In the next few days, three puzzle games were played like crazy.

Immediately afterwards, many commonly used words in the game became hot words, such as Stealing Vegetables, Wang Zha and so on.

But this time the physical newspaper did not publish it, but this hot tweet is often seen on online portals,

And these games are also unanimously praised. Chen Gao is still very satisfied with the current development track.

In addition, the two websites are the mobile phone registered by the user, and the address book is deciphered. That is to say, if a user has registered the account with the number stored in the mobile phone, the system will automatically add friends, just like WeChat in the future market. Same as address book.

Even though WeChat is not yet online, several games and two websites have already twisted the relationship between friends.

In other words, the social network, or the social circle, has been understood and captured by Riot Culture.

A week later, the number of people playing the three games has reached 4000 million, which seems to be about the same.

Chen Gao ordered everyone to take the next step. First, update the version and remove the game from the website.
Second, insert a WeChat download link on the website. This is the first client produced by Riot Culture, and a brief explanation will be given later. After logging in to WeChat, all games will be built into it, and all players can download it without worry.

Thirdly, the advertisement will be released immediately, and a large amount of capital will be injected to cover TV stations, squares, buses, subways, wherever there are people, as much as possible.

And advertisements need enough gimmicks, such as why this social software is worth starting with users?

Chen Gao has thought about these things, and has been socializing for a long time, so the problem is not very big.
After the Lantern Festival, at [-]:[-] p.m. on the [-]th of the first lunar month, the fist video will be updated simultaneously with Kugou Music.

When the new version was launched, many users began to scold their mothers because they could not find the links to the previous games. Are you angry?

However, at the same time, more than a dozen TV stations launched the first wave of bombing on the advertisements of Fist Video.

Shonan TV Station:
A very popular mainland star appeared on the TV screen. He was sitting by the computer and chatting with a social software.

He said, "WeChat, an instant messaging software, can talk to 500 people at the same time!"

It's very simple, just this one line,
Chen Gao knew that it was useless to talk too much, the audience didn't need to listen so much, they only needed to remember one sentence, that is five hundred people chatting at the same time,

What is this concept?
TT can't do it, he doesn't even have the function of group chat, and once this gimmick comes out, it is enough to shock everyone's attention.

Eastern Radio and Television Station:
Xu Bo sat in front of a computer with a gloomy expression on his face, "Plants vs. Zombies, Happy Farm, where did these games go? Why is the website taken down?"

At this time Xu Ying came out from beside him, and said, "You are really stupid, isn't there a reminder on this? Download WeChat, the game is built in it, you just log in."

The advertisement is fast-forwarded, the whole process of downloading and installing takes only two seconds, and more time is used to show the WeChat software,

This ad is 1 minute long, which is relatively long.

The main purpose is to induce users to download the WeChat client.

Yanjing TV Station:
Quietly dressed and sitting in front of the computer, found Jiang Jun in the WeChat friend list, clicked on the dialog box, found a small piece of video in the dialog box, clicked,
Immediately, a beeping sound came out from the computer, and after a while, Xu Bo's voice and face came from the computer, and the two of them spoke briefly.

Then Jing Jing said to the camera again: "No matter how far apart, I feel that I am by my side, WeChat, shorten the distance between you and me."

This advertisement is mainly to highlight the function of this video call, but currently, tt does not have this function.

Suzhou-Hangzhou TV Station:
A super beautiful star is taking pictures, there are many beautiful pictures, and then a special effect puts her in a virtual space,
She smiled slightly, and said calmly: "WeChat space, record every bit of your life and mine, and freeze the best moments in life."

The purpose of this advertisement is to introduce the function of WeChat space, or the circle of friends,
However, Chen Gao feels that the name Space has more connotations.

Of course, the special effects of the advertisement are a bit too much, but this is necessary, because more functions, such as messages, logs, photo albums, etc. These cloud storage functions require users to explore by themselves. What is given now is a summary small title.

At the same time, the streets and alleys, as long as they are densely populated places, are full of WeChat advertisements,

Buses, large newsstands, city sign buildings, railway stations, airports,
The same is true on the Internet, on the portal website, Palm Reading Literature City, Fist Video, Kugou English, push one wave after another.

The sky and the ground, 360-degree coverage without dead ends.

The advertisements of the TV station are played in turns, it is really like a bombing.

Chen Gao's advertising cycle is not long, maybe only two to three days, as long as the popularity is spread,

Chen Gao is very confident that his WeChat can retain more than [-]% of the customers, so there is no need for long-term advertising to consolidate.

Then the advertising investment in these two or three days, the budget exceeds [-] million,

Chen Gao is willing to invest in this, because the return is far greater than all these.

As for the WeChat client, at six o'clock, with the update of the two website versions, it has been opened to the public for download.

Inside Riot Culture, all the high-level executives once again gathered in the conference room nervously, everyone was very nervous and excited at the same time.

"Hopefully we're getting a decent number of downloads this time around."

"It's hard. Although I have great trust in myself, the company, and the boss, what we do now is different from before. It was created by ourselves before, but now, we are undoubtedly grabbing meat from TT."

"Tch, I tried the social software we made ourselves, TT, what is that thing, is it any better?"

"Yes, I think so too. Our WeChat is [-] times stronger than TT, no matter what point it is."

"That being said, no one can jump to conclusions until the last moment."

"As long as today's registered users can reach 300 million, we will be considered a success."

Several employees below, or Chen Gao's old acquaintances were chattering, but Chen Gao didn't stop them.

In fact, he is the one who has the most confidence in his heart. He believes that everything he has done has reached the extreme, and it is impossible not to be successful.
But it’s still the same sentence, let’s see if God will give me face,

Before the data comes out, there are variables in everything.

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