Urban Black Technology Boss
Chapter 200 A black box operation for "Black Widow"
Originally, Tang Long bought the copyright of "Black Widow" in order to show it online for free, and at the same time earn popularity and increase the popularity of Longteng Electronics. He never thought of showing it in offline physical theaters.
But today the organizing committee gave him this small auditorium, which made him think of an offline screening.
Although most of the day is only enough for one screening, it is possible to hold a special premiere and let Longteng make an amazing debut.
After making up his mind, Tang Long immediately acted.
He first made a phone call to Guo Junda and asked if there were any professionals in Shanghai who were familiar with event planning, preferably with a team.
Organizing a movie premiere is a very complicated job, which requires not only a professional host, but also invited event guests, film creators, major media reporters and so on.
Although Tang Long's purpose is not to promote the film, and can save event guests, film creators and other personnel, these tasks are definitely not something they can do.
Guo Junda recommended Peng Dexiang without hesitation. As the boss of McCann Guangming Greater China, Peng Dexiang not only has a professional planning team, but also has rich media resources.
As long as Peng De is willing to contribute, as long as half a day, many media will send reporters to attend the premiere of "Black Widow" in China.
Tang Long hesitated for a moment, he didn't want to get too close to Peng Dexiang before confirming the advertising partner.
But judging from the current situation, he doesn't have much choice.
Tang Long learned about the company's bidding situation in the past two days, and after briefly comparing the cooperation plans of McCann Bright and dozens of other advertising companies, he decided to conduct a black-box operation and select partners in advance.
Although the conditions offered by several major advertising companies are similar, McCann Bright has obvious resource advantages in comparison.
As one of the world's famous transnational 4A advertising companies, McCann Bright is a joint venture between McCann Group of America and Guangming Daily of Huaguo.
Whether it is domestic media resources or overseas advertising service network systems, they are all first-class in the industry.
Now that he agreed to cooperate with McCann Guangming, it is logical to adopt Guo Junda's opinion and ask Peng Dexiang for help.
After calling Peng Dexiang and communicating the matter with the other party, Peng Dexiang immediately agreed to send a professional team to deliver the equipment to the exhibition center.
At the same time, Peng Dexiang and Guo Junda also spread the news that Longteng Electronics will hold the domestic premiere of "Black Widow" at Shanghai International Convention and Exhibition Center at 14:[-] this afternoon.
Although Longteng Electronics was not well-known before, after the news hype of "spending [-] million to invite the people of the whole country to watch a movie" last night, all the major media knew the name of Longteng Electronics.
Many reporters were suffering from no place to dig deeper into the news, but unexpectedly received a call from the marketing department of Longteng Electronics, informing them that Longteng Electronics was holding a premiere at the convention center.
These people were immediately overjoyed, and quickly sent reporters stationed in Shanghai to the International Convention and Exhibition Center of the Chamber of Commerce.
Due to the urgency of time, in order to attract reporters from major TV stations and mainstream portal websites who were not in Shanghai, Tang Long swiped a pen and agreed to double the traveling expenses.
Not only will the travel expenses of foreign journalists be reimbursed twice, but they will also give reporters a big red envelope of thousands of yuan when it is over.
Such generous conditions naturally attracted countless media reporters.
Those reporters who were thousands of miles away and couldn't arrive in time within four or five hours could only sigh in awe and envy their colleagues who were close by.
In less than 10 minutes, a professional event planning team under McCann Guangming arrived at the small auditorium.
To Tang Long's surprise, this time it was actually Peng Dexiang who led the team himself.
Peng Dexiang approached him warmly to shake hands and greeted him, and sighed: "Mr. Tang, I didn't expect that you just made a big move last night, and now you have a new idea. It's hard for Longteng Electronics not to be famous!"
Previously, neither Guo Junda nor Tang Long disclosed the purpose of Longteng Electronics to purchase the copyright of "Black Widow". He thought that Longteng Electronics would cooperate with a certain video website to engage in paid viewing or VIP viewing routines.
Never expected that Longteng Electronics would directly authorize "Black Widow" to the three major video websites, allowing people all over the country to watch it for free.
No loss, it is a big company that is willing to spend one billion a year on advertising, and it does things generously, boldly, and boldly.
In addition, Longteng Electronics was actually able to hold a premiere ceremony in the convention center, which is an idea that many companies dare not even think about.
It can be seen from this that Longteng Electronics not only has strong economic strength, but also has a very deep network background.
This time Tang Long took the initiative to ask him for help, and Peng Dexiang immediately realized that this was a good opportunity to get closer to Tang Long.
As long as you help Tang Long organize the premiere, He Chou won't get the 10 billion yuan advertising contract.
What he didn't expect was that Tang Long had already appointed McCann Guangming as the advertising partner of Longteng Electronics.
"Time is running out. If you want to make a breakthrough in the domestic mobile phone market, you have to do something strange." Tang Long said with a smile.
"This is Zhang Kai, who is in charge of planning the premiere. Mr. Tang has any specific requirements, and you can tell him to do it." Peng Dexiang introduced a capable subordinate behind Tang Long to let them communicate face to face.
Although Peng Dexiang came to see Tang Long in person, the specific matters were still handled by his subordinates. He came to show that he attached importance to this matter and at the same time deepened the relationship with Tang Long.
Tang Long nodded, and after telling Zhang Kai the requirements for the layout of the exhibition, Liu Jinghui and Liu Jinghui were left in charge of coordination before returning to the exhibition hall of the exhibition center.
Although the premiere will not start until 14:10 pm, he promised the organizing committee to turn off the film in the exhibition hall after [-] minutes.
It was almost the appointed time, he wanted to go back and turn off the movie, and get back his cell phone.
Of course, Tang Long will give a reasonable explanation to the tourists at the scene, so as not to cause dissatisfaction among the tourists.
……
At the northwest entrance of the convention and exhibition center, a stylishly dressed and handsome man made an OK gesture to the assistant behind him and started the live broadcast.
"Good morning, everyone. Welcome to watch the live broadcast of this international science and technology exhibition. I am the handsome anchor 'Brother Yi'." Lu Yi walked slowly towards the venue while talking into the headset.
He is the most popular game anchor on the Moyu live broadcast platform, and he usually specializes in trying out various new action games.
There are many new VR game devices on display at this international technology exhibition. As a die-hard game fan, Lu Yi will naturally not miss it.
He just came out to visit the exhibition, and the water friends didn't let him stop the broadcast, so he simply went to the exhibition center for a live broadcast.
"Today I will take you to visit the exhibition halls of several VR game equipment manufacturers. According to reliable sources, CD Projekt RED not only released the trial level of "Cyberpunk 2077", but also launched a brand new VR glasses."
"Combined with this new VR glasses, players can feel the feeling of being on the scene, which is really cool."
"I've been waiting for so long, I'm already hungry and thirsty, waiting to play "Cyberpunk 2077"." Lu Yi laughed.
The assistants behind him followed him every step of the way, and the camera occasionally turned to the exhibition halls on both sides of the aisle, sweeping past the sweeping robots and dancing robots.
"Not far ahead is the exhibition hall of CD·Projekt·RED. Next, I will lead you to experience "Cyberpunk 2077", the most popular game in 2020!"
Lu Yi said as he walked, quickly passed one exhibition hall after another, and when he passed through the long aisle, a dark crowd suddenly appeared in front of him.
"What the hell is this? Why is the aisle blocked by tourists?" He said blankly.
But today the organizing committee gave him this small auditorium, which made him think of an offline screening.
Although most of the day is only enough for one screening, it is possible to hold a special premiere and let Longteng make an amazing debut.
After making up his mind, Tang Long immediately acted.
He first made a phone call to Guo Junda and asked if there were any professionals in Shanghai who were familiar with event planning, preferably with a team.
Organizing a movie premiere is a very complicated job, which requires not only a professional host, but also invited event guests, film creators, major media reporters and so on.
Although Tang Long's purpose is not to promote the film, and can save event guests, film creators and other personnel, these tasks are definitely not something they can do.
Guo Junda recommended Peng Dexiang without hesitation. As the boss of McCann Guangming Greater China, Peng Dexiang not only has a professional planning team, but also has rich media resources.
As long as Peng De is willing to contribute, as long as half a day, many media will send reporters to attend the premiere of "Black Widow" in China.
Tang Long hesitated for a moment, he didn't want to get too close to Peng Dexiang before confirming the advertising partner.
But judging from the current situation, he doesn't have much choice.
Tang Long learned about the company's bidding situation in the past two days, and after briefly comparing the cooperation plans of McCann Bright and dozens of other advertising companies, he decided to conduct a black-box operation and select partners in advance.
Although the conditions offered by several major advertising companies are similar, McCann Bright has obvious resource advantages in comparison.
As one of the world's famous transnational 4A advertising companies, McCann Bright is a joint venture between McCann Group of America and Guangming Daily of Huaguo.
Whether it is domestic media resources or overseas advertising service network systems, they are all first-class in the industry.
Now that he agreed to cooperate with McCann Guangming, it is logical to adopt Guo Junda's opinion and ask Peng Dexiang for help.
After calling Peng Dexiang and communicating the matter with the other party, Peng Dexiang immediately agreed to send a professional team to deliver the equipment to the exhibition center.
At the same time, Peng Dexiang and Guo Junda also spread the news that Longteng Electronics will hold the domestic premiere of "Black Widow" at Shanghai International Convention and Exhibition Center at 14:[-] this afternoon.
Although Longteng Electronics was not well-known before, after the news hype of "spending [-] million to invite the people of the whole country to watch a movie" last night, all the major media knew the name of Longteng Electronics.
Many reporters were suffering from no place to dig deeper into the news, but unexpectedly received a call from the marketing department of Longteng Electronics, informing them that Longteng Electronics was holding a premiere at the convention center.
These people were immediately overjoyed, and quickly sent reporters stationed in Shanghai to the International Convention and Exhibition Center of the Chamber of Commerce.
Due to the urgency of time, in order to attract reporters from major TV stations and mainstream portal websites who were not in Shanghai, Tang Long swiped a pen and agreed to double the traveling expenses.
Not only will the travel expenses of foreign journalists be reimbursed twice, but they will also give reporters a big red envelope of thousands of yuan when it is over.
Such generous conditions naturally attracted countless media reporters.
Those reporters who were thousands of miles away and couldn't arrive in time within four or five hours could only sigh in awe and envy their colleagues who were close by.
In less than 10 minutes, a professional event planning team under McCann Guangming arrived at the small auditorium.
To Tang Long's surprise, this time it was actually Peng Dexiang who led the team himself.
Peng Dexiang approached him warmly to shake hands and greeted him, and sighed: "Mr. Tang, I didn't expect that you just made a big move last night, and now you have a new idea. It's hard for Longteng Electronics not to be famous!"
Previously, neither Guo Junda nor Tang Long disclosed the purpose of Longteng Electronics to purchase the copyright of "Black Widow". He thought that Longteng Electronics would cooperate with a certain video website to engage in paid viewing or VIP viewing routines.
Never expected that Longteng Electronics would directly authorize "Black Widow" to the three major video websites, allowing people all over the country to watch it for free.
No loss, it is a big company that is willing to spend one billion a year on advertising, and it does things generously, boldly, and boldly.
In addition, Longteng Electronics was actually able to hold a premiere ceremony in the convention center, which is an idea that many companies dare not even think about.
It can be seen from this that Longteng Electronics not only has strong economic strength, but also has a very deep network background.
This time Tang Long took the initiative to ask him for help, and Peng Dexiang immediately realized that this was a good opportunity to get closer to Tang Long.
As long as you help Tang Long organize the premiere, He Chou won't get the 10 billion yuan advertising contract.
What he didn't expect was that Tang Long had already appointed McCann Guangming as the advertising partner of Longteng Electronics.
"Time is running out. If you want to make a breakthrough in the domestic mobile phone market, you have to do something strange." Tang Long said with a smile.
"This is Zhang Kai, who is in charge of planning the premiere. Mr. Tang has any specific requirements, and you can tell him to do it." Peng Dexiang introduced a capable subordinate behind Tang Long to let them communicate face to face.
Although Peng Dexiang came to see Tang Long in person, the specific matters were still handled by his subordinates. He came to show that he attached importance to this matter and at the same time deepened the relationship with Tang Long.
Tang Long nodded, and after telling Zhang Kai the requirements for the layout of the exhibition, Liu Jinghui and Liu Jinghui were left in charge of coordination before returning to the exhibition hall of the exhibition center.
Although the premiere will not start until 14:10 pm, he promised the organizing committee to turn off the film in the exhibition hall after [-] minutes.
It was almost the appointed time, he wanted to go back and turn off the movie, and get back his cell phone.
Of course, Tang Long will give a reasonable explanation to the tourists at the scene, so as not to cause dissatisfaction among the tourists.
……
At the northwest entrance of the convention and exhibition center, a stylishly dressed and handsome man made an OK gesture to the assistant behind him and started the live broadcast.
"Good morning, everyone. Welcome to watch the live broadcast of this international science and technology exhibition. I am the handsome anchor 'Brother Yi'." Lu Yi walked slowly towards the venue while talking into the headset.
He is the most popular game anchor on the Moyu live broadcast platform, and he usually specializes in trying out various new action games.
There are many new VR game devices on display at this international technology exhibition. As a die-hard game fan, Lu Yi will naturally not miss it.
He just came out to visit the exhibition, and the water friends didn't let him stop the broadcast, so he simply went to the exhibition center for a live broadcast.
"Today I will take you to visit the exhibition halls of several VR game equipment manufacturers. According to reliable sources, CD Projekt RED not only released the trial level of "Cyberpunk 2077", but also launched a brand new VR glasses."
"Combined with this new VR glasses, players can feel the feeling of being on the scene, which is really cool."
"I've been waiting for so long, I'm already hungry and thirsty, waiting to play "Cyberpunk 2077"." Lu Yi laughed.
The assistants behind him followed him every step of the way, and the camera occasionally turned to the exhibition halls on both sides of the aisle, sweeping past the sweeping robots and dancing robots.
"Not far ahead is the exhibition hall of CD·Projekt·RED. Next, I will lead you to experience "Cyberpunk 2077", the most popular game in 2020!"
Lu Yi said as he walked, quickly passed one exhibition hall after another, and when he passed through the long aisle, a dark crowd suddenly appeared in front of him.
"What the hell is this? Why is the aisle blocked by tourists?" He said blankly.
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