Datang: Changle, I really don’t have any private money for my husband

Chapter 104 Patterns and Strategies

Of course, Liu Sheng knew that according to the scale of Chang'an City's population of one million, he estimated the business conditions of the three stores under Parity's hands. Naturally, the scale could be expanded without any effort.

He was unwilling to spend too much thought on this before, that is to say, he was too idle.

However, now that there is Wu Meiniang, and the other party has the mind to think about this matter, Liu Sheng naturally handed over this matter to her.

Liu Sheng raised his head and said to Wu Meiniang:

"True as you say, we can scale, but we need some other business skills!"

Since it is necessary to expand the scale, it is impossible to open a few branches casually. With such a capable Wu Meiniang, it is natural to work hard to become stronger.

If we look at the current business model alone, there is no problem in expanding the scale, but in fact it is only on the basis of the main store, expanding the scope.

But in fact, the original customers did not increase much. Even if they increased, it was only due to the proximity of the location, not the increase in frequent shoppers.

The branch is actually just a diversion.

Therefore, this requires the use of sales skills to start with potential customers and gradually develop them into frequent customers.

Otherwise, according to the traditional model, it will not be able to play a big role.

If it becomes bigger, you can open more branches.

But to be strong, it is necessary to increase the number of customers in each branch and reduce the impact of diversion on the main store.

Liu Sheng sat up straight, he knew the doubt in Wu Meiniang's eyes without looking, and then he explained:

"Actually, if the total number of customers in the three stores under Weifu's hands is ten, then if a branch is opened, the total number of customers in the branch and the main store will not change much, at most it will be eleven. .”

"If you want to increase the total number of the stores under your control, the main store and the branch stores, this can be regarded as truly expanding the scale and strengthening the store."

"That is to say, we want to increase the number of customers in the branch store to ten without reducing the number of customers in the main store. This is the situation we need."

With this explanation, Wu Meiniang finally understood, she nodded thoughtfully and said:

"But in this case, husband, how can we increase the number of customers? Lower the price?"

Liu Sheng shook his head, "You're breaking the rules, it's not good for other shops, and it doesn't conform to the rules of our shop."

This is a time of destruction, and it is easy to form vicious competition, and then enter a bad cycle, and it is not far from bankruptcy.

"Otherwise, we can't increase the number of customers on the original basis? Customers are already familiar with the original store, so we can't attract them more."

"So, we need to make changes to increase the influence of our store." Liu Sheng stood up, pressed his finger on the ledger, and said:

"And our store has another advantage, that is, our store has no strong competitors, and we are the only one in Chang'an City that has formed such a large number of customers."

This is the only one, and there are no other branches, so Liu Sheng's three stores have such a large profit.

Wu Meiniang nodded slightly, and at the same time she had more confidence in expanding the business.

"But we still can't improve the attractiveness of our store?"

The corner of Liu Sheng's mouth curled up, showing a smile and saying:

"Don't worry, wait for my husband to tell you slowly!"

He coughed, and then went on:

"Our stores in Chang'an City generally adopt a sales model of sitting and waiting."

Just as Wu Meiniang was about to ask a question, Liu Sheng waved her hand to stop her, "This is our old tradition and we're selling it. After all, it's convenient for us to sell things like this?"

"However, our store can innovate appropriately."

"How to innovate?" Wu Meiniang didn't have much practical experience in business, let alone the sales model of later generations.

"We can try to launch some products from time to time. These products have some characteristics. The first point is that they are very expensive. After all, those who can afford our store's products are rich people, and this is also our positioning."

"Secondly, the quality of the products must be good. This is also an important criterion for attracting repeat customers. Otherwise, if the quality of the products is not good, they will not be able to retain them."

"What's more, these products must be very novel in style, giving people a refreshing feeling, and even engraved with unique or even unique patterns on them, so as to stimulate customers' interest and curiosity, which is very important .”

Liu Sheng folded his hands behind his back, looking at the eyes of Mei Mei Niang seeking knowledge, he suddenly had a feeling of being a teacher for future generations.

"After all, most rich people have the problem of comparison. Since they are not distinguished in terms of titles, they will highlight their differences in daily items. After all, peacocks have the desire to compare themselves, let alone those beautiful dignitaries. "

"The last point is especially important!" Liu Sheng said with emphasis in his eyes:
"That is, the quantity must not be too large. Even if we have such a large quantity of goods, we can't take them all out. We have to release them a little bit from time to time. After all, rare things are more expensive."

Wu Meiniang nodded approvingly, and followed Liu Sheng's words:

"As long as they take the bait, can we raise the price appropriately?"

Liu Sheng narrowed his eyes slightly, looking at Wu Meiniang's expectant expression, he couldn't help but sigh in his heart, as worthy of being an empress in history, she speaks so directly and plainly, she doesn't even need to be trained by herself. "

Her first thought was to pay attention to the price. Of course, the price is important, but it is most suitable for customers to manipulate the price by themselves.

Disappointing Wu Meiniang, Liu Sheng shook his head and said:
"But no, it's enough for us to limit the minimum price."

Wu Meiniang was a little disappointed, but Liu Sheng's next words made her eyes light up, "But as for the upper limit of product prices, we can leave it to them to choose, as long as we tell them that the higher price will be enough."

In fact, this is just the most basic marketing strategy for later generations, but for now, it is still relatively easy to use.

Reduced competitiveness, which also reduced business variables for Liu Sheng in disguise, and made him more adaptable to this marketing strategy.

Wu Meiniang looked at Liu Sheng with admiration. Mr. Xianggong is so knowledgeable. When Meiniang was still struggling with the price, he had already thought of such a simple and effective method!

Well, I must help Xianggong to make these stores bigger and stronger, and reduce the burden on Xianggong!
Liu Sheng didn't know what she was thinking, but he knew very well that the reason why Wu Meiniang didn't expect it was because she had too little actual combat experience, otherwise, she would definitely be able to figure out such a simple method.

At the same time, Liu Sheng felt a little guilty in his heart.

Make money, don't be fooled!