Crazy tipping system
Chapter 49 Hierarchical Marketing
As more and more people appeared, Liu Yu also had to carefully consider some things. The people who appeared now represented a huge force behind each of them.
Needless to say, Long Tian and An, the Liu Xing who appeared now directly represented a powerful business and political power. Ordinary people don't know the background of the Liu family in the Imperial Capital, but Liu Yu, as the Liu family, knows it very well.
It was a somewhat cruel and ruthless family. Apart from being able to feel a little affection from his mother, Liu Yu would even think that it was a hell.
Now that their appearance has made the atmosphere in the mountain city more dignified, many people have begun to notice it, but this atmosphere will continue for a long time before the fuse is ignited.
"Let's speed up."
Looking out the window, Liu Yu said with deep eyes, then got up and left, this time he didn't choose to go back to the apartment, but went directly into the company.
Now that the participants have basically arrived, I must hurry up and prepare for my stage, otherwise this performance will hurt me.
In the company, Su Miaoying was still a little curious. The Liu Xing who appeared today was too impressive, but this person had never been seen before.
Su Miaoying has the ability to investigate his details, but Su Miaoying did not do so, just like Liu Yu did not investigate her details.
Perhaps it is to slowly understand that Liu Yu is now more and more attractive to Su Miaoying, which is driven by curiosity.
"Now, how do you plan to market Yunlan?"
Walking to Su Miaoying's office, Liu Yu asked directly, with a very calm tone, and Su Miaoying gave him a faint look.
"Aren't you going to be the hands-off shopkeeper? Why are you suddenly concerned?"
There was a hint of playfulness in Su Miaoying's tone, and several black lines appeared on Liu Yu's head.
"Who said I'm going to be the shopkeeper of hands-off."
This kind of thing can't be admitted to death. How can a big man be a shopkeeper!Su Miaoying's beautiful eyes flickered. Although she didn't speak, she put a lot of pressure on Liu Yu.
This kind of gaze, as if trying to see through a person, made Liu Yu a little overwhelmed: "Ann! Ann! The past is the past, now is the present!"
Liu Yu said helplessly, he really can't stand Su Miaoying's gaze, think about a peerless beauty, with a pair of big shining eyes, looking at you twinkling, as a normal man, Can you stand it!
"Okay, I'll accept your statement for the time being. As for how to market Yunlan, I haven't figured it out yet!"
Su Miaoying smiled, although it was very slight but really smiled, like a little girl who has won a battle. Ever since she met Liu Yu, she has become more and more incomprehensible to this person.
For so many years in the vertical and horizontal shopping malls, but can't understand a person who is about the same size as himself, this is undoubtedly a failure.
Now Liu Yu's attitude has taken a 180-degree turn, from staying out of things to participating in the company's operations, if this change hadn't been for Liu Yu standing in front of him, Su Miaoying would even think it was a joke.
In fact, Su Miaoying already had a specific test method for Yunlan's marketing, but when Liu Yu asked, she suddenly didn't want to talk about it, she wanted to see what Liu Yu thought.
Seeing Su Miaoying's sly gaze, Liu Yu sighed slightly, he really couldn't understand this woman, just like this woman couldn't understand him!
"Since you don't have a specific idea, just listen to my idea."
Liu Yu also followed Su Miaoying's words. Although he didn't know what Su Miaoying's specific ideas were, today he wanted to establish a marketing level, or called level marketing.
"you say!"
Su Miaoying was sitting on an office chair, with a pair of straight and slender thighs dressed in black silk, slightly tilted up to attract crime.
Liu Yu glanced at it hastily, but there was a tendency of blood rushing up, and he quickly recited the Qingxin mantra silently, and then began to speak.
The so-called hierarchical sales is to divide the customer groups into one grade, and the spending power of each customer group is different, which is the so-called gap between the rich and the poor.
A rich wife and an ordinary woman have different consumption, so the products to be marketed are naturally different.
But this is only a small part. The most important thing is that the richer people are, the more they are willing to spend on beauty, and vice versa.
And Yunlan itself has a very powerful effect, they can plan different marketing plans according to different customer groups.
Generally, rich people have a fixed channel of beauty products, and it is very difficult for them to accept them for a while.
As for ordinary people, it is much better. What they pay attention to is not the brand, but the effect, so the ordinary market is easy to open.
But Liu Yu's goal is not just the ordinary consumer group, he wants the wealthy consumer group, Yunlan is just a beauty product that has just come out, without brand effect, without word of mouth, it is undoubtedly extremely difficult to complete this step.
But if you take out a batch of the most primitive beauty potions by yourself, although you can quickly gain fame, the impact it will bring is unpredictable.
But according to the level of marketing is very easy to handle!A membership card, some rhymes with different medicinal effects. When your points reach a certain level, you can buy rhymes with different medicinal effects.
This is the membership sales mechanism, but it is not a real membership system. After all, I buy beauty products, so it is difficult to do so.
Therefore, before the implementation of this marketing plan, it is necessary to build momentum, and the target of the momentum is the rich circle of the mountain city.
After listening to Liu Yu's plan, Su Miaoying's eyes shone with light. According to Liu Yu's idea, the company must open its own store!
This is crazy. The capital and time needed to buy shares and open a store for marketing are very uncertain factors.
But Su Miaoying was surprised by Liu Yu's idea. If the store, company, and factory can be integrated into one, the profits will double, and the risks will also double.
At this moment, Su Miaoying can't understand Liu Yu even more. This person who looks like an otaku has such great ambitions. If he really succeeds, then the beauty products in Houshan City will be dominated by Xingchen Company!
And their eyes were not limited to the mountain city from the beginning. When Xingchen Company ushered in its first expansion, it would be followed by a huge leap.
Regarding the efficacy of Yunlan, Su Miaoying never doubted it. Even though the efficacy of the medicine has been reduced a lot after adjustment, its effect is still better than most of the beauty products on the market.
And the graded marketing system proposed by Liu Yu also solved this problem very well. Even Yunlan, which is [-]/[-] of the efficacy of the medicine, has an effect that is several blocks away from the beauty products on the market!
If it is the original beauty potion, let alone, according to the actual situation, Liu Yu's plan can be implemented, but the difficulty is not small!
Needless to say, Long Tian and An, the Liu Xing who appeared now directly represented a powerful business and political power. Ordinary people don't know the background of the Liu family in the Imperial Capital, but Liu Yu, as the Liu family, knows it very well.
It was a somewhat cruel and ruthless family. Apart from being able to feel a little affection from his mother, Liu Yu would even think that it was a hell.
Now that their appearance has made the atmosphere in the mountain city more dignified, many people have begun to notice it, but this atmosphere will continue for a long time before the fuse is ignited.
"Let's speed up."
Looking out the window, Liu Yu said with deep eyes, then got up and left, this time he didn't choose to go back to the apartment, but went directly into the company.
Now that the participants have basically arrived, I must hurry up and prepare for my stage, otherwise this performance will hurt me.
In the company, Su Miaoying was still a little curious. The Liu Xing who appeared today was too impressive, but this person had never been seen before.
Su Miaoying has the ability to investigate his details, but Su Miaoying did not do so, just like Liu Yu did not investigate her details.
Perhaps it is to slowly understand that Liu Yu is now more and more attractive to Su Miaoying, which is driven by curiosity.
"Now, how do you plan to market Yunlan?"
Walking to Su Miaoying's office, Liu Yu asked directly, with a very calm tone, and Su Miaoying gave him a faint look.
"Aren't you going to be the hands-off shopkeeper? Why are you suddenly concerned?"
There was a hint of playfulness in Su Miaoying's tone, and several black lines appeared on Liu Yu's head.
"Who said I'm going to be the shopkeeper of hands-off."
This kind of thing can't be admitted to death. How can a big man be a shopkeeper!Su Miaoying's beautiful eyes flickered. Although she didn't speak, she put a lot of pressure on Liu Yu.
This kind of gaze, as if trying to see through a person, made Liu Yu a little overwhelmed: "Ann! Ann! The past is the past, now is the present!"
Liu Yu said helplessly, he really can't stand Su Miaoying's gaze, think about a peerless beauty, with a pair of big shining eyes, looking at you twinkling, as a normal man, Can you stand it!
"Okay, I'll accept your statement for the time being. As for how to market Yunlan, I haven't figured it out yet!"
Su Miaoying smiled, although it was very slight but really smiled, like a little girl who has won a battle. Ever since she met Liu Yu, she has become more and more incomprehensible to this person.
For so many years in the vertical and horizontal shopping malls, but can't understand a person who is about the same size as himself, this is undoubtedly a failure.
Now Liu Yu's attitude has taken a 180-degree turn, from staying out of things to participating in the company's operations, if this change hadn't been for Liu Yu standing in front of him, Su Miaoying would even think it was a joke.
In fact, Su Miaoying already had a specific test method for Yunlan's marketing, but when Liu Yu asked, she suddenly didn't want to talk about it, she wanted to see what Liu Yu thought.
Seeing Su Miaoying's sly gaze, Liu Yu sighed slightly, he really couldn't understand this woman, just like this woman couldn't understand him!
"Since you don't have a specific idea, just listen to my idea."
Liu Yu also followed Su Miaoying's words. Although he didn't know what Su Miaoying's specific ideas were, today he wanted to establish a marketing level, or called level marketing.
"you say!"
Su Miaoying was sitting on an office chair, with a pair of straight and slender thighs dressed in black silk, slightly tilted up to attract crime.
Liu Yu glanced at it hastily, but there was a tendency of blood rushing up, and he quickly recited the Qingxin mantra silently, and then began to speak.
The so-called hierarchical sales is to divide the customer groups into one grade, and the spending power of each customer group is different, which is the so-called gap between the rich and the poor.
A rich wife and an ordinary woman have different consumption, so the products to be marketed are naturally different.
But this is only a small part. The most important thing is that the richer people are, the more they are willing to spend on beauty, and vice versa.
And Yunlan itself has a very powerful effect, they can plan different marketing plans according to different customer groups.
Generally, rich people have a fixed channel of beauty products, and it is very difficult for them to accept them for a while.
As for ordinary people, it is much better. What they pay attention to is not the brand, but the effect, so the ordinary market is easy to open.
But Liu Yu's goal is not just the ordinary consumer group, he wants the wealthy consumer group, Yunlan is just a beauty product that has just come out, without brand effect, without word of mouth, it is undoubtedly extremely difficult to complete this step.
But if you take out a batch of the most primitive beauty potions by yourself, although you can quickly gain fame, the impact it will bring is unpredictable.
But according to the level of marketing is very easy to handle!A membership card, some rhymes with different medicinal effects. When your points reach a certain level, you can buy rhymes with different medicinal effects.
This is the membership sales mechanism, but it is not a real membership system. After all, I buy beauty products, so it is difficult to do so.
Therefore, before the implementation of this marketing plan, it is necessary to build momentum, and the target of the momentum is the rich circle of the mountain city.
After listening to Liu Yu's plan, Su Miaoying's eyes shone with light. According to Liu Yu's idea, the company must open its own store!
This is crazy. The capital and time needed to buy shares and open a store for marketing are very uncertain factors.
But Su Miaoying was surprised by Liu Yu's idea. If the store, company, and factory can be integrated into one, the profits will double, and the risks will also double.
At this moment, Su Miaoying can't understand Liu Yu even more. This person who looks like an otaku has such great ambitions. If he really succeeds, then the beauty products in Houshan City will be dominated by Xingchen Company!
And their eyes were not limited to the mountain city from the beginning. When Xingchen Company ushered in its first expansion, it would be followed by a huge leap.
Regarding the efficacy of Yunlan, Su Miaoying never doubted it. Even though the efficacy of the medicine has been reduced a lot after adjustment, its effect is still better than most of the beauty products on the market.
And the graded marketing system proposed by Liu Yu also solved this problem very well. Even Yunlan, which is [-]/[-] of the efficacy of the medicine, has an effect that is several blocks away from the beauty products on the market!
If it is the original beauty potion, let alone, according to the actual situation, Liu Yu's plan can be implemented, but the difficulty is not small!
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