godfather of football
Chapter 108 Crisis Public Relations
"The shame of La Liga" is the headline on the front page of the Catalan sports newspaper. In the article, Real Madrid is criticized as a mess, and Real Madrid is even described as the sinner of La Liga. At the end of the article, it also calls on Spain The Football Association expelled Real Madrid from La Liga.
At this time, the UEFA headquarters was having a meeting to discuss this incident, and no one thought that such a thing would happen.
"Mills, please report on your record first." UEFA President Johansson asked the referee on duty in the match between Real Madrid and Kaiserslautern seriously.
"Sir, there were some racist comments from the Real Madrid fans during the game and more at the end of the game, which I recorded in my report after the game."
"Okay, everyone, I believe everyone should have seen the development of the incident by now. This time, the matter is not just a matter of Real Madrid. No, the reputation of our entire Champions League will be affected, I believe this means something, all of you here understand that I even got a call from Blatter before the meeting. Now what do you all think?" After the referee exited the conference room, Johansson looked at all the UEFA executives in front of him and asked.
While UEFA was discussing how to deal with this matter, Real Madrid President Florentino was also in contact with Frederick for communication.
Then Real Madrid held a press conference.
It was rare for Florentino to attend in person. This Spanish political businessman clearly knew how his side might be affected if this matter was not handled properly.
"Mr. Florentino, I am a reporter from Bild. What do you think about the racial discrimination that Kaiserslautern encountered at the Bernabéu? How will Real Madrid deal with such a thing?"
"Real Madrid is a team with a long history. We have been working hard to build a great team over the years. I don't deny this incident. On the second day after the game, we aimed at this. This matter has been investigated in detail, and we have also communicated the results of this investigation with the Kaiserslautern Club. This incident involves a fan organization. We have banned the official registration of this fan organization yesterday. status, and everyone in the fan organization will be banned from entering the Bernabeu for life, and Real Madrid is willing to accept any penalty decision by UEFA." I have to say that the old fox is flexible, he knows that there is no possibility of denying this matter, And as long as he shows a hint of kindness, I'm afraid he won't be kind.
Real Madrid's handling decision was soon praised by many people who were concerned about this matter under the hype of some media close to Real Madrid. A crisis can now be said to have basically passed through Florentino's personal intervention.
In fact, the process of handling the matter was far from being as simple as it appeared on the surface. In private, Florentino contacted many people and sent a lot of promises, which slowly lowered the heat of the incident.
On the second day after Real Madrid's press conference ended, UEFA also made a penalty decision for this incident.
Real Madrid was fined 500 million euros by UEFA, and Real Madrid fans were banned from watching the game at Kaiserslautern's home court in the second game between Real Madrid and Kaiserslautern.
With UEFA's decision to punish the final decision, the popularity of this matter has also gradually dropped due to the efforts of many parties. It can be said that Real Madrid's crisis public relations have been very successful under the personal intervention of Florentino. .
However, during the entire development process of this matter, the other protagonist of this matter was not affected in any way, and continued to move forward.
On October 10th, the eighth round of the Bundesliga rekindled the battle. This round of Kaiserslautern also ushered in a heavyweight opponent in the league so far this season. Among the two winning teams, Leverkusen, this game can be said to be the most critical focus of this round.
In this focused battle, Kaiserslautern will go to Leverkusen's home Bayer Arena to challenge Leverkusen.
At 5 pm on the day of the game, the match between Kaiserslautern and Leverkusen officially started with the referee's whistle.
Because the UEFA Champions League match had just ended, even though it was a very important match, Jiang Feng still made some position rotations in the lineup.
Goalkeeper Friedel, left back Lahm, two center backs Ramos and Barzagli, right back Abeloa, midfielders Schweinsteiger and Mascherano, midfielder Igne Sta, left winger Arjen Robben, right winger Palacio, center Klose.
Leverkusen head coach Klaustorp Müller sent a 451 formation, starting goalkeeper Bout, left back Placent, right back Sebezen, and two central defenders Zivko. Vic and Lucio, the midfielder LaMelo, the three central midfielders are Schneider, Ballack, Brdalic, the midfielder Basturk, and the striker Neuville.
Top Muller seems to be very afraid of Kaiserslautern's offense. This lineup is also the strongest lineup of Leverkusen so far this season.
Less than 10 minutes into the game, the home team gave Kaiserslautern a blow.
Ballack easily won the duel with Schweinsteiger. Ballack, who grabbed the ball, made a long pass to find Basturk in front of him. Basturk, who received the ball, was at the top of the arc. Turning up is a volley.
"Bang!" The football hit the post directly and bounced back into the penalty area. Fredier immediately got up and threw the ball under him. The fans of the home team sighed in the stands. The ball also made Kaiserslautern The players broke into a cold sweat, especially the goalkeeper Fredell.
However, although Kaiserslautern played a lot of rotation players, their offensive ability is not weaker than their opponents.
In the 17th minute of the game, Iniesta, after receiving a pass from Schweinsteiger who had just made a mistake in the midfield, made a diagonal pass to find Robben on the left, facing Sebezen and Buldari Qi's siege, Robben's two consecutive picks easily got rid of the two people, and when he accelerated to the vicinity of the penalty area, a sudden change in the high-speed dribble made Sebetzen, who was always behind him, lose Lost his center of gravity, while Robben dribbled the ball into the penalty area. After attracting Lucio's defensive attention, he lightly flicked his right foot and sent the ball to Klose's feet with a very concealed pass. Luo Ze fooled Zivkovic with a shot, and then volleyed, but the ball was saved by the brave Bout to the bottom line.
At this time, the UEFA headquarters was having a meeting to discuss this incident, and no one thought that such a thing would happen.
"Mills, please report on your record first." UEFA President Johansson asked the referee on duty in the match between Real Madrid and Kaiserslautern seriously.
"Sir, there were some racist comments from the Real Madrid fans during the game and more at the end of the game, which I recorded in my report after the game."
"Okay, everyone, I believe everyone should have seen the development of the incident by now. This time, the matter is not just a matter of Real Madrid. No, the reputation of our entire Champions League will be affected, I believe this means something, all of you here understand that I even got a call from Blatter before the meeting. Now what do you all think?" After the referee exited the conference room, Johansson looked at all the UEFA executives in front of him and asked.
While UEFA was discussing how to deal with this matter, Real Madrid President Florentino was also in contact with Frederick for communication.
Then Real Madrid held a press conference.
It was rare for Florentino to attend in person. This Spanish political businessman clearly knew how his side might be affected if this matter was not handled properly.
"Mr. Florentino, I am a reporter from Bild. What do you think about the racial discrimination that Kaiserslautern encountered at the Bernabéu? How will Real Madrid deal with such a thing?"
"Real Madrid is a team with a long history. We have been working hard to build a great team over the years. I don't deny this incident. On the second day after the game, we aimed at this. This matter has been investigated in detail, and we have also communicated the results of this investigation with the Kaiserslautern Club. This incident involves a fan organization. We have banned the official registration of this fan organization yesterday. status, and everyone in the fan organization will be banned from entering the Bernabeu for life, and Real Madrid is willing to accept any penalty decision by UEFA." I have to say that the old fox is flexible, he knows that there is no possibility of denying this matter, And as long as he shows a hint of kindness, I'm afraid he won't be kind.
Real Madrid's handling decision was soon praised by many people who were concerned about this matter under the hype of some media close to Real Madrid. A crisis can now be said to have basically passed through Florentino's personal intervention.
In fact, the process of handling the matter was far from being as simple as it appeared on the surface. In private, Florentino contacted many people and sent a lot of promises, which slowly lowered the heat of the incident.
On the second day after Real Madrid's press conference ended, UEFA also made a penalty decision for this incident.
Real Madrid was fined 500 million euros by UEFA, and Real Madrid fans were banned from watching the game at Kaiserslautern's home court in the second game between Real Madrid and Kaiserslautern.
With UEFA's decision to punish the final decision, the popularity of this matter has also gradually dropped due to the efforts of many parties. It can be said that Real Madrid's crisis public relations have been very successful under the personal intervention of Florentino. .
However, during the entire development process of this matter, the other protagonist of this matter was not affected in any way, and continued to move forward.
On October 10th, the eighth round of the Bundesliga rekindled the battle. This round of Kaiserslautern also ushered in a heavyweight opponent in the league so far this season. Among the two winning teams, Leverkusen, this game can be said to be the most critical focus of this round.
In this focused battle, Kaiserslautern will go to Leverkusen's home Bayer Arena to challenge Leverkusen.
At 5 pm on the day of the game, the match between Kaiserslautern and Leverkusen officially started with the referee's whistle.
Because the UEFA Champions League match had just ended, even though it was a very important match, Jiang Feng still made some position rotations in the lineup.
Goalkeeper Friedel, left back Lahm, two center backs Ramos and Barzagli, right back Abeloa, midfielders Schweinsteiger and Mascherano, midfielder Igne Sta, left winger Arjen Robben, right winger Palacio, center Klose.
Leverkusen head coach Klaustorp Müller sent a 451 formation, starting goalkeeper Bout, left back Placent, right back Sebezen, and two central defenders Zivko. Vic and Lucio, the midfielder LaMelo, the three central midfielders are Schneider, Ballack, Brdalic, the midfielder Basturk, and the striker Neuville.
Top Muller seems to be very afraid of Kaiserslautern's offense. This lineup is also the strongest lineup of Leverkusen so far this season.
Less than 10 minutes into the game, the home team gave Kaiserslautern a blow.
Ballack easily won the duel with Schweinsteiger. Ballack, who grabbed the ball, made a long pass to find Basturk in front of him. Basturk, who received the ball, was at the top of the arc. Turning up is a volley.
"Bang!" The football hit the post directly and bounced back into the penalty area. Fredier immediately got up and threw the ball under him. The fans of the home team sighed in the stands. The ball also made Kaiserslautern The players broke into a cold sweat, especially the goalkeeper Fredell.
However, although Kaiserslautern played a lot of rotation players, their offensive ability is not weaker than their opponents.
In the 17th minute of the game, Iniesta, after receiving a pass from Schweinsteiger who had just made a mistake in the midfield, made a diagonal pass to find Robben on the left, facing Sebezen and Buldari Qi's siege, Robben's two consecutive picks easily got rid of the two people, and when he accelerated to the vicinity of the penalty area, a sudden change in the high-speed dribble made Sebetzen, who was always behind him, lose Lost his center of gravity, while Robben dribbled the ball into the penalty area. After attracting Lucio's defensive attention, he lightly flicked his right foot and sent the ball to Klose's feet with a very concealed pass. Luo Ze fooled Zivkovic with a shot, and then volleyed, but the ball was saved by the brave Bout to the bottom line.
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