Collection of Huaxia: Comments on the top ten emperors at the beginning

"I... I don't understand the high-level decision. Although licensing other video sites can get more attention and funds, it shouldn't be what our TV station needs, right?"

Yanjing TV has the background of the national team, and it is not short of money in the true sense.

The most important thing is that Yanjing TV's online development is very weak. If "Collection of China" gets a lot of attention, it should broadcast it exclusively instead of cooperating with other people. This is what Liu Yang didn't understand.

Lu Wenhua looked very gentle, and patiently explained: "This is not all the meaning of our station, but also the meaning of the China Television Administration."

The China Television General Administration is the boss of all major TV stations, with administrative power, jurisdiction and other capabilities, as well as institutions and institutions.

Lu Wenhua said that the China Television Administration hopes to further develop the domestic online media business, enhance the convenience for people to watch good programs, and increase the vitality of the market. For this reason, Yanjing TV, an official TV station, needs to take the initiative to lower its profile to communicate with new media. cooperate.

In the final analysis, the starting point of the China Television Administration is to meet people's needs, not to make profits.

Letting Yanjing TV cooperate with online video sites will make it easier for everyone to watch "Collected China", and it will also reduce market monopoly and improve overall competitiveness. Why not do it?

"That's how things are, so we chose three leading video websites." The three that Lu Wenhua chose were Youhua Video, Tianxing Video, and Blue Sky and Baiyun.

These three video sites account for 80% of the online video share, and they are well-deserved giants.At present, the three families are divided into families, and each family has very similar strengths.

However, in comparison, the leaders of Yanjing TV prefer the Tianxing Video Network.

The reason is also simple. The company of Tianxing Video Network is Tianxing Culture Media Company, which has the background of the national team and is also a long-term partner of Yanjing TV.

As for Qian Lin'an, the chairman of Tianxing Culture Media Company, he was born in Yanjing TV station, so he can be regarded as his own family.

"So if there are no accidents, we plan to put "Collection of Huaxia" on Tianxing Culture Media's own APP and PC, and have simultaneous release and playback. Because you are the chief director of "Collection of China", I need to discuss with you on behalf of the station. one time."

"Can you let me think about this?"

Lu Wenhua was surprised. What else is there to think about this kind of thing?

Each of the three video sites has similar strengths, and from a relationship point of view, Tianxing Cultural Media Company must be the most suitable one, no matter who they are, they will choose this way.

"Yangyang, do you have any concerns?"

"Yes."

As a host, Liu Yang doesn't know much about business development, but he is good at using online media. After all, he is in this industry, so he often pays attention to the development of the Internet.

The design of Tianxing Culture Media's own APP and PC-side video website is unreasonable and often attracts complaints from netizens.The most classic example is the placement of advertisements. Netizens often report that three or four advertisements will pop up halfway through watching the video, which greatly affects the viewing experience. Liu Yang does not want his "Collection of China" to encounter the same situation. Condition.

After Liu Yang expressed his concerns, Lu Wenhua shook his head frequently: "Yangyang, these things are not for you to consider. As the authorized party, we don't care about how other people operate and develop. We only need to take care of ourselves interests will do.”

"Can you give me a day? I'll get back to you after a day."

"One day, right?"

Regarding this matter, if you say you are urgent or not, you are not in a hurry. Lu Wenhua can still afford one day, so he agreed.

However, Lu Wenhua still gave a suggestion. The three video media companies still choose Tianxing as the top priority. Everyone in the station has this opinion. As a newcomer, Liu Yang still has a lot of things he doesn't know. For this reason, he should cooperate with the TV station. request, obey the arrangement.

"Liu Yang, I am very optimistic about you. You have developed like this at a young age. You still have many possibilities in the future, but you have to listen to the opinions of your predecessors."

"I understand, thank you Director Lu."

"Then you need to contact me again. This is my phone number." After Lu Wenhua and Liu Yang exchanged contact information, he left, but it seemed that Lu Wenhua was not very happy, but he didn't dare to call in front of Liu Yang. Just show it.

Not long after that, another person entered the interview room, and it was Li Yuanshan.

Li Yuanshan seemed a little sneaky. After he came in, he had to look around to make sure that no one was there before he dared to speak, "How about Liu Yang, how are you talking with Mr. Lu?"

"well enough……"

So Liu Yang told what happened just now, Li Yuanshan patted his thigh after hearing this and exaggerated that Liu Yang did a good job!
Liu Yang asked confusedly: "What's wrong? What did I do well?"

"I mean, it's a good thing you didn't choose to cooperate with Tianxing Culture Media Company on the spot. It would be a big pitfall to cooperate with them!"

Why do you say that?Because after many film and television works are on the platform of Tianxing Culture Company, the praise rate will be greatly reduced.The movie "Where is the End of the World" shot by Li Yuanshan was released simultaneously on two platforms [Youhua Video Network] and [Tianxing Video Network], and the result [Youhua Video Network] scored 8 points, [Tianxing Video Network] 】The score is only 6 points.

Why is there such a difference?It is the operating model of the two websites that are different.

[Tianxing Video Network] In addition to annoying advertisements, it has also built a video automatic push function, a shopping mall, and a reward function.This series of functions is very cumbersome, dazzling, and very commercial. Although money is earned through this setting, the user's sense of experience is greatly reduced.

"If it wasn't for the partnership between Tianxing Media and Yanjing TV, my work would never have been released on that platform. It's really disgusting."

"It turned out to be like this." Liu Yang nodded silently, it seemed that he was right to think more, otherwise he would fall into the pit.

However, the current problem is that Liu Yang is just a newcomer, and all the leaders in the TV station want to cooperate with Tianxing Media Company, so it is not easy for him to refute, right?

Li Yuanshan is an old man, Liu Yang wanted to ask his opinion on this matter.

Li Yuanshan said: "If you are more aggressive, you can simply refuse!"

The reason why "Collection of Huaxia" has achieved such a great success is mainly due to Liu Yang, and he is also the chief director, so naturally he has the final say.If Liu Yang can be ruthless and refuse, he will definitely succeed.