Star System: Starting from Korean Entertainment

BLACKPINK's brand new single album became popular all over the Internet immediately after it was released, arousing the shock and attention of the whole South Korea and even the whole world.

A week after the release of the new song, the two songs of the single album swept the charts in various countries and regions respectively.

The title song "PLAY WITH FIRE" won the No. [-] sound source chart of the seven major music websites in South Korea.

"STAY" swept the Xia Guoxiang City area, the Australia City area, and the music source rankings in Singapore, Thailand, and Vietnam.

On July 7th, BLACKPINK appeared on the stage of STS's "Inkigayo", causing the fans on the scene to scream loudly and shout for support.

On July 7 and August 31, the girls won the "Inkigayo" with their title song "PLAY WITH FIRE".

Until the end of the singing period on August 8th, BLACKPINK won two of the top five live music programs.

Although Zheng Yizhan knew that it was not easy for the girls to achieve this result in the fiercely competitive women's team group in 2016, he still couldn't help frowning.

The market research he asked the Propaganda Department to do on BLACKPINK has ended, and the conclusions he got are basically consistent with his speculation.

Fans in South Korea like BLACKPINK's stage performance and music style, which is very eye-catching, but they prefer the "vigorous" girl group style.

This result gave Zheng Yizhan quite a headache.

The reason why BLACKPINK was able to succeed in that world and be loved by many fans all over the world is precisely because of their girl crush style.

If he changed their style rashly, he would probably take a huge risk, and even ruin their current success.

If there is no change in style, it may be difficult for them to win heavyweight awards at the two most important award ceremonies in South Korea.

After some deliberation, he decided to continue their current style.

"It seems that we must adjust our strategy and push their products to the international market with all our strength!" He decided in his heart.

BLACKPINK’s comeback season is over, and SA Entertainment has arranged a relatively intensive schedule for them, especially arranging for them to appear on many variety shows, including "Weekly Idol" and "Running M", etc., to further increase their exposure.

The group drama "BLACKPINK HOUSE" proposed by Zheng Yizhan before was finally finalized with the efforts of the planning department.

There are a lot of things to prepare for this variety show, especially buying land, building a house and decorating, which will take a long time, so it will be launched next year.

Zheng Yizhan held a meeting with the company's top management, and after readjusting the promotion plan for BLACKPINK, he turned his attention to TWICE, which will be launched next year.

For TWICE, Zheng Yizhan also has great expectations for them.

As long as TWICE can succeed next year, SA Entertainment will have GFRIEND and TWICE inside, and Stellar and BLACKPINK outside, which is enough to become a new entertainment "giant" in South Korea.

9月2日，S.A娱乐对外发布消息，旗下女子团体组合GFRIEND将于9月12日0点推出首张正规一辑《LOL》。

This news immediately caught the attention of all fans.

GFRIEND has received the attention and love of a large number of fans with its beautiful, cute and youthful image since its debut, and its song performance has always been extremely satisfactory.

The release of the official album this time is really beyond the expectations of the fans, and they are all very happy.

On both sides of the building facing the street of SA Entertainment Brokerage Company, the MV highlights of GFRIEND and BLACKPINK are scrolling and playing, which is extremely eye-catching.

At 9:12 on September 0th, after 4 months of recording and preparation, GFRIEND's first full-length album "LOL" was launched on all major music platforms in South Korea on time.

As soon as the album was launched, it ignited the enthusiasm of fans, and the ranking of songs rose rapidly.

Their official album "LOL" contains a total of 12 songs, and the title song is "NAVILLERA".

The name "NAVILLERA" is quoted from the work "Monk Dance" by South Korean poet Zhao Zhixun, expressing the mood of a butterfly wanting to fly to the one it loves.

In a strong rhythm combining electronic and rock elements, the lyrics describe the mood of a girl who wants to start a sincere love with the one she loves.At the same time, it also represents GFRIEND's determination to end the rookie period and start again.

The album's title song "NAVILLERA" reached the top five on all music platforms in just 11 hours.

Three days after the release of the album, the title song "NAVILLERA" directly swept all the music charts in South Korea, reaching the top spot!
On September 9th, the girls of GFRIEND won the No. 20 spot on the live music program "The Show" with "NAVILLERA".

On September 9, won the first place in the "Championship Show".

On September 9, won the "M-CountDown" program.

On September 9, won the first place in the "Music Bank" program.

On September 9, won the first place in the "Popular Ballad" program.

……

As of October 10th, GFRIEND's album has been released for one month, and the girls have won 13 No. 14 places with the album's title song "NAVILLRA"!
In addition to the 15 first places won by the title song "ROUGH" of the previous mini album, they won a total of 29 first places in one year!
This achievement broke Girls' Generation's record of getting the most number one song in 12 months, and shocked the entire South Korean music industry.

And SA Entertainment has also monopolized this summer's music charts with its girl group BLACKPINK and GFRIEND!