football dynasty

You must know that although Liverpool is still called Liverpool, the current Liverpool is no longer the original Liverpool.

Before Levi took over, Liverpool was a down-and-out giants. Fans can only remember the night of Istanbul in 2005 and the glory of Liverpool in the 80s and 90s of the last century.

But now Liverpool has proved with their own strength that they are not only a wealthy team, but also a top European giants team, and they have the ability to attack the champions of various competitions.

The 2011-2012 season is a good proof. Liverpool won the Champions League, League Cup, Club World Cup, European Super Cup and Community Shield. In addition, Liverpool also won the league runner-up and the FA Cup runner-up. Instead of these two runners-up, Liverpool would become an unprecedented seven-time winner.

In order to win over Liverpool, Warriors Sports will definitely renew the contract with Liverpool just after one year.

But Warriors Sports is not stupid, they asked to sign a new contract with Liverpool for up to eight years!It's also about tying Liverpool and Warriors together.

The general manager of the club, Al, came with Li Wei, and the main negotiating force was also the club team headed by Al, but after attending several meetings, Li Wei decisively suspended the negotiation with Warriors Sports.

It cannot be said that Warrior Sports has no sincerity. The problem is that Warrior Sports' quotation and Li Wei's psychological bottom line are completely two worlds.

The new contract offered by Warriors Sports is to increase the original sponsorship fee from 500 million pounds to 200 million pounds, with various bonuses, including the amount of bonuses for entering the Champions League, the amount of championship bonuses won, and so on.The total prize money is 2000 million pounds, and the annual sponsorship fee is up to 200 million pounds.

Don't look at the increase in Liverpool's sponsorship fee, but in fact the increase is not very high. The regular sponsorship fee has only increased by 700 million pounds, and the bonus has not increased much.

The original bonus clause was up to 200 million euros.With the exchange rate of the British pound falling, 200 million euros is now equivalent to more than 900 million pounds.

In other words, Warriors Sports just added 700 million pounds of fixed sponsorship and hundreds of thousands of bonus sponsorship on the original basis.

Warriors Sports does not think that their offer is low, because the offer in front of them is already the top jersey sponsorship fee in football.

Taking Barcelona as an example, his jersey sponsorship fee is only 3000 million euros, and his sponsor is Nike.The jersey sponsorship fees of Real Madrid and Adidas are lower, only 500 million euros.However, it has recently been reported that Real Madrid and Adidas will renew their contracts, and the sponsorship fee will increase from 500 million euros to 4000 million euros.

According to industry news obtained by Warrior Sports, this news is probably true.Now Real Madrid and Adidas are only short of some small details and have not yet reached an agreement, so no news of the contract renewal has been announced.

And Manchester United's jersey sponsorship fee is only 300 million pounds per year.

Liverpool's fixed sponsorship fee has already reached 200 million pounds, which is enough to stand out from the crowd.

Li Wei is very clear that in the next few years, jersey sponsorship fees will experience a terrifying explosive stage.

In 2013, Chelsea and Adidas signed a new £3000 million-a-year sponsorship deal.

In 2014, Manchester United announced the signing of a new contract with Adidas for a sponsorship fee of 500 million pounds per year.

2014年1月，阿森纳宣布和彪马签下一份每年三千400万英镑赞助费的新合同2015年，拜仁慕尼黑宣布和阿迪达斯签下一份每年6000万欧元赞助费的新合同。

Levi remembers more clearly that in 2016, Chelsea announced the termination of the contract with Adidas, for which Adidas had to pay £4000 million in liquidated damages.What drove Chelsea to do this?To put it bluntly, it is money!
After Chelsea and Adidas terminated their contract, they soon cooperated with Adidas' commercial rival Nike, and the two sides signed a new contract with an annual sponsorship fee of 6000 million.Compared with the original Adidas sponsorship contract, Chelsea's new contract revenue has doubled!
Now that Liverpool and Warriors Sports have renewed their contract, it seems to have made a profit, but in the long run, it is a big loss.

Li Wei does not believe that under his leadership, Liverpool will not reach the heights of Manchester United and Bayern Munich.

…………

The negotiation with Warriors Sports was unsuccessful, but the negotiation between Li Wei and Zhongken Sports Company, the organizer of the International Champions Cup, was very successful.

Zhongken Sports was formed by Miami Dolphins owner Stephen Ross and former New York Jets executive Matt Higgins, but they also know that if they want to expand the reach of the International Champions Cup, they must attract new resources.

In this regard, Levi has very rich resources in Europe, especially the "National Match Day Negotiation Committee" he led, which has benefited many European clubs more or less, and they all have to recognize Levi's favor.In addition to favors, Li Wei's reputation at the club level has also been greatly improved.

If Li Wei joins, the International Champions Cup can invite more wealthy teams to participate.Instead of inviting a few wealthy teams, only a few second-rate or even third-rate clubs can be invited to make up the number of people, resulting in a decline in the gold content of the International Champions Cup.

In addition to new channels, the American Commercial Tour, which Levi tried to form last year, will also be a strong competitor of the International Champions Cup.It is not easy to defeat the American commercial tour led by Levi, because Levi has the giants of Liverpool under him, and also has a good relationship with many wealthy clubs.

Therefore, Zhongken Sports hopes that the American Commercial Tour will be merged into the International Champions Cup. This merger is not unconditional. Li Wei will be able to get 20.00% of the shares of Zhongken Sports Company.

Li Wei knows that his energy is limited, so there is no need to eat alone. Besides, the International Champions Cup will be the most profitable business competition in the future, and it will not be easy for him to win him.

Therefore, the two parties quickly reached an agreement that the American commercial circuit was merged into the International Champions Cup, and Li Wei personally obtained 20.00% of the shares of Zhongken Sports Company.

In addition, the International Champions Cup will also give Liverpool more publicity resources.For example, in the promotional video, Liverpool will get more time to go abroad, and there will be a close-up of the team logo.

Li Wei's focus now is to expand Liverpool's commercial influence.

Back then, Manchester United was brought down by Moyes and Van Gaal, but Manchester United is still regarded as the world's top giants. Why?It is because Manchester United's ability to absorb money is one of the best in Europe.

Even if his grades are poor, in the three seasons of the post-Ferguson era, Manchester United ranked seventh, fourth, and fifth in the league, but Manchester United can still make waves in the transfer market, spend a lot of money to attract a large number of outstanding players, and make people believe Manchester United successfully rebuilt.

If Liverpool wants to surpass Manchester United, they not only need to surpass their opponents in performance, but also must surpass their opponents in income.

Just like Barcelona and Real Madrid, even though Barcelona beat Real Madrid to death, people always believe that Real Madrid can beat Barcelona, ​​isn't it because Real Madrid beats Barcelona in the transfer market every year.