Collection of Huaxia: Comments on the top ten emperors at the beginning

Liu Yang smiled awkwardly, why Luo Jingyi called him like a plague god, so that he didn't know whether to leave or not.

But Gongsun Wence appeared out of nowhere, and suddenly appeared in front of Liu Yang: "Good job, good job!"

"Brother Gongsun?"

"Hey...you want to stabilize the order of the venue right now? I thought of a way to screen the advertisements and stabilize everyone."

Gongsun Wence's face was full of smiles, and every time he saw his smile, he knew that he was thinking of some conspiracy.But I have to say that Gongsun Wence's method may not be on the table, but it works very well every time, otherwise he would not be able to take the position of program consultant.

So Liu Yang asked: "Brother Gongsun, what solution do you think of? Let's hear it."

"The method is very simple, just like this..."

Gongsun Wence's method is very simple, that is, to use the bidding method.

Didn't the screening list announced by Luo Jingyi make everyone dissatisfied?In that way, the standard will be taken out, and the business owners who meet the standard will bid, and the one with the highest price will win.

After hearing this, Luo Jingyi shook her head again and again, saying that Gongsun Wence's method is not good. If advertisers are allowed to compete openly, wouldn't it break the rules of the film and television industry.

When accepting advertisements, they always make private quotations, and then the column team confirms them. Now it is very likely that the public auction will form a bad atmosphere. When the news spreads, some people will definitely say that "Collection of Huaxia" is a capital film and television, Only recognize money.

The deputy director Wang Haifeng appeared at this time, and said excitedly: "It is possible! I think this method will work!"

Wang Haifeng just heard what Gongsun Wence said, and he approved of Gongsun Wence's method, so he followed the bidding method.

Luo Jingyi looked at Wang Haifeng in disbelief. She couldn't understand how he would agree to such a thing. After all, as the deputy director of the station, he knew the stakes better than anyone else.

"Deputy Director Wang, if public opinion ferments at that time, it will create a problem for our TV station..."

Wang Haifeng interrupted Luo Jingyi's words, and said happily: "It's not a hindrance, it's not a hindrance. The film and television industry did not have such rules before, but it doesn't mean that we can't set this precedent! And from the interests of Yanjing TV, this decision is feasible!"

On the bright side, advertising auctions can maximize the benefits of advertising, and the highest bidder wins, so that Yanjing TV will have a lot of money.On the other hand, it is not that the film and television industry has not had such public auctions in the past, but it is relatively rare. Why?That's because it keeps a low profile and reduces the pressure on advertisers, but popular programs like "Collection of China" need special treatment.

Wang Haifeng patted his chest confidently: "No problem, just do as I said, and I will take care of it if something happens."

Hearing what Wang Haifeng said, how can Luo Jingyi have any objections, so she will do it one by one.

Immediately afterwards, Luo Jingyi made a speech on stage, saying that advertisers who have not yet signed a contract will use bidding to obtain advertising space.

Liu Yang also added on the sidelines, if the advertising market, starting price, and limited requirements of each episode are unacceptable, then do not shoot.The subtext is that the requirements of "Collection of Huaxia" are like this. If you like to advertise here, you can vote, and if you don't vote, we will not wait for you.

Originally, everyone thought that this bidding method would definitely cause a lot of dissatisfaction once it was announced, but unexpectedly, the advertisers agreed with it.The reason is simple. After attending this reception, everyone can feel that the competition is extremely fierce. In this case, it is useless to rely on complaints, and you can only speak on strength.

According to the advertising auction method, whoever has strong funds and is willing to cooperate with the requirements of the program group can get the advertising space, which naturally makes everyone happy.

Luo Jingyi glanced around the field, and said in a calm voice: "Since everyone has no objections, let's start the auction. The top four with the highest bids will get seats."

The advertisements are auctioned according to the ten-second requirement of an episode of "Collected China". Since this season of "Collected China" is about to end, the advertising fee is calculated according to one episode.

"The starting price is 300 million yuan per episode." Luo Jingyi said.

The price of 300 million yuan per episode is very high in the industry. Take Yanjing TV's other blockbuster program "Yanjing Tianlai" for comparison, it is just 300 million yuan per episode.

Originally, Luo Jingyi thought that this price would at least scare off most of the advertisers, but unexpectedly, all the advertisers were very enthusiastic, and they could see the audience raising their hands to bid.

"600 million!" The first bidder was a medical device manufacturer, a 50-year-old middle-aged man, and he said very richly.As soon as he made a bid, he doubled the reserve price of 300 million.

There are two price recorders in a row next to the auditorium, accountants specially arranged by Yanjing TV station, they are responsible for recording the bid price of each advertiser, and then select the top four.

Now that the price of No. 1600 million came out, it is obvious that many advertisers have begun to retreat. After all, no one expected the price to increase so quickly.

"650 million!" Soon the second advertiser made a bid, a furniture seller.

"660."

"710 million!"

In the next 10 minutes, the bidding price was continuously pushed up, from the initial 600 million to the sky-high price of 900 million, which was already three times the initial price.

With the increase in price, fewer and fewer advertisers participated in the auction. After all, although "Collection of China" is well-known, they also have to consider the company's marketing costs.One episode is 900 million. Next, it is predicted that there will be another six episodes of "Collection of China", which means that 400 million will be prepared, which is simply unaffordable for some small businesses.

At this time, Wang Haifeng and Lin Honghua, the two deputy directors, were sitting at the guest seats on one side of the auditorium. They were horrified at the rising prices.

Are advertisers crazy?The price of 900 million for one episode?This has never been heard in the entire popular variety show of the same type.

"It's posted..." Wang Haifeng murmured, "I'm afraid our Yanjing TV's financial annual report this year will be very good. The net profit brought by "Collected China" alone will reach one billion?"

"It should not only be one billion, but probably more than two billion." Lin Honghua explained that for a popular program, advertising fees are only one of its incomes, and there are many other incomes besides advertising fees.

Like copyright income, popular variety shows can sell copyrights to other countries and regions.