Chef system

Yang Chen didn't want to delay, and immediately started to act after receiving Shen Guozhong's affirmative answer.When they ran to the Food and Drug Administration, they had not received Shen Guozhong's instructions, so they called Shen Guozhong to ask about the situation before they were willing to go through the formalities.

With Shen Guozhong as a big backer, the work efficiency is high. It only took half a day for Yang Chen to complete all the procedures, and he just waited to pick a good place to open the business.

Yang Chen gave his medicated food shop a more upscale name, medicated food room.The medicated dining room needs to be managed by people, and its finances are completely independent from the Chenguang Hotel, which means that the medicated dining room's profit and expenses are calculated independently.Yang Chen did a good job at this point. In order to find out whether there is a market for the medicinal food room, it is a better way to be financially independent.

Soon the medicated food room opened, and the address was chosen at a facade less than 200 meters away from Chenguang Hotel.When it first opened, the people around didn't know what was going on, but they didn't know that this store was opened by Yang Chen until Yang Chen made an appearance.The medicated diet room advertises that it is a healthy diet and nourishes the body, but no one has tried it for themselves, and they don't know what Yang Chen did.

The business was very deserted on the first day, and many customers just shook their heads and left after asking.Yang Chen was a little anxious, the daily expenses of the medicated dining room was not a small amount, if it remained deserted, he might lose a lot of money, this was not the result Yang Chen wanted to see.After thinking for a long time, Yang Chen decided to make an advertisement. It's hard to think about an advertisement. It takes a lot of effort to make people accept something new about medicinal food. The key is that no one dares to try it now.

Yang Chen thought of Shen Guozhong, and Wu Chengcai, the director of the Hospital of Traditional Chinese Medicine. If these two people can show up and speak out, someone will definitely try it. However, as a public official, Shen Guozhong cannot accept such advertisements. I don't know if Wu Chengcai can invite them. .So Yang Chen went to the hospital of traditional Chinese medicine again, and told Wu Chengcai his thoughts.

Wu Chengcai expressed his support. He has personally experienced the benefits of medicated diet. After eating a few meals, his health is obviously much better. The frequency and degree of heart distension and pain have decreased. He knows his body better than anyone else.

What's more, Wu Chengcai didn't want to see Yang Chen's medicated dining room come to an end without a problem. This was considered Yang Chen's support for Chinese medicine, so he couldn't just sit idly by.So the next day Wu Chengcai went to the medicated diet room to have a meal, and published his feelings about the medicated diet in the newspaper.

Finally someone came to try it, Yang Chen was a little excited, he accompanied the guest himself, hoping to hear some opinions from the guest.

"Sir, what do you think of the taste of this medicinal diet?"

"Taste? It's not very good. The smell of medicine is quite strong, so you can't feel the deliciousness of the food at all. Although it's a medicinal diet, you still have to eat it in the final analysis. You have to keep it delicious. I'm not talking about you Yang Chen, you can build a Chenguang restaurant. Well, one person can’t manage so much, let’s talk about how much do you know about medicinal materials? Do you really understand the pharmacology and medicinal properties of Chinese medicine? That’s why I’m willing to tell you some heartfelt words. Other people might not even know how to do it Enter."

Hearing what the guests said, Yang Chen was a little sluggish. He originally thought that there would be good reviews, but he didn't go out the first step. It might be difficult for others to accept it.Medicinal diet is not an ordinary meal, it is made with medicinal materials. If you want to get rid of the smell of traditional Chinese medicine, you must have something that can neutralize the taste of medicinal materials.

Yang Chen thought for a long time but didn't come up with any good ideas, so he could only ask Wu Chengcai for help again.Wu Chengcai was also a little helpless. Traditional Chinese medicine must have the taste of medicinal materials. Some traditional Chinese medicines are very bitter, so they need to be boiled with licorice to reduce the bitter taste.Although the medicated diet is also made of traditional Chinese medicine, Wu Chengcai is not very clear about what kind of neutralizing medicine should be added. Different medicated diets use different Chinese medicines, and the medicinal materials that need to be neutralized are also different.

"Yang Chen, let me tell you this, you don't need to put in too much effort in this regard, those who can accept it will naturally not care about these details, and those who cannot accept it, you can't satisfy their requirements anyway. So my advice to you You don’t need to change, you have to change people’s views on medicated diet.”

Yang Chen looked at Wu Chengcai helplessly, "Dean Wu, it's easy to change yourself, but it's difficult to change others, right? Everyone has their own ideas, so I can't go into someone's mind to see what they think, right?"

Wu Chengcai smiled, "What I mean is that you have to find a way to make others accept the medicinal diet. There is the word medicine in the medicinal diet, and most people will subconsciously resist it. It must be sick if you get involved with the medicine. You can't let people accept it." feel sick."

Yang Chen thought about it carefully, it's really true, the medicinal food is mainly for recuperating the body and curing diseases, many people don't want to be sick, they will think that they are not sick, so you have to follow the customer's thoughts, these days the customer is God.Medicinal diet cannot be called medicinal diet, you have to think of a nice name.

With an idea, Yang Chen was not in a hurry to implement it, and decided to suspend the operation of the medicinal food room.In order to understand customers' opinions on the Medicinal Dining Room, Yang Chen visited the streets and alleys. Because the Medicinal Dining Room has just opened, most people don't know there is a Medicinal Dining Room. When it comes to Chenguang Hotel, people talk a lot about it.

Some middle-aged uncles told Yang Chen their views on medicinal food, which were basically consistent with the previous analysis and judgment of Yang Chen and Wu Chengcai.It seems that it is imperative to change the name of the medicinal food room, and this is only the first step.The name change is to adapt to the psychological feelings of the public, and the next thing is to let the public accept the new thing of medicated diet.

Advertisement is not something that can be done recklessly. Although Shen Guozhong has the permission of Shen Guozhong and has all kinds of certificates in his hand, the advertisement still needs the approval of the above.Yang Chen went to ask Shen Guozhong again, and Shen Guozhong told him that advertisements can be done, but in terms of content, there should be no exaggeration and intentional concealment of the facts, and he must pay attention to the scale.

Yang Chen is not a mixed-system person, and he has no idea of ​​the scale Shen Guozhong said, but it is difficult to speak, so he can only find a way to learn about relevant aspects from other places.Then Yang Chen thought of Luo Yu again. Yang Chen approached Luo Yu with the mentality of treating a dead horse as a doctor. After all, Luo Yu is engaged in real estate investment, not an expert in advertising.

Luo Yu was also very surprised, Luo Yu never thought that Yang Chen would find him in the matter of advertising the catering room.

"Yang Chen, do you think I look like someone who can advertise?"

Yang Chen smiled wryly, "Mr. Luo, I have no choice. I think you may know something about this. I have already greeted Mayor Shen. He told me to pay attention to the scale. For the scale he said I really don’t understand, so I can only ask you for help.”

Luo Yu stared at Yang Chen carefully for a while, then laughed, "Yang Chen, you are still too young, Mayor Shen has given you so much convenience, maybe he won't tell you the exact scale? In my opinion, the question of scale he mentioned may be to make you bolder and let go, you are still the first one in Binhai City to make medicinal food, so you have to seize the opportunity."

"Then how do I seize the opportunity?"

Luo Yu didn't answer Yang Chen's words, but gave Yang Chen an example like the previous meeting.

"What is the difference between selling real estate and developing a comprehensive commercial building? The first difference is that one is for long-term benefits and the other is for short-term benefits. The second difference is that selling real estate basically does not need to be advertised, and places with good locations are often visited by people. Commercial buildings are different. The first thing is to choose a site. This comprehensive commercial building may not be very popular within a few years, or the commercial building will not be profitable, but it has great potential and unlimited business opportunities. In this case, it will take a lot of effort Advertisement to attract merchants to settle in? Then why do you attract merchants to settle in? What is your slogan? Is it because of the huge development potential? Is it because the location is good and the traffic is high? Turn potential into a driving force for comprehensive commercial real estate? That’s right, that’s advertising!”

"Advertising can increase the popularity of commercial real estate, and through advertising, some people who don't know or are not optimistic about the development prospects of commercial real estate can learn more about the development potential and expected income of commercial real estate. Although your medicated diet is very fresh , it may be difficult for people to accept. So you have to find another way. For example, modern people’s pace of life is accelerated, life and work pressure, environmental pollution and other factors cause most people to have more or less physical problems. To advertise, you must start from people Start with health and wellness.”

Yang Chen suddenly understood that no matter how big or small all walks of life are, they always have a lot in common. This time it was the right time to come to Luo Yu for advice.On the fifth day after the opening of the medicinal restaurant, it was officially renamed as a health store.Speaking of health care shops, some people may immediately think of things like beauty, body and skin care, but Yang Chen's health care point is not like this, he specializes in food to maintain health.

Many customers came on the first day after changing the name. Most of them were confused by the name. Seeing that the store actually serves food, many people resisted the urge to get up and leave, and finished their meal. Healthy meal.The number of customers decreased significantly the next day, probably because I heard that the health care shop is not a professional health care shop, but a restaurant that sells dog meat.

Many people have mixed opinions on the health care shop. Some people say that Yang Chen is defrauding consumers, others say that Yang Chen is playing with fire, and some even say that the health care shop won't be open for a week.Of course, laymen watch the excitement, while experts watch the doorway.Anyone who really knows something about these medicinal diets made by Yang Chen knows that nourishing the body through special diets can be regarded as a kind of health preservation.

It is impossible for Yang Chen's medicinal diet to be as big as the ones for Wu Chengcai and Shen Guozhong, and the medicinal effects are fast, so the average person will not come back after eating for a day or two without any response.For a newly opened store, the most important thing is to attract repeat customers, but within a week, there are fewer and fewer new customers, and the old customers do not return. It seems that the health care store really can't last a week like some people said.

Yang Chen was not in a hurry, he was waiting.It takes time for the medicated diet to take effect. Everyone's physical condition is different, so the time to take effect is also different.Seeing the time passing day by day, a week is about to end in the blink of an eye, the health store has fewer and fewer customers, and it is really a trend of closing, Yang Chen began to get nervous.

The effect of medicated diet has started to play a role in the past few days. If everyone thinks it is good, they will definitely accept the health shop soon.The fact is exactly the same. After a week of waiting, the business of the health care shop suddenly came alive.Some customers who have eaten the herbal diet also brought friends.

The sudden revival of the health care shop made some people who were planning to watch jokes lose their temper, and they could only lament that Yang Chen was lucky, that's okay.