football dynasty

The press conference was held in the morning. In order to refresh himself, Li Wei drank two cups of black coffee before coming out.

The level of this press conference is very high. On the one hand, Liverpool has just won the (pseudo) Triple Crown, so it can naturally attract a large number of media.On the other hand, after the start of the Financial Fair Play Act, the first wealthy club announced its financials for the season, although this financial statement is actually incomplete (the real financial statement should include transfer revenue in June, July, and August, warm-up match revenue etc.), but the symbolic meaning is great, so UEFA still arranged for a senior official to come and observe.

Attending this press conference, Levi's identity is naturally no longer the head coach of the team, but the chairman of the club. Those present include the club's general manager Al, vice chairman Harry Thompson and commercial director Comolli. Excluding Levi In addition, these three club executives are often dubbed Liverpool's Big Three by the media and fans.

The first to speak was naturally Levi. He first showed Liverpool's ambitions.

Afterwards, the general manager of the club, Al, spoke, and the lights in the press hall went out, and a projection appeared on the wall.

The above is Liverpool's financial income statement for this season. Of course, this statement is relatively simple.If you show the media how many tickets, how much advertising revenue, how much food and beverage revenue we have for the game against Manchester United, and then list the tickets, how much advertising revenue and how much food and beverage revenue for the match against Arsenal, others can’t understand it, and they will feel dizzy.

Therefore, the above data are all big data.

Ayre took out a laser pointer, pointed at the projection on the wall, and said with high spirits: "Liverpool has achieved unprecedented profitability this season! It is worth mentioning that this is the first time Liverpool has achieved profit since last season." Profit! Liverpool has achieved profitability for two consecutive seasons, and it has to go back to the last century!"

"In terms of league broadcast revenue, Liverpool earned £530! League match day ticket revenue exceeded £500 million for the first time! It reached £740 million! Chest advertisements, jersey sponsorships, stadiums Advertising, food and beverage sales, etc. have totaled [-] to [-] pounds so far!"

"The sales of jerseys are booming, especially the commemorative jerseys, which have been sold out recently! I believe that with the passage of time, the jersey sales will make more profits!"

Ayre said with his head held high, it has only been two days since Liverpool won the Champions League, and the potential of jersey sales has not been tapped at all. Everyone understands that Liverpool has made a lot of money this season!
"The most important thing is the Champions League! This season, because of Liverpool's entry into the Champions League, the broadcast fee plus bonuses have earned a total of 120 million pounds in revenue! The total revenue reached 8901 pounds!"

Even though many media have a hunch that Liverpool's revenue this season will be very strong, they can't help but be surprised. Liverpool's revenue last season, excluding transfer revenue, was only more than 4000 million pounds!The reason why it can achieve profitability is mainly due to Li Wei opening a player supermarket.

But how long has it been since now?

Only one season!

Liverpool's profit growth has been as high as 40.00%[-]!

Vice Chairman Harry Thompson stood up to replace General Manager Al, and continued: "The current revenue is not the end. Next season, Liverpool's jersey sponsor will change from Adidas to Warriors Sports in the United States. The sponsorship fee will also change from the original Adidas The 1000 million pounds provided has increased the 500 million pounds provided by High Warriors Sports! It is equivalent to 150 million euros! In addition, there are bonus clauses in the sponsorship contract, and the sponsorship fee can go up to 350 million euros!"

More than 5000 million euros is almost comparable to winning the Champions League, but no one thinks that Liverpool can really get so much sponsorship fees, but no matter what, at least 500 million pounds of sponsorship fees have been put into their trouser pockets.

"During the summer offseason, Liverpool will invest a lot of money to expand the Anfield Stadium! Liverpool's goal is to become the world's top giants!"

"At the same time, Liverpool will travel to North America with Manchester City, AC Milan, and Paris Saint-Germain this summer. It is planned to play no less than twelve games in six cities in the United States! The revenue is expected to exceed 1000 million pounds! The money will be invested in the club's youth In the process of training and construction, we will strengthen Liverpool's talent training!"

Harry Thompson's voice was full of pride.

Before the International Champions Cup, in fact, many clubs found that it was not very profitable to conduct commercial competitions alone, but if it was a strong matchup, it would be different and attract more fans.

So under the connection of Li Wei, Manchester City, Paris Saint-Germain and AC Milan all agreed to this plan, and they all intend to try this kind of operation, will it be able to increase the team's commercial income in the summer.

Harry Thompson sat down again, and Commercial Director Comolli appeared.

Ayre showed the club's revenue, Harry Thompson showed the team's ambition and new profit points, and Comolli showed the team's expenditure.

In fact, compared to revenue, expenses are more interesting.

Many people think that Liverpool's revenue of more than 2 million pounds is very powerful, but in fact today's football is very expensive, with a lot of income, but also a lot of expenses!

Among them, wages are the biggest part. For many Premier League teams, more than 60.00% of their revenue is spent on wages, and the biggest part of wages is more than 80.00% of player wages.

Comolli stood up and said with a serious face: "After the club's scientific control, the club's current salary expenditure is only 740 million pounds!"

As soon as these words came out, the audience burst into surprise.

Not even [-] million pounds!Liverpool can be so stingy!And the players haven't rebelled yet!

Even Arsenal, which is known for its careful budgeting, has more than [-] million pounds in player wages!
Comolli continued: "The maintenance of the Anfield stadium, the maintenance of the Melwood training base, the investment in youth training, etc., cost 130 million pounds."

"Administrative expenses £370."

"The liquidated damages cost 270 million pounds, mainly to pay the liquidated damages of the head coach Benitez who was fired midway last season. This is the second part of the liquidated damages and the last liquidated damages."

"Legal expenses £98."

"Interest expense £370 million."

"Total expenditure was £96 million and profit before tax was £890 million!"

At this time, the reporters were no longer as simple as being surprised, but gasped one after another.

Liverpool is so rich!

You must know that even in Manchester United last season, the most profitable team in the world was only more than 3000 million pounds before tax!

But Manchester United's revenue exceeded [-] million pounds!
Liverpool really is a small investment, big gains!
The most important thing is that this is just a temporary income. It is certain that Liverpool's income will usher in a new wave of growth this summer-jersey sales, commercial games, and new advertisements are all money!