At seven o'clock in the evening, Riot Culture officially launched a counterattack.

Taobao website, which is Chen Gao's e-commerce platform, was officially launched.

All ads, feeds, are also live at the same time.

Many TV stations have released fist culture advertisements during this time period.

Shonan TV Station: An Jing appeared on the screen, holding a smart phone made by Chen Gao in her hand, and said with a sweet smile, fist smart phone, super high pixel, super big screen, dual-core processor, I am always one step ahead , everything is on Taobao, only for 888 yuan!

After the advertisement is over, the address of Taobao is also given later, or you can search directly in the browser.

Donghai TV Station: Xu Bo appeared on the screen. He was sitting at home, playing a popular game. With a glass case and a luminous electric fan, this host has already gained the upper hand in terms of appearance and style. , and a luminous keyboard, as well as a super large mouse pad.

Then Liang Bo said: "Glass case, luminous mechanical keyboard, 27-inch display, octa-core processor, 16gb super large running memory, ssd solid state drive, independent graphics card for the latest top game on the ladder, running, gaming, I will always be one step ahead, everything All in Taobao, only 2222 yuan!"

Shanhai TV:
A famous domestic celebrity is browsing Taobao in front of his computer. Although there are only a hundred or so stores on it, the coverage is relatively wide. After browsing around, he turned his head to the camera and said with a smile: "You We all have what we want, stay at home, one step faster!"

More than 20 TV stations in China are bombarding advertisements like this in a loop.

At the same time, Chen Gao's WeChat, as well as mini games, and two websites all had such pushes,
The news of Taobao, like a plague, quickly spread to every corner.

In an ordinary family, as soon as the advertisement on the screen was finished, a young girl said:

"Oh my god, what's the situation? The smart phone only costs 888 yuan, and the one my colleague purchased from overseas a few days ago cost more than 8000 yuan. This..."

Her mother said: "You are stupid, it's all a lie, how can there be such a cheap thing?"

"That's right!" Her father also said, "How can there be a pie in the sky?"

The girl smiled, "Mom and Dad, these celebrities are the most famous in the entertainment industry, they rarely accept this kind of commercials, since they all accept them, it proves that these are real, forget it, no I told you, I'll go back to my room to see how Taobao works."

So the girl went back to her room, turned on her computer, and then opened Taobao.

As soon as she entered, she was stunned, because the page was simple and there seemed to be many shops,
She is not in the mood to look at those small shops now, but directly clicks on the fist smartphone store. Just after opening, the purchase on it is gray, and the price on it is marked, which is indeed 888 yuan.

But what can't you buy?
It took her a long time to realize that this was the price during the event, and it needed to be snapped up. There was a countdown on it, and there were still more than two hours left.
In other words, the smartphone won’t go on sale until ten o’clock in the evening, and it’s only on sale for 10 minutes. After 10 minutes, it will be closed immediately, and you can continue to snap up it at the same time the next day.

The same goes for computers,

These are all Chen Gao's strategies. He not only wants customers to get discounts, but also allows customers to enjoy that sense of superiority.

Rareness is the most precious thing, so it will never change. If smart phones are already rotten, then it is meaningless for Chen Gao to do so.

Another point is that Chen Gao's inventory is really not much, only tens of thousands of units. According to the current level of popularity, how dare he let go of the sale?Isn't this playing yourself to death?
Just when the girl was hesitating, a message popped up again,
Warm reminder: "If you register in advance, it will greatly increase your chances of snapping up!"

This is indeed the case. If you register after reaching the time point, you will be one step behind others.
This can be regarded as a small strategy, that is, the machines sold are limited, and the number of snap-ups is limited, but before the snap-up, everyone thinks that they will snatch it, so they will prepare in advance and register first ,

This is what Chen Gao wants to see. Gathering users first is more important than anything else.

The registered account is also relatively simple, that is, the WeChat account registration of Riot Culture, but some information must be completed on it, such as your usual address, your contact information, and so on.

After the girl completed the registration, she found that it was still early, so she looked at other stores on the website.

After she looked around, her face was full of surprise and surprise.

Surprisingly, things as big as washing machines and TVs, as small as steel wool toilet brushes, are sold on them.
Surprisingly, no matter which product it is, it is cheaper than buying it in a physical store.
Things like washing machines are tens to hundreds of yuan cheaper, and things like steel wool are only one or two yuan cheaper. After all, the unit price is there!
Taobao Taobao, it is necessary to give people a feeling that they have found a treasure.

First of all, you have to create a subconsciousness for people, that is, buying things on Taobao must be cheaper than buying in physical stores.

Even if it is only one yuan, the consumption experience for customers is completely different.

It's like a bottle of Fanta Coke for two yuan, and a plastic bottle of Coke for three dollars. Although the difference is only one yuan, consumers' hearts are completely different.

This is human nature, whether you admit it or not, this is what Chen Gao wants to do.

But the girl's browsing didn't stop, she clicked on the column of women's clothing, and she was dumbfounded when she opened it.
Because she suddenly saw the four big characters of IELTS International, what do these four characters mean?
It means women's high-end products, yes, from underwear to cosmetics, from hair accessories to high heels, they are all top-notch.

She never expected that IELTS International would also sell things on it, which proved the strength of this website.

But their things are not much cheaper, the preferential price is between 1 yuan and 30 yuan.

This is positioned by Chen Gao, because the brand stores under Yasi International are all self-operated. If the price here is too low, then to a certain extent, it will suppress the entity of Lu Qingcheng.

So now the price is reasonable. In addition, IELTS International's self-operated stores are generally rooted in first-tier cities, so the distribution and coverage are not wide. This is more to satisfy those cities that do not have IELTS International stores. customer.

This could be regarded as Chen Gao opening the back door, after all, it is his own wife, if it were someone else, he would definitely not have this kind of treatment.

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