap, etc. are rubbed on the head, as long as it can make foam, it seems to be able to pass.
He's well aware of it, because that's what he does sometimes.
The main users of Feihe Shampoo are women and some men with hair loss. Let’s count 1000 million, four bottles a year. Excluding the shares of Du Fei and Zhou He, I can have about [-] million. Of course, the actual surplus is certainly not so much , after all there are miscellaneous expenses.
Although it sounds like a lot, in the eyes of Su Chen who has seen a lot of money, it seems to be nothing.
As soon as he thought about it, he laughed at himself and thought too much. Now that the foundation of Feihe shampoo is not yet solid, let's think about how to expand its popularity.
A-list celebrity endorsement fees are in the tens of millions, and the demolition funds for Majiawan have not yet come down. Now, apart from some gold left at home, once the money on the card is transferred to the company, it will really return to abject poverty.
Du Xiongfei has been auditing for so many days, but there is no news, and he doesn't know when the [-] million will be credited.
"Your factory opened today, why do you still look sad?"
Fang Qing, who was sitting next to him, couldn't help asking.
Su Chen shook his head, "You don't know, once this factory opened, it was like a leaky pocket, and the money was falling down. I was worried, where to get some money."
As soon as he talked about this, he suddenly remembered, "By the way, I was kidnapped before, and the 3000 million yuan has not been returned. What's the matter with you, are you not paying attention to this matter at all?"
"Have you been kidnapped before?" Xiao Rui, who was driving the car, was very surprised when he heard this, "I didn't realize that you, a college student, are so capable. , isn't this too powerful?"
Just as Su Chen was about to answer, Xiao Rui frowned suddenly and said, "There seems to be a car following us."
Perhaps because of her professional sensitivity as a policeman, Fang Qing reacted immediately, and when she looked back, she saw a van, which was following behind unhurriedly.
Looking around, this place belongs to the outer ring, which is the only way to go to the industrial park. There are not many vehicles coming and going. Apart from the van, there are several other cars behind.
Fang Qing wondered, "Why do you think it is following us?"
Zhou He continued: "You know, those shampoos that are full of chemical materials are only worth a few dollars. Ours is different. The cost is much higher, but the effect is definitely worth the price."
Xiao Rui pondered for a while, "Ordinary shampoos on the market are only a few dozen yuan a bottle, so you are mainly focusing on the mid-end market. The price of more than 100 yuan is not only not expensive, but also a bit cheap."
After she finished speaking, she turned to look at Su Chen, "My suggestion is that if the price is raised to more than two hundred, the manufacturer's profit can be doubled, and the rest will be given to the channel and the salesperson, because this is a new product that comes out, it is very easy It is difficult to gain the trust of customers. At this time, the salesperson needs to push hard. Only when the commission is in place, they will spare no effort to introduce this product to customers. In addition, has the publicity department been established? New products must be well publicized and expanded. Popularity, if conditions permit, it is best to find a celebrity endorsement."
"It's more than 200." Zhou He hesitated, "After all, it's not a well-known brand. Will customers be willing to buy it?"
Xiao Rui wanted to say more, but Su Chen had already said: "I think Sister Rui is right. Our positioning is a mid-end product, which is different from the dozens of bottles of low-end shampoos on the market, and consumers We all have a mentality that you get what you pay for. Although our national conditions are that we like to bargain for everything we buy, what do customers pursue? It is cost-effective, and they want to buy things for 50 yuan, but they can be bought for 20 yuan. In this way, they will feel that they have picked up a great bargain, and if they set their prices too low, it will give them the idea that cheap goods are not good."
"So if the price is set high, customers will think that this is a high-end product. At that time, we can do more activities and give some discounts appropriately. In this way, customers will feel that it is cheaper to buy. Moreover, it is easy to lower the price. It’s hard to raise it, if the prices are set too low at the beginning, then in the future, if the price needs to be raised, it will inevitably lose a lot of customers, Sister Rui, do I make sense?”
Xiao Rui stared at Su Chen for a while, then slapped her hands and said, "Not bad, I didn't expect you, a college student, to have such experience in doing business."
Su Chen smiled wryly and said, "What kind of experience do I have, I just say what I think of."
Zhou He discussed with Du Fei in a low voice, "That's fine, I'll discuss it with Mr. Du later, and adjust the price appropriately. As for the issue of expanding the publicity that Mr. Xiao said just now, all I can think of is, As many places as possible, hang up posters, inkjet, banners, etc., and you can contact the radio station for an advertisement?" He rubbed his hands while talking, "It's just the expenses, Mr. Su, the previous 1000 million, now But it’s a bit stretched, even if the product goes on the market, the funds will not be returned so quickly, you see.”
Su Chen smiled and said, "Then I'll put another 2000 million in the company's account later. As for the publicity issue you mentioned, I think the best way to expand our popularity is to find a first-line celebrity to endorse."
"Let's talk about this later." Zhou He glanced at the time, "It will be ten o'clock soon, and the employees are waiting, we can go down."
A group of people went downstairs, and the employees had already stood outside. As soon as Su Chen and the others came out, someone immediately handed them big red flowers and scissors.
Zhou He originally wanted Su Chen to say a few words to encourage the employees, but how could Su Chen know this? In the end, he came on the stage, just saying something about sincere cooperation, sharing weal and woe, and a successful business.
When Su Chen cut the rope, seeing so many pairs of excited eyes in front of him, he felt a little bit of a long way to go.
Had a meal together in the cafeteria, got everything ready in the afternoon, and started construction tomorrow. Seeing that everything was running in an orderly manner, Su Chen saw that there was no need for him to stay here. After talking to Du Fei and Zhou He, After taking two bottles of trial shampoo for Xiao Rui, the three of them left.
On the way, Su Chen kept thinking, this shampoo earns 90 yuan for a bottle, 1000 for ten bottles, and less than 1000 million for [-] million bottles. You know, [-] million bottles is already a considerable market share. More users , especially men, are not picky about shampoo. When there is no shampoo, even shower gel, soap, etc. are rubbed on the head, as long as it can make foam, it seems to be able to pass.
He's well aware of it, because that's what he does sometimes.
The main users of Feihe Shampoo are women and some men with hair loss. Let’s count 1000 million, four bottles a year. Excluding the shares of Du Fei and Zhou He, I can have about [-] million. Of course, the actual surplus is certainly not so much , after all there are miscellaneous expenses.
Although it sounds like a lot, in the eyes of Su Chen who has seen a lot of money, it seems to be nothing.
As soon as he thought about it, he laughed at himself and thought too much. Now that the foundation of Feihe shampoo is not yet solid, let's think about how to expand its popularity.
A-list celebrity endorsement fees are in the tens of millions, and the demolition funds for Majiawan have not yet come down. Now, apart from some gold left at home, once the money on the card is transferred to the company, it will really return to abject poverty.
Du Xiongfei has been auditing for so many days, but there is no news, and he doesn't know when the [-] million will be credited.
"Your factory opened today, why do you still look sad?"
Fang Qing, who was sitting next to him, couldn't help asking.
Su Chen shook his head, "You don't know, once this factory opened, it was like a leaky pocket, and the money was falling down. I was worried, where to get some money."
As soon as he talked about this, he suddenly remembered, "By the way, I was kidnapped before, and the 3000 million yuan has not been returned. What's the matter with you, are you not paying attention to this matter at all?"
"Have you been kidnapped before?" Xiao Rui, who was driving the car, was very surprised when he heard this, "I didn't realize that you, a college student, are so capable. , isn't this too powerful?"
Just as Su Chen was about to answer, Xiao Rui frowned suddenly and said, "There seems to be a car following us."
Perhaps because of her professional sensitivity as a policeman, Fang Qing reacted immediately, and when she looked back, she saw a van, which was following behind unhurriedly.
Looking around, this place belongs to the outer ring, which is the only way to go to the industrial park. There are not many vehicles coming and going. Apart from the van, there are several other cars behind.
Fang Qing wondered, "Why do you think it is following us?"
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