godfather of football

After Hitzfeld resigned, Bayern invited former Stuttgart coach Felix Magath in the summer, and the Kovac brothers were introduced by Magath. Gart era.

Regarding the encounter between Kaiserslautern and Kaiserslautern in this opening game, Magath also said with confidence in an interview: "Bayern Munich is one of the greatest teams on the planet with a very deep foundation. The season has experienced its own trough, but after the integration this summer, I believe that the current Bayern this season, whether in the league or in the Champions League, is more threatening and competitive than before."

This opening game was very popular after the schedule of the new season came out, and under the official promotion of the German Football Association. As the first league of the five major leagues to start a war, the opening of the strong dialogue also gave the Bundesliga a moment The popularity even surpassed the other four major leagues.

These were unimaginable in the past by the German Football Association. Over the years, because of the dominance of Bayern, the attention of the Bundesliga in the five major leagues has gradually been surpassed by the Premier League, and it has gradually fallen to the fourth position. The loss is the reason for the gradual decline of the Bundesliga.

However, these situations improved last season. Before the start of the season, someone brought up this matter at the high-level meeting of the German Football Association. After investigation, all of this was due to Kaiserslautern led by Jiang Feng. Last time Kaiserslautern's smooth offensive tactics and players' sharp and fancy dribbling skills in the Bundesliga in Europe this season attracted many young fans. Everyone knows that Jiang Feng is the biggest contributor.

What Jiang Feng didn't know was that at the end of last season when it was revealed that he was in contact with Florentino, the chairman of the German Football Association Zwanziger had communicated with Frederick on the phone. There was only one thing in the communication, that is, no matter what They must keep Jiang Feng.

In fact, there is another point that can be seen that Jiang Feng attaches great importance to the leaders of the German Football Association, that is, in the entire Bundesliga last season, Kaiserslautern has hardly received any unfair treatment. When he was clinging to the point chase, no referee did anything against Kaiserslautern on the field. This alone can fully explain how famous Jiang Feng is in Germany now.

As the only football coach on the planet with his own fan organization, he is unique.

And after a season of accumulation, regardless of competitive value, the commercial value alone has attracted the attention of countless merchants. Now Jiang Feng has only one endorsement contract and that is Armani. To be honest, Armani chose Jiang Feng unintentionally. After Qiu Cixuan's ad was broadcast, Armani's performance in Asia and Europe grew like a rocket, and Armani's stock price even rose by nearly 15% because of this.

Some time ago, Jiang Feng received a call from Mendes. Mendes told him that Armani had specially set up a team for him to take care of his daily attire, and Mendes also said on the phone that Armani hoped to renew his contract as soon as possible.

This made Jiang Feng feel a little unbelievable. It was less than a year ago that Nima was about to renew his contract.

It can be said that many big brands are now focusing on Jiang Feng. According to Mendez, there are almost 20 brands trying to sign a contract with Jiang Feng, including Adidas, Nike, and Mercedes-Benz. and the public among them.

Just like in the conference room of the DFB at this time, Adidas and Mercedes-Benz have been the official sponsors of the DFB for so many years, especially Mercedes-Benz has been a sponsor of the DFB for nearly 30 years.

For so many years, Mercedes-Benz and Volkswagen have had the same feud between Adidas and Nike.

This time, the heads of Adidas and Mercedes-Benz came to the German Football Association to seek help. To be honest, Mercedes-Benz is better, but Adidas is a bit unlucky. Before last season, Adidas has always been a sponsor of Kaiserslautern. , but after Rehagel ended his career in Kaiserslautern, Frederick invited the unknown Jiang Feng, and at that time, the contract between Kaiserslautern and Adidas expired, Because there is no hope of Kaiserslautern's rise, Adidas asked to reduce the sponsorship fee. Later, everyone talked about it, so Kaiserslautern turned around and found KAPPA.

What Adidas didn't expect was that Jiang Feng soon brought Kaiserslautern a double crown, which made Adidas very uncomfortable. Now it is not so easy to look back, although Capa is not as good as Adidas in terms of size , but the history in Europe is also very long, and Capa's philosophy is enthusiasm and youth, which can be said to be very suitable for the current Kaiserslautern.

Because the original contract with Kaiserslautern was only three years, Capa also felt unstable recently, and has been seeking opportunities to renew his contract with Kaiserslautern during this period.

What makes Adidas uncomfortable is that in addition to Kappa, their old enemy Nike is also looking for opportunities to contact Kaiserslautern.

Not to mention Mercedes-Benz, Jiang Feng is actually a person who doesn't pay much attention to foreign things, so even though he is becoming more and more famous in Germany, his car is still the Volkswagen that he bought when he first arrived in Germany. Last season, Volkswagen was also frequently featured in the media in Germany and other countries. This alone allowed Volkswagen's sales in Asia to rise by 3 percentage points.

This can be said to be a pie in the sky for the public, so after getting the market data, the public has been in touch with Mendes, hoping to sign Jiang Feng as the global spokesperson of the public, and the public is still Walking on two legs, while keeping in touch with Mendes, and at the same time contacting Kaiserslautern to be the sponsor of the club, it can be said that Volkswagen is ahead of Mercedes-Benz this time.

Therefore, Mercedes-Benz is also finding another way and hopes that the German Football Association can come forward.

But Zwanziger, the chairman of the German Football Association, is also very embarrassed, because this is a commercial behavior of the club. As the Football Association, they have no reason to interfere, but as a perennial sponsor of the Football Association, Zwanziger hopes to be able to Helped, so in the end there was no other way, Zwanziger could only invite Kaiserslautern chairman Frederick to the Football Association, and then let them talk about it themselves. As for what can be negotiated, it has nothing to do with the Football Association .