Urban Black Technology Boss

Chapter 183 The sky-high advertising fee that caused a sensation in the industry

Tang Long was not very good at the specific matters of advertising, so he handed over the specific plans to Guo Junda, who only needed to review the designed publicity plans.

As for which advertising company to choose to cooperate with, Tang Long hadn't made up his mind yet.

In the past, Zhiyuan Group cooperated with BBDO, the top 10 advertising company in China. The partner of this company is the China Advertising United Corporation, which is directly under the Xinhua News Agency, an official Chinese news agency.

The reason why Zhiyuan Group chose to cooperate with BBDO Tianlian, which has a certain official background, is not only the care of the backstage of the Song family, but also some other historical reasons.

Now that he has changed to Longteng Electronics, Tang Long doesn't need to look at anyone's face, nor does he need to beg anyone, so he decided to use the method of bidding to choose the advertising company with the best resources and service quality.

Of course, with the scale and popularity of Longteng Electronics, it is difficult to attract major advertising companies to actively bid under normal circumstances.

However, Tang Long had long thought of a countermeasure.

He asked Guo Junda to spread the word, saying that Longteng Electronics will spend one billion yuan on advertising this year, and those who want to do this business will come to the company to bid in the next two days.

Coming out to do business is nothing more than money.

Longteng Electronics is willing to spend one billion a year on advertising, so why not find a suitable advertising company?

Sure enough, as soon as Guo Junda released the news, not only the advertising companies in Linjiang City were moved by the news, but even the major advertising companies in Imperial City and Shanghai were all excited.

All the advertising practitioners are asking around to find out what kind of company Longteng Electronics is, and whether the rumors about the one billion advertising fee are true or not!
Even the CEOs of well-known international advertising companies such as J Walter Thompson and McCann Guangming have personally intervened in this matter.

You must know that the annual advertising cost of one billion yuan is only a large group with a good development momentum among the world's top [-] companies, which can have such a high advertising budget.

Any advertising company will never ignore or underestimate such customers.

When the major advertising companies found out the details of Longteng Electronics and learned that Longteng Electronics was a private company that had been opened for less than a month and had not sold any products, they were all surprised.

At first, these people thought that Longteng Electronics was playing a gimmick to hype its popularity.

For a new company with a registered capital of only [-] million yuan and only a few hundred employees, it is simply a fantasy to spend one billion yuan on advertising!

Even if the 1 million yuan is paid-in capital and all of it is used to develop the company, based on normal circumstances, the annual net profit can reach 5000 to [-] million yuan, which is considered a well-run private enterprise.

If you spend one billion on advertising, how many years will it take to earn back the advertising fee?
After the heads of major advertising companies learned that Longteng Electronics was in charge of negotiating advertising business with the outside world, Guo Junda changed their attitude towards the authenticity of this matter.

At any rate, Guo Junda used to be the vice president of the marketing department of Jinli Mobile. He had cooperated with many advertising companies and had a certain reputation in the industry.

Although Guo Junda has been away from this industry for many years, since he came back out of the rivers and lakes, he will not ruin his reputation so easily.

With a dubious attitude, the major advertising companies sent their competent subordinates to Linjiang City to inquire about the news.

On the one hand, you can go to Longteng Electronics to verify the situation, and on the other hand, you can receive advertising design proposals from the headquarters at any time.

If you have dates or not, try a shot first. If things are reliable, will the deal be concluded?
The annual advertising fee of one billion yuan, even with some discounts and some public relations expenses, can make any advertising company make a lot of money.

Tang Long didn't know anything about the turmoil caused by Longteng Electronics' huge advertising expenses. After dismissing Guo Junda, he found the registration number of the Shanghai International Science and Technology Exhibition Organizing Committee and called it directly.

Sure enough, there are two days before the exhibition starts, and the registration has already closed.

Tang Long had expected this for a long time, and instead of being too frustrated, he called President Ren of Huawei.

After the call was connected, Mr. Ren's hearty voice came from inside: "It's Xiao Tang. I just need to find you for something. Are you satisfied with the goods I sent you last time?"

"Very good, it fully meets the design needs of our company's new products, and we will continue to increase orders in the future." Tang Long replied with a smile.

A few days ago, in order to process the production progress of the [Explorer] mobile phone, Tang Long deliberately approached Mr. Ren, and took a shortcut to obtain a batch of 10 Kirin 990 chips.

Although the Kirin 990 is not as good as the Qualcomm mobile phone chip 15 years later, it is enough to run the Hongmeng system.

"As long as you're satisfied! It's been a few days since the goods arrived, and I haven't heard from you. I'm afraid that the Kirin 990 doesn't meet your design requirements." Hearing Tang Long's words, Ren Zhengfei breathed a sigh of relief.

Although Longteng Heavy Industry is only a small and medium-sized mobile phone company, the scientific research strength of their group headquarters is unfathomable, especially in terms of mobile phone software.

With the scientific research strength and economic strength of Longteng Electronics, their new mobile phones will definitely occupy a large share of the domestic low-end mobile phone market.

If the Kirin 990 cannot meet the needs of Longteng Heavy Industry, then they will definitely switch to the arms of other foreign manufacturers.

At that time, if Longteng Electronics has any new software, it will not give priority to Huawei. Whether it can be transplanted to the Hongmeng system is a big question mark.

After a pause, Ren Zhengfei seemed to remember something, and added: "When I interrupted, I almost forgot the business. What do you want to do with me this time?"

"Mr. Ren, there is an international science and technology exhibition in Shanghai on Sunday, and we plan to join in the fun, but the registration time has passed, can you help us find a booth?" Tang Long said cheekily.

In fact, it is very unwise to ask Ren Zhengfei for such a trivial matter.

After all, favors must be repaid. As Ren Zhengfei, Tang Long will have to repay it at that time.

But there is no way, the foundation of Longteng Electronics is too shallow, not to mention far away in Shanghai, even Linjiang City is an unknown person.

Now that the Song family was in decline, Tang Long had no intention of using the old relationship of the Song family, so he had to ask Ren Zhengfei for such a trivial matter.

"This matter... the people from the External Relations Department are in charge. Let me ask for you." Ren Zhengfei remembered that there was such a thing that Huawei also released new products at the technology exhibition this time.

He really doesn't need to be responsible for this kind of trivial matter, he just needs to know the result.

It's just that Tang Longtangtang, the boss of a company with assets worth over [-] million yuan, actually begged him for such a trivial matter. It seems that Longteng Electronics' foundation in China is still shallow, and it doesn't have its own network of relationships.

Ren Zhengfei glanced at the memo on the desk, and then replied: "Xiao Tang, don't worry, I will leave this matter to me, and I will let the people below finish it and contact you in a while."

Although Huawei's headquarters is in Shencheng, it also has a branch in Shanghai, which also has its own network of relationships.

For Ren Zhengfei, this little matter was just a matter of lifting his hands, and it happened to be a favor to Tang Long.

"Okay, thank you Mr. Ren." Tang Long thanked with a smile.

Hanging up the phone, he walked out of the conference room and went straight to the office area where the IT department was located, regardless of the status of Huawei today.

Since Cui Yuanzhou came up with this idea, let him be responsible to the end. Anyway, the exhibition site also needs knowledgeable technicians to explain.

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