The strongest loan system

You know, because of Yu Huajun's pressure, Chu Yitian had no choice but to borrow the National Broadcasting Qualification Certificate from the strongest lending system. Although the repayment is easy, it requires money!
Last time, he spent 7 yuan to get a famous brand in Spring Department Store. Although it looked really useful, he didn't have much money left.The probationary salary of TV stations in the high-tech zone is not high, only about 3000 yuan.

He also used money to rent the house, and now he only has a few thousand yuan left in his card and body.

Now this is a good way to accept advertisements, but I don't know if there is any commission?Chu Yitian asked Chu Jun not to reply in a hurry, and he went to the advertising department to talk about the way first.

The advertising department is a department with great power in the high-tech zone TV station. The reason is simple. Except for a small part of the TV station's funding source is government/government funding, most of the TV station needs to sell various advertising stalls from the advertising department. Except for a small part of the handling fee that has to be handed over to the higher-level department, basically all of it can be used as the unit's funds.

Since the establishment of the radio department, not only has it not brought a penny to the station, but it has brought a lot of consumption due to the purchase of equipment and the hiring of personnel. The person the advertising department least likes to meet during working hours is the person from the radio department .

Song Jianzhong has been there many times, hoping that the advertising department can give them a few sponsors to sponsor the radio station, but every time he goes, director Xie from the advertising department always answers with a smile: "Director Song, I'm sorry, this month Our advertisers have audience rating requirements, your data is afraid..."

Song Jianzhong returned empty-handed more and more times, but he still can't ask the advertising department to force sponsorship, because many advertisers want to insert advertisements in various boutique programs under the sports department and entertainment department with the highest ratings, and their money is not The wind blows, how can it be possible to cast it in the pit of the radio department, which has no advertising effect at all?

These departments with low efficiency in the station criticized the advertising department's approach, but Director Xie's attitude was very firm. He said at the meeting that many places in the station needed sponsorship from advertisers, and it was understandable for him to choose a column with good returns.The leaders at the meeting in Taili looked at the budget and expressed their support for him.

However, in order to alleviate the financial pressure of other departments, Taili still issued a symbolic compensation regulation. If the advertisers recruited by each department by their own ability, 40% of the advertising fee income can be reserved for the department itself, and 10% can be used by the department itself. Can be awarded to individuals who pull sponsorships.

10%... When Chu Yitian heard this rule, he felt very painful, but after all, the TV station has its own rules, so it would be nice to be able to give a 10% reward.

If you want to repay the 3 yuan, you need to get 30 yuan in sponsorship!This is not a small number. Judging from the advertisers I contacted last time, they are not even willing to pay 1 yuan, let alone 30 yuan. This is really very difficult.

After Chu Yitian asked about this rule, he quickly sat down on Chu Jun's computer, opened the emails and checked them one by one.

It turned out to be a bit disappointing!At present, the highest advertiser is only willing to pay a price of 2 yuan...

It seems that the No.3 audience rating in the city is not as appealing as imagined!Chu Yitian shook his head in frustration, and hammered the table vigorously.

Yang Fengming saw Chu Yitian's actions from behind, and thought it was some negative news on the Internet, he came over with concern and asked, "What's the matter, Xiao Chu? Is there any negative news again?"

Chu Yitian pointed to the screen and said: "No, Deputy Director Yang, you see that the highest advertiser can only pay 2 yuan in sponsorship fees. Hey... Is my program not good enough?"

2 yuan?Yang Fengming's eyes are about to light up: "Xiao Chu! Don't be too proud and complacent. As far as I know, the advertising fee for the radio program of the best district TV station in our city is up to 8 yuan. We are a newly established It’s pretty good that the radio station can get 2 yuan! Tsk tsk... If it’s 2 yuan, our department can keep 8000 yuan, and you can get 2000 yuan by yourself..."

Chu Yitian shook his head and muttered, "But...my goal is to get 30 yuan in advertising sponsorship!"

Yang Fengming almost fell off his seat when he heard this: "Three... 30? Xiao Chu, you are making a big joke! 30, I have never heard of a radio program that can get 30 sponsors Ah! Only the most profitable sports department in our station can get this level!"

Chu Yitian asked: "Is this because the audience rating is not good enough? Then if we can reach the number one audience rating in the city, can we get it?"

Yang Fengming couldn't laugh or cry when he heard this, it seems that Chu Yitian didn't understand the gap between advertising and sponsorship between radio programs and TV programs.

Yang Fengming took a sip of tea, cleared his throat, and then explained to Chu Yitian: "This... I have to explain to you why there is such a big gap in advertising sponsorship fees between the two departments."

First of all, the absolute number of audiences listening to radio is much smaller than that of watching TV; secondly, the biggest gap between radio and TV is that radio has only sound but no picture, while TV has both sound and picture, so for advertisers It can be said that broadcasting that cannot directly display the visual impression of the product must cost far less than TV programs.

That's why "there are pictures and the truth" is popular. You can't see the food even if you blow up his products on the radio, right?
After hearing Yang Fengming's explanation, Chu Yitian realized that getting a sponsorship of 30 yuan was not as simple as he imagined. It seems that the road of getting 3 yuan through advertising fees may not work.

Yang Fengming went to prepare other things again, and Chu Jun saw him walking away, so he whispered to Chu Yitian, "Why, are you short of money?"

Chu Yitian nodded and said: "Yeah, isn't it free to rent a house just out of society? Our salary is not high, hey..."

Chu Jun chuckled and said, "Actually, if you run this Weibo account well, if there is a way to make money, do you want to do it?"

Chu Yitian asked: "What is the way, can you tell me?"

Chu Jun said: "As long as you think about it, you can find a way, but it's not yet time to tell you the specific method, because you don't have enough fans, it's useless to talk..."

Chu Yitian slapped Chu Jun's thigh with a slap: "Damn! If you don't say anything after a long time, then what's the point of me asking you?"

Chu Jun said: "In short, you should do a good job of the show first, hype yourself up and wait for your fame, attention, and number of fans to rise, and then it will not be too late to run it..."

While talking, Tian Lin came to Chu Yitian with the script: "Xiao Chu, I can't understand your script for today's show? It's very vague, can you explain it in detail?"

Chu Yitian looked up at her and said, "Teacher Tian, ​​the basic model is similar to yesterday, but I will add some new material to my runaway broadcast today, which is a part of interacting with the audience."

Interacting with the audience is nothing new. Many emotional and conversational radio programs have this link. The purpose is to enhance the participation and stickiness of the audience, and answer the specific questions raised by the audience around the theme of the radio program. Of course, this There are definitely risks.

If an inexperienced host encounters some weird problems, the scene will be embarrassing.

For example, a nonchalant listener suddenly comes in on a serious radio program. No matter how you persuade him to walk sideways, the effect will be greatly reduced. Even some inexperienced anchors can only cut off the phone directly, which is really embarrassing.

After listening to Chu Yitian's commentary, Tian Lin said worriedly: "This...Xiao Chu, I have never hosted this kind of program before, and basically started broadcasting step by step according to the broadcast script. If I have this kind of experience The only person in our department is Shao Zhengping, who seems to have put on an emotional talk show before? Oh, he didn’t come to work today. Should I tell Director Song to see how he is and let him come today? for me?"

Chu Yitian shook his head and said, "No, no, Mr. Tian, ​​don't complicate this matter, it's not so difficult that you need Shao Zhengping to come, can I answer it?"

Tian Lin opened her mouth wide in surprise and let out an "ah", and found that she was a bit out of control, and quickly covered it with her hands, then stroked her chest and said, "I'm afraid this won't work! This kind of link can only be successful if you have experience! We It's not a big problem for the two to ask and answer according to the manuscript, but if the audience is concerned, we don't know their questions in advance, Xiao Chu, you are so young... let Shao Zhengping..."

Chu Yitian looked at Tian Lin with confident eyes and said, "It's okay, Mr. Tian. I made it clear in the plan of the show that I played the anchor Wang Nima. An anchor who plays tricks, even if my answer is not necessarily professional, the audience will definitely not be disgusted. Don't worry! As for Shao Zhengping, whether he comes or not has nothing to do with our program. Didn't Director Song say that he wants Take a rest and have a good rest!"

Today, because of the reporter's affairs, Chu Yitian didn't have the time to take care of Shao Zhengping. It would be better if he didn't show up, lest he just give instructions like a teacher who has been in the industry for many years. If he doesn't brag or criticize, just Shao Zhengping That kind of old-fashioned thinking can only be used as a hotline column of ancient and modern history at most, and other questions may not be answered.

In addition, generally this kind of interactive hotline is paid attention to before accessing it.

The background staff will connect with every call-in listener before connecting, and roughly confirm that the scope of the problem meets the needs of the column, and then officially connect to the host of the live broadcast in the studio, or a drunk lunatic calls Come in and talk nonsense, do you dare to go to the host?