super star system

Just as Zhang Cheng was about to agree, Cheng Jijie, who had been pulling Zhang Cheng's clothes behind him, wanted to speak: "Dad, no matter how good this film is, it must let Zhang Cheng make money? You said you gave it away directly. If the copyright is leaked Now, you are too embarrassed to ask the recipient for money, and Zhang Cheng is also embarrassed to ask you for money, right? Or wait for the formal approval before you give it away, at worst, let Zhang Cheng pack more things for you. "

"Still packing things? What? Are there any other films of Zhang Cheng that I haven't seen?" Director Cheng also responded, but he still asked in disbelief.

"Yes, yes, absolutely. Didn't I tell you a few days ago that my animation "The Return of the King" and the "New Dragon Inn" I filmed with my senior brother have also been sent for review. Otherwise, I I'll bring it to you in two days and you can help me review it?" Zhang Cheng immediately came to his senses.Cheng Jijie was right.

After being interrupted by Zhang Cheng and Cheng Jijie, Director Cheng never mentioned it again.Then I chatted with Zhang Cheng about the movie "Journey to the West".And solve some difficult problems in filming.

For example, there are often fights in Journey to the West. When Monkey King fights monsters, it is often necessary to highlight the power of the golden cudgel, and there are some explosive shots.There will be exposure as soon as the explosion occurs. To put it bluntly, this kind of exposure is caused by the strong light generated during the explosion.In the previous life, this problem was not completely resolved until 2005.But this matter has not been resolved.

But Zhang Cheng's shooting will not have this problem.As a director, I am definitely interested in these details, so the master and apprentice were basically talking about technology this day.

A week later, the audit results came out.Zhang Cheng originally planned to run around satellite TV again, but was notified by CCTV: "Journey to the West" will be shown on CCTV at 8:15 p.m.The price is also quite reasonable, 100 million per episode.And packaged for 30 seconds of advertising rights.That is to say, 100 million yuan per episode is the price given by CCTV, but I feel that the money is a little small, so I don’t give the money. I gave a 30-second advertisement, and you can attract investment by yourself, and the money you get is considered as compensation from CCTV.

This is a good deal. In fact, if CCTV pays more, the advertisements sold will make more money than it seems.However, people are not stupid.CCTV is a signal to the outside world through this drama, that is to say, no matter how good other people's drama is, it is impossible to exceed this price.

When "Journey to the West" was audited by the radio and television station, the radio and television station and CCTV had already begun to think about how to win this magical drama.After all, the original book of this drama was so popular in the past two years, countless fans of Journey to the West are waiting to read it.But if the bid is too high, will there be TV dramas hyped by CCTV in the future?So, finally came up with this solution.

At the same time, in order to make both parties win-win, CCTV still advertised first. On the one hand, it is to attract investment, and on the other hand, it is to inform all TV viewers that Huaxia’s Journey to the West has been filmed. Before Zhang Cheng’s Journey to the West was delivered, Xiao Japan has already filmed a Journey to the West.But... Tang Seng is a woman, a very popular female worry in Japan; when she was sent for trial, the radio and television saw that the scale was not too big, it was simply broadcasting an ethical love action movie directly, so she got off the horse.

But the audience didn't see it, so there was a commotion at the time. This time Zhang Cheng came back from filming, and when he saw it during the review, I went to this to be a magical drama.

The advertisements on TV spread quickly, especially CCTV, which directly added a notice after the news broadcast, and the news of the upcoming broadcast of "Journey to the West" spread directly throughout the country.Hearing that "Journey to the West" attracted investment, all merchants in China went crazy.

CCTV advertised, Journey to the West has 81 episodes, two episodes a day, at least 41 days.If the effect is good, it is estimated that it will have to be replayed.How big is CCTV coverage?Even neighboring countries can receive it.

When the investment promotion meeting was held, Zhang Cheng was a little embarrassed.why?Because not all Chinese companies came here.Such as Mitsubishi in Japan, Siemens in Germany, and General Motors in the United States.These foreign chaebols lack everything, and they don’t lack money.If it was in the previous life, if you just said one of China's four great classics, only Chinese people can attract business and you can choke them back; but it doesn't work here.CCTV did not expect to find so many foreign investors to advertise, so it immediately discussed with Zhang Cheng.Finally, Zhang Cheng came up with an idea.Foreign capital and Huaxia Fang are bidding at the same price for Hua Yuan and Mi Yuan.

In other words, if the highest price of a Chinese person is [-] million Chinese yuan, the rice yuan will also be [-] million yuan.This is not a double or double price difference, it is five times directly.

But even so, the final result is eye-opening; General Motors of the United States invested 1 million yuan to get the right to sponsor the title of "Journey to the West".China's Vikonda Paper won the naming rights for 1.4 million.There are a total of six other advertisements, the least of which is 7000 million yuan, and there is another one that wins the side bottom advertisement for 8400 million yuan, which is Siemens of Germany.Japan's Mitsubishi with the same bid was directly cut off by Zhang Cheng.

During the National Day period, CCTV's "Journey to the West" started broadcasting. On this day, the streets were empty and the Monkey King was born. , The next day in Huaxia, the air was full of songs from Journey to the West. "Dare to Ask Where the Way Is" and "Tang Seng and His Three Apprentices".

The song "Dare to Ask Where is the Way" is actually an inspirational song, but it was only because the era of national change was popular in that era.Jiang Dawei is also a first-class singer, and this song is a 40-year classic.No matter how the later people sang it, that version is still the best.And this song and "In the Place where the Peach Blossoms Bloom". "Song of Peony" is also a classic masterpiece of Mr. Jiang Dawei until he retired to death.

The magical white dragon horseshoe is facing west, and it is a brain-burning song that makes many people hum at the same time when they mention Journey to the West.Zhang Cheng was taken aback by CCTV's traffic monitoring the next day. The ratings of "Journey to the West" that night reached 96% of the country's total, and the opening rate was also 98%.This shows that almost everyone watching "Journey to the West" is even crazier than in the previous life.

Many people have already started counting records for "Journey to the West". Starring "The People".

The media reports in the newspapers are also:

"Famous director Zhang Cheng once again filmed a magical drama, and the ratings are overwhelming!"

"With the strongest stunts and the best crew, Journey to the West has been broadcast successfully for two years and seven months!"

"Another magical drama, Zhang Cheng has already become a god, a god guide in the TV drama world!"

Zhang Cheng was also confused by the praise, but before he could recover, satellite TVs from all over the country surrounded him, hoping to get the right to broadcast the second round.

But at this time CCTV came, and Zhang Cheng proposed to buy out the entire copyright of "Journey to the West", that is to say, to buy the novel together. The conditions stated that you can shoot whatever you want, but anyone else must pass CCTV to shoot Westward Journey. .

Zhang Cheng refused without thinking.Just kidding? "Journey to the West", The Three Kingdoms, and The Red Chamber of the Marsh are all super IPs; the film and television works evolved through these four books are like stars, you can buy it out if you say it?
After that, CCTV contacted Zhang Cheng again, and finally bought out the exclusive right to broadcast the TV series "Journey to the West".

Zhang Cheng originally planned not to agree, but it was Cheng Jijie who persuaded him: "It's just a TV series. If you get into trouble with CCTV because of this, you will have a hard time in the future." , I have been tossing very hard. If there is a stalemate with CCTV, it may take another few years to get over it.

Although Zhang Cheng agreed to sell this version of Journey to the West, the price is not low, the asking price is 28 billion.Many people say that Zhang Cheng is crazy about money.

But CCTV doesn't see it that way.Judging from the short broadcast of 12 episodes and the effect of six days, the money-absorbing ability of "Journey to the West" is obvious to all.The national ratings of 96% have not dropped at all, and all provincial satellite TV stations have been beaten to the ground.Even if it was suddenly announced today that the advertising frame would be revised, even the sponsors dared not speak up.

As a result, the advertisement added another 48 seconds.This is the first time in the history of CCTV to add advertisements. In 48 seconds, nearly 10 sponsors appeared. Before winning China Merchants, they received a total of 12 billion, and Zhang Cheng took away 8 million. It was quite distressing at the time.But this time the addition of ten sponsors is all paid directly by CCTV, which is another 12 billion, which is too easy to earn.For a play, after completing the 8-month advertising plan, it is almost a steal.The most powerful thing is that so many advertisements are broadcast, although the public scolds, but there are not many people who change the channel.

Because it was the first broadcast, it is normal for many people to miss one or two episodes during the weekend. Therefore, many viewers have already requested replays and online broadcasts.

The directors of several stations put it together, it is estimated that this rebroadcast can also make money, and they are determined not to go online.So there was the idea of ​​buying the copyright of Journey to the West.

But 28 billion is a bit too much. In the end, the previous cooperation with Zhang Cheng was combined, and the method of using resources was reached again to reach an agreement with Zhang Cheng.It is promised that all of Zhang Cheng's works within three years can be advertised on CCTV for free for one week, as long as Zhang Cheng's works are given this permission, and the advertisement will be within 30 seconds.

Of course, this condition is also a 'good idea' thought up by CCTV leaders. No matter how high-yield Zhang Cheng is, two movies a year and one TV series will be enough.Giving up 30-second advertisements for a month is not a big deal. The problem is that 12 billion can be cut off.

Sure enough, Zhang Cheng agreed, and then the two parties reached an agreement that CCTV would own Zhang Cheng's version of "Journey to the West" for 70 years and the exclusive broadcasting rights, but only in Asia.For Asia only, this CCTV really doesn't take it seriously.A Huaxia is enough to make a fuss, and Zhang Cheng really wants to rush out to make a fuss.

Looking back, CCTV discussed the issue of broadcasting rights for the second round with various provincial satellite TVs.In the end, 17 provincial-level satellite TVs jointly invested 20 billion yuan to win the second round of broadcasting rights, but the broadcasting could only start after the first round of broadcasting on CCTV.

Well, CCTV is also cunning and cunning. If we talk about it here, the rebroadcast will start immediately there.As expected, the rebroadcast advertisement should not be too easy to find. It was rebroadcasted on CCTV Channel 6's film and television channel and sold another 15 billion directly.The whole stage rejoiced.For the first time, CCTV has completely dominated the screen.