Super rich man system

Although Zhang Xiaomei was very attentive to Rumengling, the most high-end restaurant in Lancheng, and spent almost all her thoughts in this restaurant after studying, but Zhang Xiaomei, who came from a grassroots background, gradually felt that something was not quite right.

It's not a question of money, the restaurant's business has been good recently.It's not a question of ability. Although she doesn't understand anything very well now, she has a heart willing to learn.

It's a question of ideas and ideas.

Since Huang Rong came here to teach Zhang Xiaomei's superb culinary skills, the reputation of this Rumengling has become bigger than before. There are many customers waiting in line every day, but because this restaurant has always been positioned as a high-end customer. Group, the operating cost is extremely high, so the price of vegetables is still the same as before, and there is no way to drop it.

In this way, it is equivalent to setting a high threshold and directly shutting out many customers with average spending power.Those customers who had been clamoring to try the new dishes here had no choice but to hold back their saliva and silently dismissed the idea.

Zhang Xiaomei was deeply touched after seeing many fans' comments on WeChat, Weibo, and forums.

In her opinion, catering should belong to the general public, and the price has already become common people. It should not be so high-end. A fish costs 980, which is beyond the reach of most people.Even if you can afford it, there is no need to eat like this.

That night, after thinking twice, she called her brother Zhang Xiaoyu.

"Brother, I want to discuss something with you."

"Sister, if you have anything to say, just say it."

"I want to resell the dream restaurant you gave me?"

"Why? Isn't the business of the restaurant very good now? Because I'm too busy studying? I don't have time to take care of it? My brother will help you arrange a professional manager to go there?"

"No, brother, I think this restaurant is still a bit too high-end, and ordinary customers can't afford it. My own interest is to be a relatively civilian restaurant with high quality and low price."

"oh, I see."

"Yeah, that's why I want to sell Rumengling. Brother, can you help me estimate how much this restaurant can sell?"

"Including real estate, it's about 5000 million."

"So many, that's great. I only need 200 million."

"Haha, sister, what can you do with 200 million yuan now? By the way, you just said that you want to open a more ordinary restaurant. To be honest, this idea really came to my brother's heart, and I have been thinking about it recently. one thing."

"Really, brother, tell me what you think."

Ever since Zhang Xiaoyu invited Huang Rong to teach his sister cooking skills last time, he had the idea of ​​entering the catering industry. He had already thought of the name of the restaurant, it was called Peach Blossom Island, and all the dishes here were Huang Rong's specialty Hangzhou cuisine is the main dish.In terms of positioning, Peach Blossom Island Restaurant will focus on the family consumption of ordinary urban residents. You can choose it here for family dinners, friends gatherings, etc. The per capita consumption is about 50 yuan.

And this catering brand is naturally based on the chain development model. The first store is located on the 6th floor of Zhang Xiaoyu's Z&L department store in Meicheng.This civilian restaurant will be together with the world's first-line luxury clothing brands and become a brand new landscape in Meicheng.

After Zhang Xiaoyu communicated his initial thoughts to Zhang Xiaomei, Zhang Xiaomei also felt good.

"The per capita consumption is 50 yuan, which is about the same, so that even college students like us can afford it. Unlike the current Rumeng Ling, the minimum per capita consumption is more than 1000 yuan. Except for high-end business banquets, there is really no one I can afford it. I give my brother a hundred praises for his idea, and I think delicious food should be shared with everyone. Since we are going to be a restaurant, we must make it affordable for all customers."

Although what my sister said was very simple, without any profound principles or profound concepts, it made Zhang Xiaoyu very pleased. He felt that although his sister's words were simple, they could always hit the point and hit the point .

"Sister, the Rumengling restaurant is a gift from my brother, so you can keep it for yourself and don't sell it. As for the opening of a new restaurant, I will arrange someone to take care of it. It just so happens that our group is going to open up It is a new business, so after consideration, I decided to enter the catering industry. How about we cooperate?"

"Haha, brother, you are so funny, what cooperation are we talking about? Brother, tell me, what do you need your sister to do for you?"

"As for the restaurant brand Taohuadao, it will be owned by our brother and sister in the future. I'm in charge of investment and operation, and you are in charge of the research and development of dishes?"

"Ha ha, alright."

"When the first restaurant opens, you will be the executive chef of Taohua Island. In addition, you will also be the executive CEO of the catering company."

"Wow, that sounds amazing!"

"Haha, I will arrange all the teamwork and all the preparatory work. When the new store opens, sister, you can just concentrate on developing your dishes, and you don't need to worry about anything else."

"Great, having a good brother is really the happiest thing in the world."

The next day, Zhang Xiaoyu called Zelan to his office, and he asked her to make an appointment with the executive CEO of a well-known restaurant chain brand. Zhang Xiaoyu talked with the CEO for 15 minutes, and then he was transferred from the original restaurant with an annual salary of 200 million. The group dug over.

The CEO will be in charge of the overall affairs of the Taohua Island restaurant chain from today onwards.

Z&L Department Store has also opened up a suitable venue. As the first physical store of Taohuadao Restaurant, decoration workers have entered the site. It was just an idea a few days ago, but two days later, it has gradually become a reality.

Although Zhang Xiaoyu does not have any in-depth research on food, he knows that there are three elements that must be considered in the current catering industry:
The first is taste.As a restaurant, the taste of the dishes here will directly determine whether the restaurant can be recognized by the public, whether it can gain a firm foothold in the market, and whether it can continue to develop healthily.When customers come to a restaurant, the most important motivation is naturally to eat. What kind of dishes, what kind of taste, and what kind of feelings can be reaped by customers' taste buds will be the biggest determinants of the success of a restaurant.

The second is the environment.As the saying goes, beautiful food can be eaten, and now the material life is quite rich, and the meaning of eating has already surpassed the concept of filling the stomach in the past.In what kind of environment, what kind of mood to eat, is also very important.The restaurant's environment and decoration style will determine the customers' intuitive feelings about this restaurant. No matter how delicious the dishes are, but the environment is not high-grade, then this restaurant may not be able to go far.Today's society is a society that pays attention to both the inside and the outside.

The third is service.With good dishes and a good environment, good service is also needed, so that customers can not only enjoy physical and mental pleasure, but also enjoy the meticulous care of the waiters when dining here.Carefully consider all the possible situations of customers during the meal, so that customers feel that dining in Taohua Island will really have a feeling that customers are respected by God.

For Zhang Xiaoyu, the above three points are not difficult.

Zhang Xiaomei has already received Huang Rong's true instruction. Those dishes are delicious, delicious and mouth-watering.When Rumeng Ling was launched before, it was also very popular and praised.

As for the environment and services, it is not a problem for Zhang Xiaoyu.As a tycoon in the entertainment industry, owning music and film and television companies, what kind of high-end marketing methods can't be imagined?Leaving aside anything else, Zhang Xiaoyu at least knows how to make a fuss visually.

This restaurant covers an area of ​​500 square meters, and the decoration cost a total of [-] million. Pink, gold and black are the main colors, and all tableware is imported. The concept of Peach Blossom Island is amazing.

The waiters in the restaurant were also selected by Zhang Xiaoyu himself. He asked the film and television company to come to the first 20 waiters at the Peach Blossom Island restaurant. It's a lot of fun, and it has whetted the appetite of customers before it even opened.