football dynasty

Parma can't count on ticket revenue, and Parma can't share much stadium operating income, and they have to keep spending money to maintain the stadium.

This is why most of the Serie A stadiums are dilapidated.

Even in football temples like the San Siro Stadium, the turf is rotten like a vegetable field.

There are 120 large football stadiums in Italy, but only three of them can meet the standards of international competitions...

Poor Italy hasn't held an international competition for many years, and the dilapidated stadium is one of the main reasons.

Because the stadium does not belong to the club itself, the club has no motivation and reason to spend money to repair the stadium.So the stadium can only gradually age and decay year after year.

Even if Italy promulgated the "Pisanu Act" and the city government required the club to repair the stadium in accordance with the act, the club ignored it.

For example, the Udinese City Council raised the rent of the Friuli Stadium from 42 euros to [-] euros because the Udinese club refused to pay for the reconstruction of the stadium.

In addition to tickets, jersey chest advertisements and jersey sponsors are also one of the club's important sources of income.

The most famous news about jersey chest ads in 2016 is undoubtedly the rumor that Alibaba became the sponsor of Barcelona's chest ads... The reality is that Japan's largest online e-commerce company Rakuten Co., Ltd. will become the club's chest sponsor next season , the annual sponsorship fee is as high as 6000 million euros.

With this sponsorship fee, Barcelona has also become the No. 1 football chest advertisement in one fell swoop!

The jersey sponsorship is even more impressive. In 2013, Manchester United and Adidas signed a jersey sponsorship contract. From 2014 to 2025, Manchester United can get 500 million pounds in sponsorship fees from Adidas every year!

These sponsorship contracts are an important source of income for the club, even exceeding stadium ticket revenue on match days.

But in Parma, this is not obvious.

Because Parma's largest sponsor and parent company Parmalat Group went bankrupt a few years ago, Parma was entrusted by the government, and Parma's chest advertisements and jerseys have not been sold for much money.With this situation, as Parma's performance gets worse and worse, it becomes more difficult to sell chest advertisements and jersey sponsorships.

Even if Parma achieved the impressive double crown and league runner-up last season, it didn't help.

Because the amount of the contract signed by Parma last season with sponsors Jamocha Coffee and Parma Radio and Television was based on Parma's performance in previous years, the chest advertisement and jersey sponsorship fee plus bonuses were only 150 million euros!

The good news is that the sponsorship contracts signed by Palma, Mocha Coffee, and Palma Radio and Television Station are all one-year short contracts.In the new season, Parma can re-find sponsors and increase the sponsorship fees for chest advertisements and team jerseys.

At present, Parma is negotiating with Nike, Lotto and Puma.

The financial report this time is not just simply listening to the financial director's statement, Li Wei and other high-level executives will also decide which sponsor to choose.

Among them, Nike offers the lowest price. The four-year contract has a total value of 600 million euros for jersey sponsorship, with an average annual sponsorship fee of 150 million euros.However, although the money is small, the cooperation with Nike can greatly increase the popularity of Parma.And Nike will also promote Parma jerseys to a certain extent around the world.

Letu is one of the three major sports brands in Italy. He has the deepest relationship with Juventus. He is not only one of the sponsors of Juventus, but also has the image spokesperson of Juventus. He can use Juventus stars as Advertisement for Loto.As a local company, Letu's price is much higher than Nike, but the contract period is relatively short, 630 million euros for three years, an average of 210 million euros per year.

Puma is the highest offer, but he is only willing to offer a contract of up to two years, and it is still a 1+1 contract.Obviously Puma does not have enough confidence in Parma's future, he just wants to take advantage of Parma's hotter time to make a fortune and leave.

Although Puma is a bit sinister, his price makes people feel his sincerity.The annual sponsorship fee is 250 million euros, and there is also a bonus clause of 50 euros. The sponsorship fee can reach up to 300 million euros per year.

Li Wei finally chose Puma. He believes that signing a long-term contract now is a cheap sale of Parma's jersey sponsorship.Coupled with the fact that Puma offered the highest price, Levi naturally chose this German company.

After all, Palma is really poor...

Otherwise, they should choose to cooperate with Nike, after all, Nike is the world's number one sports brand.

In addition, in terms of the chest advertisement of the jersey, Parma signed a one-year contract with the famous Italian clothing company Crab Men's Wear, with a sponsorship fee of 120 million euros.

Compared with the sponsorship fees of Barcelona and Manchester United, these sponsorship fees can really be described by the idiom of cloud and mud.

After talking about these small heads, it was the turn of the big heads.

The bulk of Italian football club income is TV broadcast fees.

Because the stadium mentioned before belongs to the city government.Match day income is negligible, so television broadcasting has become an important source of income for the club's survival.

In the Premier League, TV broadcast costs account for 20.00% of the club's total revenue50.00, while in Serie A, this figure is as high as [-]%[-]!
It can be seen from this.Serie A clubs rely on TV broadcast income.

But unfortunately, Italy's TV broadcast income distribution plan is very... inhumane.

Unlike the Premier League, which sells TV broadcast rights as a whole, the Serie A league is where each club goes to the TV broadcast agency to sign the contract.

In this case, those giants with a large number of fans and good results will naturally get a big piece of cake, and their TV broadcast fee income is often six or seven times that of downstream teams.

Not to mention the top three in the north, as far as Roma is concerned, his TV broadcast income for a season reached 460 million euros!
Usually, Roma's TV revenue is not so high, only 600 million euros. This time it is so much mainly because Roma entered the Champions League last season.

Even so, this income is enough to make Palma sigh.

Because of Parma's poor performance and the small population of the city, last season's TV revenue was only 400 million euros.

The good news is that with the improvement of Parma's performance and the team's entry into the Champions League group stage in the new season, they will get more income in the distribution of TV broadcast revenue in the future.

However, due to the overall downturn in Serie A and the low broadcast fees, this amount of money is still not comparable to that of teams in the Premier League and La Liga.