The strongest God of Cookery system

Chapter 95 Market Positioning

"Oh?" Chen Shaozhe looked at Shen Luo who was holding the beads, and said with interest.Although the young man holding the Buddhist beads in front of him had an extraordinary bearing, he looked ordinary in clothes, and he didn't look like a rich man.

Cui Jian listened, and then explained: "Mr. Shen used to be an actuary for a foreign company, with a monthly salary of tens of thousands, and now he should have saved a lot of money."

Chen Shaozhe listened, smiled slightly, and did not speak any more.

Because in terms of Xinshiji alone, the two-week turnover is nearly tens of thousands of yuan.In comparison, Shen Luo's salary as an actuary is nothing.

"It seems that Master Chen is not short of money, but..." Shen Luo smiled, and then said: "Master Chen is short of people who can maximize the use of money."

Shen Luo said with a smile: "I can use all kinds of professional knowledge to use Master Chen's money in the most precise place. It's like putting all my strength on the blade."

"Oh?" Chen Shaozhe nodded, looking at Shen Luo curiously, Shen Luo really has such great ability?
"Although I work in an insurance company, I still know how to invest in commercial funds." Shen Luo smiled slightly, and then said, "I can turn [-] yuan into [-] yuan, but I don't know that Master Chen Believe it or not."

Chen Shaozhe looked at Shen Luo with great interest, this guy is quite interesting.With this guy around, his company can maximize the use of funds.

"Since Mr. Shen is willing to join, he must be very welcome." Chen Shaozhe looked at Shen Luo with a smile.

"Master Chen, don't call me Mr. Shen in the future, it seems too unfamiliar." Shen Luo smiled, and then said: "You can just call me Shen Luo."

Chen Shaozhe listened, and then said with emotion: "Every time you call me Master Chen, you feel a lot of pressure. If you don't mind, call me Chen Shaozhe."

"Call it Brother Chen." Cui Jian said, somehow, he felt that Chen Shaozhe was definitely worthy of this title.

"Brother Chen." Shen Mengling smiled softly, then looked at Chen Shaozhe tenderly.

Shen Luo glanced at Shen Mengling and Chen Shaozhe, and thought to himself, it's really unintentional.However, these things are obviously beyond their control.

"Haha, that's Brother Chen." Shen Luo laughed, and then said.

Chen Shaozhe looked at the three people who were smiling slightly, and said, "Let's discuss the urgent matter first."

The three of them stopped joking immediately after hearing this, but looked at Chen Shaozhe.

"Our main goal at this stage is to establish a small company first, with its most basic skeleton." Chen Shaozhe said: "I thought about it during the day, a new company cannot do without publicity, and now I just don't know who will be in charge of the publicity department. "

Chen Shaozhe looked around, among the three of them, Shen Mengling's beautiful eyes flickered, and then said: "Brother Chen, let me come."

"Mengling, I want to hear your opinion." Chen Shaozhe said.

"Our previous propaganda channels relied on the existing propaganda channels, that is, other people's propaganda channels." Shen Mengling said: "Government grows out of the barrel of a gun. Without our own propaganda channels, we will never be able to promote it."

"I used to do media promotion. Compared with Cui Jian's words, I am better at promoting Internet application channels." Shen Mengling smiled lightly: "My proposal is that I want to open Weibo and WeChat public accounts for the company."

"How to publicize it?" Chen Shaozhe was more concerned about this point, because the system assigned him a side mission of 20 reputation.Although I don't know the punishment for not completing the task for the time being, Chen Shaozhe wants to know the reward after completing the task.

"One is to promote our company's discounts and activities." Shen Mengling said: "Consumers are generally more concerned about discounts. This is human nature. We can use this to make a big fuss."

"Secondly, we have to post delicious food." Shen Mengling smiled: "Brother Chen is still very confident about this."

"Third, we must let customers see how valuable the food they buy is." Shen Mengling said, and then suddenly smiled: "We must let customers feel that Brother Chen is cooking with his life."

Chen Shaozhe wiped off his sweat slightly, but was actually hit by this little girl, he really was cooking with his life.The last time I overdrawn my mental strength, I almost passed out...

"Fourth, it is also relatively important, that is, we must have our own customer communication group." Shen Mengling said: "This will help to gather customers, increase the chance of repeat customers, and expand the area of ​​​​the consumer group."

A total of four, well-founded, well-organized.The three people who said it were all stunned. These four items seemed very simple, but they all hit the key points of propaganda. It can be said that they are not proficient in propaganda.

Chen Shaozhe became happy, he didn't expect Shen Mengling to be so handy with media promotion.In other words, I asked her to come here because of her eyes and foreign language. As for the new media, it was a pleasant surprise.

"The publicity will be left to Meng Ling." Chen Shaozhe nodded, then looked at Shen Luo: "As for the company's finances, I will leave it to you."

Shen Luo's eyes were slightly serious, then he looked at Chen Shaozhe curiously, and said, "Brother Chen entrusted me with such a big financial matter? I'm an outsider."

"There are no outsiders." Chen Shaozhe looked at Shen Luo, and then said: "The ones who come are all brothers."

Shen Luo was taken aback for a moment, but seemed to remember something, and his expression was a bit ugly.

"What's more, I always have a feeling..." Chen Shaozhe looked at Shen Luo, and then said: "Shen Luo, you don't like the company's property..."

Shen Luo was slightly surprised after hearing this.But soon, Shen Luo came to his senses, and said: "Yes, the money I have handled is at least tens of millions, and I am really not interested in this amount of money. I am not very interested in money. Heavy, as long as you can spend it."

"Nice mentality." Chen Shaozhe commented, and then looked at Cui Jian.

Cui Jian scratched his head, and then said: "I don't have any special talent. I can be a secretary for Sister Mengling. I'm quite good at writing manuscripts."

Shen Mengling laughed, and then said: "Welcome, Xiaomi."

"..."

Chen Shaozhe looked at the three of them, and felt that they were almost done, so he brought up the last topic.

"So, what is the main positioning of the company?"

"Food for all!" Cui Jian's eyes flashed, and he said, "Build a Tencent empire in the culinary arts world!"

"Unrealistic, dismiss it!"

Chen Shaozhe sighed, and then said: "We must establish a brand. What is the characteristic of the brand? It is symbolic." Occupy the low-cost machine user market."

"But it turns out that this kind of idea has hit the street." Chen Shaozhe waved his hand, and then said, "For example, Parker pens insist on their high-end positioning, so Parker pens are Parker pens. .”

After hearing this, Cui Jian put his chin in his hands, nodded, and said thoughtfully: "Yes, in this way, what Brother Chen said is indeed correct, and it is really impossible to create a national catering."

"Actually, it's also possible." Shen Luo looked at Cui Jian, and then said: "If, I mean if, when our heart and food records are large enough, we can monopolize the entire food industry. At that time, we can create It has become a super business empire similar to Tencent Technology."

"It's just that this kind of hope is very small." Shen Luo was a little uncertain at the end and came to a conclusion.

"Let's not talk about that for now." Chen Shaozhe said, "The question is what is our current position?"

"Since national catering is not enough, let's go for white-collar high-end catering. The target group is urban white-collar workers with relatively high spending power." Cui Jian said.

As soon as Cui Jiang finished speaking, Shen Luo shook his head, and then said, "Forget it, actually, I'm more concerned about ordering it as a high-consumption luxury product."

"Luxury positioning?" Cui Jian said.

Unexpectedly, Chen Shaozhe slightly agreed with Shen Luo's proposal.

"Yes, high-end luxury consumer goods." Shen Luo nodded, and then continued: "If I remember correctly, the previous price of Xinshiji was already frighteningly high. In other words, consumers are already used to it. With the high price of Xinshiji, if it suddenly changes its user base, it will lose its position.”

Shen Mengling heard it, and suddenly thought of the scene of Chen Shaozhe fainting from exhaustion in Xin Shi Ji, so he agreed: "If you target the high-end consumer market, you can also let Brother Chen take a break."

When Chen Shaozhe heard this, he smiled wryly. It wasn't his fault that he didn't have enough mental strength.

After listening to everyone's analysis, Chen Shaozhe nodded, and then wrote down in the notepad: "It is certain to target high-end consumer groups."

After hearing this, Chen Shaozhe thought for a while and said, "However, if we target high-end consumer groups, we still have a more difficult obstacle."

"What obstacle?" The three looked at Chen Shaozhe.

"The problem of popularity." Chen Shaozhe said: "If it is positioning high-end consumer products, the reputation and popularity must be much lower than other positioning. Because after all, there are far fewer people who know about Michelin than those who know about KFC and McDonald's."

"This is a problem..." Shen Luo held the Buddhist beads, and then looked at Chen Shaozhe, with some doubts in his eyes: "But as far as the company is concerned, reputation is secondary, and turnover is the main... Even if it is not well-known High, but if the market positioning is correct, there should be no problem.”

Shen Luo looked at Chen Shaozhe curiously, thinking, most people ask if starting a company can make money.Chen Shaozhe was fine, but it was puzzling to ask if starting a company could increase the popularity.

Chen Shaozhe didn't look at Shen Luo, because he felt that Shen Luo really knew a lot.He also began to doubt Shen Luo's identity slightly in his heart, but he didn't say it out loud.

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