The strongest loan system
Chapter 6 Breaking the Mind
Shao Zhengping, who had taken the initiative to get angry just now, had made the meeting extremely embarrassing because of his long speech. Seeing Chu Yitian, a young hairy guy, jumped out to ask for a speech at this time, he was secretly delighted, and he just blocked the bullet point.
As a newcomer, it's okay to be bullied by all kinds of people in Taiwan. I didn't do any specific business work, so I was treated as a scapegoat by others. Chu Yitian couldn't hold back this tone.
However, after working in a courier company last time, he has gradually transformed from a student to a professional person. He knows that he can speak in this kind of meeting, but if he wants to protect his own interests without leaving traces, he can no longer let others Grabbing the pigtail easily has another opportunity to take advantage of.
Shao Zhengping's words are full of guns and sticks, and it's just because his performance has not improved since he hosted the radio station, and now he has been criticized by the director during the meeting, so he needs to find a scapegoat.Just when I joined in at this time, I became the target of his bombardment.
Then when you speak yourself, you must make a fuss on the topic of how to increase the audience rating, instead of just refuting Shao Zhengping's questions and sarcasm.
Thinking of this, Chu Yitian stood up, raised his head, took a deep breath, and then said in a moderate voice: "Our radio station, the main problem at present is that the program has no characteristics, and because of the new establishment, There are not many listeners who understand our radio frequency band, so it has led to the current situation of being at the bottom for the time being."
When Chu Yitian was packing up the materials just now, even though it wasn't long, Chu Yitian still carefully browsed some documents on the desktop.
In fact, because of the rush of time, and Shao Zhengping's arrogance, he also regarded this place as a large and mature radio program environment for the city TV station, so when setting up the programs, he focused on stability, and there was no emphasis on excellence. Featured ideas.
This is the difference between a big TV station and a small TV station. In the past, Shao Zhengping was the sub-anchor of the city TV station, and he cooperated with others. In fact, he had never been the anchor himself.There is also a special person in charge of program planning. In fact, he grew up in a very safe and stable environment.
Now it’s different when it comes to the high-tech zone TV station. It’s in the development stage, the manpower is uneven, and the division of labor is not particularly clear. It’s very common for one person to do the work of multiple people. This month has made everyone very tired. , the planning of the program itself was thrown aside instead.
To tell the truth, people like Shao Zhengping are okay to be conservative, but he may not be suitable for opening up the situation, and the imagination of young people often plays an unexpected role when this kind of program group encounters a crisis.
Chu Yitian paused, thinking about the materials he started to read, and thinking about the knowledge of the radio program at home yesterday, and the insights from watching a lot of videos, and said: "I suggest that you should learn more To increase the interaction with the audience, I just don’t know if we have any hardware facilities to interact with the audience here?”
The so-called interaction with the audience is the most common form of radio programs. The radio station can set up a hotline when the program is broadcast, interact with the audience on hot topics discussed, and provide on-the-spot answers to targeted audience questions. Let the vast audience resonate, thereby increasing the stickiness and word-of-mouth of the column, and achieving the purpose of person-to-person transmission.
When Shao Zhengping heard this, he thought to himself that I thought you were going to say something extraordinary, but this is all it takes?Sure enough, he was a graduate of the third-rate Pheasant University.
He immediately interrupted: "Chu Yitian, you layman, don't yell nonsense, don't think that adding an interactive column will immediately turn the situation around. You must know that if there is no publicity at the beginning, the audience often recognizes the host. Do we now have a well-known host who is comparable to the anchor Liu of the city's TV station? Without a signature host, the audience will not call."
Shao Zhengping's words actually made some sense. The radio interaction seemed like a simple phone call, but behind the scenes, as he said, the audience often agreed with a certain anchor. For example, he was good at emotional topics. The first reaction of the audience with the question was to call the anchor, just like making a routine.
But a great anchor will unknowingly answer the audience's questions calmly and at the same time strengthen the promotion of his own image, which will soon make the audience more aware of his value as an anchor.There will be a herd effect in the future, more and more listeners will come to listen to this program, and then new listeners will continue to call, so this column will completely become popular.
Although Shao Zhengping knew a little bit, he obviously underestimated Chu Yitian's ability.
Who is he, Chu Yitian?He is a person with a super loan system!
After three or two strokes, Chu Yitian already had an idea in his mind, don't you think I can't do it?I just want to turn things around to show you.
At this conference table, no matter how capable Shao Zhengping is and how senior he is, his words cannot play a decisive role.
The decisive factor was the boss Song Jianzhong who sat at the top of the conference room and hadn't spoken much all the time!
As the saying goes, when you shoot a man, you shoot a horse first, you catch a thief, and you catch a king first. As long as Song Jianzhong agrees with his point of view, then Shao Zhengping, a former deputy anchor who was relegated from the city TV station to the district TV station, will not make any waves!
The current radio team is actually only short of a program planner. If he can take the initiative to integrate the program planner, come up with new ideas and methods, and do it himself, as long as he makes achievements, Shao Zhengping can only shut up obediently!
Chu Yitian turned his head to Director Song Jianzhong, and said sincerely: "Director Song, since the TV station in our district is newly established, we can't follow the old way. Anyway, we are also the last one. A low starting point means development. There is a lot of space, I think our radio station will take the initiative to create a new interactive radio program!"
Song Jianzhong looked at the young man and sighed in his heart.
Everyone comes from a young age, and everyone knows that young people have the most powerful creativity and thought impulses.
Although the ideas of many young people may not be practical, they dare to think and imagine, and they can quickly integrate with new things and new environments, which is difficult for veteran employees.
However, in his opinion, Chu Yitian also has many common problems of young people. For example, he has never been an anchor, but now he is an anchor;
In fact, it's not that the broadcasting department of the district TV station doesn't want to be equipped with program planning, but that the time is really tight. The TV station was established for one month, and there are too many internal and external things that are too complicated. Passive situation in the broadcasting sector.
Being able to assign an assistant anchor Chu Yitian in such a short period of time is already very good. Song Jianzhong has no choice but to go to the human resources department immediately and ask for another person, not to mention that there is not much time left for him.
It's a mule or a horse coming out for a walk, Song Jianzhong nodded secretly, since you took the initiative to plan, if you were on other TV stations, you wouldn't have the chance to point fingers at this young man who just went to work on the same day, but since it's a special period, you If you take the initiative to ask for Ying, then I will set up the stage for you. In this play, it depends on whether you can sing, whether you can sing well or not!
Firming his mind, Song Jianzhong stretched out his right hand and said, "Go ahead."
Hearing that Director Song didn't deny him directly, Chu Yitian felt a little happy in his heart, knowing that there was something going on!
Chu Yitian threw out his own bombshell: "Director Song, I think that since our high-tech zone TV station has just been established, we must break the old thinking that we have to take it slow and step by step. What is the population ratio of the high-tech zone? Who has the most people?"
Chu Yitian started with a tone of shock similar to a well-known browser on the Internet, and then reminded everyone with a rhetorical question, this appetite has given everyone a lot of attention.
Seeing that even Chu Jun, who had been buried in silence and shaking his legs, raised his head at this time, and finally everyone focused on him and began to listen carefully, Chu Yicai expressed his core idea after research.
"The high-tech zone is the district with the youngest average population in the city. Most of the emerging industries in the magic city are concentrated here. Most of the people here are young people under the age of 35, especially white-collar workers." Chu Yitian first said Speaking from the background of the data, he made up for it on the computer just now.
He went on to say: "So for this program, we will use the young people in the high-tech zone as a breakthrough, grab the main crowd, and let them listen to our program!"
Even Deputy Director Yang Fengming, who is usually in charge of logistics and doesn't get involved in business, couldn't help but be dumbfounded by these words, he opened his mouth and asked suspiciously: "This... Chu Yitian, do you know the average age of the radio station's listeners? How many young people still listen to the radio now? They don’t even watch TV, let alone listen to the radio. I heard that they like to use their mobile phones to access social networks, watch live broadcasts, go to Weibo, and play WeChat.”
Indeed, according to the general situation, the group of young people does not listen to the radio very much.
But Chu Yitian doesn't think so!A large part of the reason why young people don't like to listen to the radio is that the radio station itself has given up the young people as a listening group in program production!
There are a large number of software companies in the high-tech zone, and many programmers have to drive to and from get off work every day. What Chu Yitian wants to catch is the time when these young people drive to and from get off work, and turn on the car radio to listen to their columns!
When everyone heard what he said, they gasped. Isn't it too difficult to do so?You must know that programmers' habits are hard to change, where did you get your confidence, Chu Yitian?
As a newcomer, it's okay to be bullied by all kinds of people in Taiwan. I didn't do any specific business work, so I was treated as a scapegoat by others. Chu Yitian couldn't hold back this tone.
However, after working in a courier company last time, he has gradually transformed from a student to a professional person. He knows that he can speak in this kind of meeting, but if he wants to protect his own interests without leaving traces, he can no longer let others Grabbing the pigtail easily has another opportunity to take advantage of.
Shao Zhengping's words are full of guns and sticks, and it's just because his performance has not improved since he hosted the radio station, and now he has been criticized by the director during the meeting, so he needs to find a scapegoat.Just when I joined in at this time, I became the target of his bombardment.
Then when you speak yourself, you must make a fuss on the topic of how to increase the audience rating, instead of just refuting Shao Zhengping's questions and sarcasm.
Thinking of this, Chu Yitian stood up, raised his head, took a deep breath, and then said in a moderate voice: "Our radio station, the main problem at present is that the program has no characteristics, and because of the new establishment, There are not many listeners who understand our radio frequency band, so it has led to the current situation of being at the bottom for the time being."
When Chu Yitian was packing up the materials just now, even though it wasn't long, Chu Yitian still carefully browsed some documents on the desktop.
In fact, because of the rush of time, and Shao Zhengping's arrogance, he also regarded this place as a large and mature radio program environment for the city TV station, so when setting up the programs, he focused on stability, and there was no emphasis on excellence. Featured ideas.
This is the difference between a big TV station and a small TV station. In the past, Shao Zhengping was the sub-anchor of the city TV station, and he cooperated with others. In fact, he had never been the anchor himself.There is also a special person in charge of program planning. In fact, he grew up in a very safe and stable environment.
Now it’s different when it comes to the high-tech zone TV station. It’s in the development stage, the manpower is uneven, and the division of labor is not particularly clear. It’s very common for one person to do the work of multiple people. This month has made everyone very tired. , the planning of the program itself was thrown aside instead.
To tell the truth, people like Shao Zhengping are okay to be conservative, but he may not be suitable for opening up the situation, and the imagination of young people often plays an unexpected role when this kind of program group encounters a crisis.
Chu Yitian paused, thinking about the materials he started to read, and thinking about the knowledge of the radio program at home yesterday, and the insights from watching a lot of videos, and said: "I suggest that you should learn more To increase the interaction with the audience, I just don’t know if we have any hardware facilities to interact with the audience here?”
The so-called interaction with the audience is the most common form of radio programs. The radio station can set up a hotline when the program is broadcast, interact with the audience on hot topics discussed, and provide on-the-spot answers to targeted audience questions. Let the vast audience resonate, thereby increasing the stickiness and word-of-mouth of the column, and achieving the purpose of person-to-person transmission.
When Shao Zhengping heard this, he thought to himself that I thought you were going to say something extraordinary, but this is all it takes?Sure enough, he was a graduate of the third-rate Pheasant University.
He immediately interrupted: "Chu Yitian, you layman, don't yell nonsense, don't think that adding an interactive column will immediately turn the situation around. You must know that if there is no publicity at the beginning, the audience often recognizes the host. Do we now have a well-known host who is comparable to the anchor Liu of the city's TV station? Without a signature host, the audience will not call."
Shao Zhengping's words actually made some sense. The radio interaction seemed like a simple phone call, but behind the scenes, as he said, the audience often agreed with a certain anchor. For example, he was good at emotional topics. The first reaction of the audience with the question was to call the anchor, just like making a routine.
But a great anchor will unknowingly answer the audience's questions calmly and at the same time strengthen the promotion of his own image, which will soon make the audience more aware of his value as an anchor.There will be a herd effect in the future, more and more listeners will come to listen to this program, and then new listeners will continue to call, so this column will completely become popular.
Although Shao Zhengping knew a little bit, he obviously underestimated Chu Yitian's ability.
Who is he, Chu Yitian?He is a person with a super loan system!
After three or two strokes, Chu Yitian already had an idea in his mind, don't you think I can't do it?I just want to turn things around to show you.
At this conference table, no matter how capable Shao Zhengping is and how senior he is, his words cannot play a decisive role.
The decisive factor was the boss Song Jianzhong who sat at the top of the conference room and hadn't spoken much all the time!
As the saying goes, when you shoot a man, you shoot a horse first, you catch a thief, and you catch a king first. As long as Song Jianzhong agrees with his point of view, then Shao Zhengping, a former deputy anchor who was relegated from the city TV station to the district TV station, will not make any waves!
The current radio team is actually only short of a program planner. If he can take the initiative to integrate the program planner, come up with new ideas and methods, and do it himself, as long as he makes achievements, Shao Zhengping can only shut up obediently!
Chu Yitian turned his head to Director Song Jianzhong, and said sincerely: "Director Song, since the TV station in our district is newly established, we can't follow the old way. Anyway, we are also the last one. A low starting point means development. There is a lot of space, I think our radio station will take the initiative to create a new interactive radio program!"
Song Jianzhong looked at the young man and sighed in his heart.
Everyone comes from a young age, and everyone knows that young people have the most powerful creativity and thought impulses.
Although the ideas of many young people may not be practical, they dare to think and imagine, and they can quickly integrate with new things and new environments, which is difficult for veteran employees.
However, in his opinion, Chu Yitian also has many common problems of young people. For example, he has never been an anchor, but now he is an anchor;
In fact, it's not that the broadcasting department of the district TV station doesn't want to be equipped with program planning, but that the time is really tight. The TV station was established for one month, and there are too many internal and external things that are too complicated. Passive situation in the broadcasting sector.
Being able to assign an assistant anchor Chu Yitian in such a short period of time is already very good. Song Jianzhong has no choice but to go to the human resources department immediately and ask for another person, not to mention that there is not much time left for him.
It's a mule or a horse coming out for a walk, Song Jianzhong nodded secretly, since you took the initiative to plan, if you were on other TV stations, you wouldn't have the chance to point fingers at this young man who just went to work on the same day, but since it's a special period, you If you take the initiative to ask for Ying, then I will set up the stage for you. In this play, it depends on whether you can sing, whether you can sing well or not!
Firming his mind, Song Jianzhong stretched out his right hand and said, "Go ahead."
Hearing that Director Song didn't deny him directly, Chu Yitian felt a little happy in his heart, knowing that there was something going on!
Chu Yitian threw out his own bombshell: "Director Song, I think that since our high-tech zone TV station has just been established, we must break the old thinking that we have to take it slow and step by step. What is the population ratio of the high-tech zone? Who has the most people?"
Chu Yitian started with a tone of shock similar to a well-known browser on the Internet, and then reminded everyone with a rhetorical question, this appetite has given everyone a lot of attention.
Seeing that even Chu Jun, who had been buried in silence and shaking his legs, raised his head at this time, and finally everyone focused on him and began to listen carefully, Chu Yicai expressed his core idea after research.
"The high-tech zone is the district with the youngest average population in the city. Most of the emerging industries in the magic city are concentrated here. Most of the people here are young people under the age of 35, especially white-collar workers." Chu Yitian first said Speaking from the background of the data, he made up for it on the computer just now.
He went on to say: "So for this program, we will use the young people in the high-tech zone as a breakthrough, grab the main crowd, and let them listen to our program!"
Even Deputy Director Yang Fengming, who is usually in charge of logistics and doesn't get involved in business, couldn't help but be dumbfounded by these words, he opened his mouth and asked suspiciously: "This... Chu Yitian, do you know the average age of the radio station's listeners? How many young people still listen to the radio now? They don’t even watch TV, let alone listen to the radio. I heard that they like to use their mobile phones to access social networks, watch live broadcasts, go to Weibo, and play WeChat.”
Indeed, according to the general situation, the group of young people does not listen to the radio very much.
But Chu Yitian doesn't think so!A large part of the reason why young people don't like to listen to the radio is that the radio station itself has given up the young people as a listening group in program production!
There are a large number of software companies in the high-tech zone, and many programmers have to drive to and from get off work every day. What Chu Yitian wants to catch is the time when these young people drive to and from get off work, and turn on the car radio to listen to their columns!
When everyone heard what he said, they gasped. Isn't it too difficult to do so?You must know that programmers' habits are hard to change, where did you get your confidence, Chu Yitian?
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