Reborn NBA Gao Fushuai

Chapter 150 Nike and Adidas

For the game itself, Vujacic really has nothing to say. It seemed that Mourning was the only one playing the whole game. Although the other Nets players occasionally had some wonderful performances, in general, the desire for victory It seems to be sitting under Jason Kidd's ass.

Therefore, when Vujacic answered the reporter's question, he could only say one sentence: I respect him very much!

Obviously, the object of Vujacic's respect is only Mourning. Others, sorry, God will only help those who save themselves. Those who dare not even have the slightest desire for victory are not worth it at all. Respect.

First, they don't respect basketball, and second, they don't respect themselves!
After leaving New Jersey, the Wizards returned to Washington that night. Vujacic felt a little tired after a lot of hard work. When he returned to the rented apartment, he didn't even bother to change his clothes, so he fell on the bed.

When he was on the court, Vujacic was full of energy, and his whole body seemed to be full of endless motivation. Now that the game is over, he just wants to sleep.

But some people don't want him to have a good rest.

"Hey! Jeff! It's very late now. Are you in outer space and have no sense of time? If you don't give me a proper reason, I think I need to think about changing agents!"

It was Vujacic's manager Jeff Reid who called. Since he signed with Vujacic, except for occasionally coming back to watch Vujacic's training and games, he called from time to time.

To say that Jeff Reid is an agent is better than saying that he is a friend. He seems to have no idea of ​​an agent at all. Vujacic signed a contract with him to make him help him make money.

Of course, Jeff Reid also told Vujacic about his plan before, and the conditions offered by the sponsors who contacted him are hard to satisfy him. He is still waiting until Vujacic really shows a When the value of superstars impresses those sponsors, they will attack to collect money.

All right!Vujacic agreed. What he has to do now is to wait for the real big fish to come to his door besides training and competing.

But the problem is that time is not short. Although Vujacic is not a money fanatic, all he needs to live in the United States is money. Without money, he can't do anything.

Even the Biedrins guy has a fancy car, and Vujacic?
Until now, he still feels ashamed to put the off-road vehicle he bought after signing with the Lakers in the parking lot of the Washington Wizards training facility or in the MCI center arena.

Of course Jeff Reid knew that Vujacic was joking. They hadn't known each other for a long time, but their personalities were genuine. Speaking of which, they were very good friends.

"Okay! Sasha! I know that you need to rest at this time, but I think it is necessary for me to call you this time, because there are some things that I need to talk to you about!"

Vujacic forced himself to sit up, with a dissatisfied tone: "Okay! To make a long story short, you know, I just played a game."

Jeff Reid didn't talk nonsense, and went straight to the point: "It's like this, the people from Nike contacted me, they want you to be their spokesperson, and they offered you an expensive contract!"

When Vujassi heard this, he couldn't help but feel happy. The world's two major sports brands, Nike and Adidas, although Adidas has a longer history, it is obvious that now Nike is stronger, and most NBA players will choose Nike to be their Partners, such as Kobe, James, Paul Pierce, are all signed players under Nike.

"Isn't this a good thing? Don't tell me you called me at night just to surprise me!"

Jeff Reed hurriedly said: "Of course not, I called you because, although the contract they offered is already very good for rookies, it is not the best, and compared to most NBA For a star, it's not top-notch either!"

Vujacic frowned when he heard Jeff Reed talking. He already knew what Jeff Reed was going to say.

The contract is not the best among newcomers!
The first thing Vujacic thought of was Cleveland's little emperor James. You must know that before James participated in the draft last year, he had already been won by Nike with a seven-year $7 million super contract.

Of course, to be honest, James’ influence in the United States was absolutely overwhelming at that time. James became a starter in his first year at St. Vincent-St. : 27 wins over opponents, won the state championship, James scored 0 points, 73 rebounds and 55 assists in the finals, and averaged 25 points and 9 rebounds throughout the season. Using the word "supernova" to describe him is a bit weak .

In the second season, he led the team to a record of 26 wins and 1 loss, and defeated the opponent 63:53 in the final to win the state championship. The team was named fifth among the top 25 by USA Today.As a result, James was selected to the "USA Today" All-American first team lineup, and became the first high school freshman selected in the selection.James averaged 25.2 points, 7.2 rebounds, 5.8 assists and 3.8 steals that season.Additionally, James was named to the Ohio State Football First Team squad.

Before the start of the senior year, James also led the football team to the state semifinals, but unfortunately injured his left index finger in the game. Because of the huge increase in students at St. Vincent-St. Challenging secondary league, that season, achieved a record of 23 wins and 4 losses, lost 63:71 to Cincinnati's Roger Bacon in the second round of the divisional round, and won the state runner-up. 29 points, 8.3 rebounds, 5.7 assists and 3.3 steals.

It was during that time that he was nicknamed "The Emperor," including by the Associated Press, and his national exposure began when he appeared on the cover of Slam Dunk magazine.

In his senior year of high school, James led the team to an amazing record of 25 wins and 1 loss, and was named the virtual American high school basketball champion by USA Today.In this season, the only loss record was because James' team was sentenced to lose because of a violation.

这个赛季中,圣文森-圣玛丽高中赢得了第三个州冠军,在2003年3月22日于俄亥俄州首府哥伦布市进行的最后一场比赛中,球队40:36击败了凯特灵改变队,詹姆斯得25分11个篮板。那个赛季詹姆斯平均得到31.6分、9.6个篮板、4.6次助攻以及3.4次抢断。

James' popularity was so high that his team had to move their practice venue from the school's gymnasium to the nearby University of Akron's arena, and NBA stars like Shaquille O'Neal came to watch the game , and some of James' games were even broadcast on ESPN2 national live broadcast and local premium channels.

Unprecedentedly, James was selected to the first team of the United States for three times, and he was also elected as Mr. Basketball in Ohio State for three times. He won the honor of MVP of the McDonald's All-American High School All-Star Game, the American High School Ball Classic and the Jordan High School Charity Game.

With such terrifying influence, it is logical for James to get a big contract from Nike. Although Vujacic is proud, he really never thought about getting the same contract as James.

After all, before Vujacic entered the NBA, it is not an exaggeration to say that he was unknown.

But it must not be too far apart!
Because Vujacic absolutely does not think he is worse than James.

"How much are they willing to give me!?" This is what Vujacic cares most about.

Jeff Reed directly reported a number: "5 million in 2700 years!"

Vujacic was annoyed when he heard it, and said with a sneer: "5 million in five years, they are so generous, who do you think I am, a beggar?"

2700 million, not to mention for ordinary people, in fact, even for Vujacic, this price can be said to be a lot of money, but the problem is that the gap with what James got is so big, Vujacic's self-esteem does not allow him to bow his head.

Jeff Reid was not surprised by Vujacic's reaction: "Sasha! What's your opinion? Are you rejecting them directly?"

"Is there any doubt about this?" Vujacic said through gritted teeth, he felt that he was looked down upon by others, and this was precisely what he absolutely could not accept, "Jeff! Help me contact Adidas, I remember you and Adidas As I said, their people have also contacted you!"

Jeff Reid was speechless for a moment. Vujacic's reaction was completely within his expectations. He knew that with Vujacic's character, once he found out that the contract that Nike gave him was less than half of James's, he would definitely be angry. Then, with Vujacic's wonderful character, it is only logical for him to contact Adidas, Nike's sworn enemy.

Everyone knows that Nike and Adidas are the two largest sports brands in the world. For decades, these two companies have been committed to the development of sports brands, and they are both leaders in this industry. Human nature.

Adidas' traditional areas of strength are football and track and field. Football is the most glamorous sport in the world today, and its market value is immeasurable. As the current industry leader, Nike will never stand idly by.

The annual sales of Nike's football sports products reach about US$10 billion, and the Premier League giants Manchester United and Arsenal have also signed cooperation agreements with Nike.

Although Adidas has an advantage in terms of team sponsorship, it is different in terms of star players. Nike's capital is more ruthless and bigger.

In the global market, Nike still occupies a leading position. In order to surpass its opponents, Adidas must of course double its operations in its traditional advantage areas, keep its base camp, and expand outward at the same time.

As a worldwide sport alongside football, Nike and Adidas will naturally not give up. In the basketball market, although Adidas has sold basketball shoes in the global market as early as the 30s, compared to Nike, Adidas is slightly Too weak.

Since signing Jordan, Nike's position in the global basketball commodity market has been stable. Since the NBA is the most popular sports hot spot in the United States, Nike, as the host, obviously has more advantages than outsider Adidas, especially in 2003. In July, after Nike acquired the sports shoe manufacturer Converse with 7 million U.S. dollars, it opened up the distance with its competitors.

In terms of channels and terminal sales, Adidas and Nike can be said to have their own advantages and are comparable. Taking the Chinese market as an example, both Adidas and Nike have given up their high-end trend posture, lowered their stature, focused on channels, and increased their strong media and sales outlets. The construction and promotion of the terminal image.Since [-], Adidas has been vigorously promoting "street basketball games" in key cities in China, targeting young people aged [-] to [-]. Every basketball game is very popular, making the brand full of vitality.

Nike doesn’t show weakness either. Nowadays, CCTV’s Nike advertisements are all ordinary people that the public doesn’t know, and the protagonists of each issue are different. There are so many people in China who can become the spokesperson of Nike, and the conditions are not too high. Harsh, Nike's civilian line is no less than the overnight popularity of "Super Girl".

According to the successful experience of the sporting goods industry, excellent brands and products must first obtain the best product display effect in excellent terminal stores, so as to win the market initiative and consumer confidence.

However, who can have the opportunity to enter an excellent store or obtain the best store location depends on the degree of brand influence and operational strength. In terms of specific operation methods, it is basically in the form of chain stores. On the one hand, Adidas and Nike are hard to tell apart.

But from the current point of view, at least in the field of basketball, Nike is definitely ahead of Adidas. Although Jordan is getting old, Kobe and James have successfully signed contracts, allowing Nike to continue to consolidate their dominance in sports brands.

And Adidas can be said to bear the burden of humiliation and has not been a big brother for many years. Once upon a time, the world's first pair of skates, the first pair of multi-studded shoes, and the first pair of rubber-cast football spikes all came from Adidas, especially the screw-in type of Adidas. A revolutionary concept, it is even credited with helping the German football team win the World Cup in 1954.

The "pyramid" promotion model took the lead in visually linking the brand with athletes, sports teams, large-scale competitions and related sports activities. In 1980, Adidas' sales reached 10 billion US dollars.The market share of the main product categories is as high as 70%.The company produces 150 different styles of sports shoes, with a daily output of 17 pairs in 24 factories in 20 countries. Adidas products are sold in 150 countries.

However, after entering the 80s, Adidas ignored the rise of basketball in the United States, the world's largest sports product market, and the number of consumers at the bottom of the pyramid who participated in basketball activities surged. Adidas missed the opportunity and let sports rookie Nike seize the opportunity. It ended up being a big hit.

Adidas obviously doesn't want to let go of the huge US market. They have also contacted Jeff Reed before, and they obviously value Vujacic's potential as much as Nike.

But Adidas was still as cautious as ever, worried that Vujacic was just a flash in the pan, so the offer was not too generous, and Jeff Reid directly rejected it.

"Sasha! I told you about Adidas's offer before. To be honest, I don't think their offer has any reference value, or are you willing to accept a lower contract from Adidas in order to retaliate against Nike?"

From an agent's point of view, Jeff Reed certainly didn't want Vujacic to be too capricious. You know, his income is directly linked to Vujacic.

"Jeff! Do you think I'm an idiot? I don't have any grudges against money. I want you to contact someone from Adidas. The condition is very simple. My contract must not be worse than the one Nike gave to James!"

Jeff Reid was stunned: "Sasha! Are you crazy? Adidas will never agree! Those Germans have always been very cautious in their work style, and I bet they would never do it for a rookie like you. , cost such a big price!"

"I know, but what if I can prove that I am better than James?"

Jeff Reed didn't know how to answer now.

"Jeff! Don't you think I'm inferior to that LeBron James!"

Jeff Reed quickly said: "No! Of course not, it's just~~~~~~~"

Vujacic didn't want to hear Jeff Reed's explanation: "It's nothing but, I just have this opinion, you go to Adidas, Jeff! The next opponent of the Wizards is the Cleveland Cavaliers, I will prove it in front of the German guys , I am much better than the 7-year $9700 million LeBron James!"

Vujacic played this idea, there is nothing more intuitive than direct dialogue, although a game can not explain any problems, but at least, can beat James on the court, can reflect his value.

Although Jeff Reed and Vujacic have not known each other for a long time, he knows Vujacic's character very well. He knows that at this time, it is useless for him to say anything. Vujacic, who is self-willed, will listen to anyone Not going in, and he is also very much looking forward to it, Vujacic can give James a hard lesson on the court, so that James, who betrayed him at the beginning, knows that even without James, he still has more powerful players in his hands .

"I get it, Sasha! I still don't think you can convince those Germans with one game, but it's worth a try! I'll get in touch with the Germans as soon as possible, all you have to do is put the German on the pitch The self-righteous, ungrateful boy will give you a serious lesson."

Vujasic laughed when he heard the words: "As you wish!"

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