Villain: The heroine reversed the start

Chapter 188 The Dilemma of the Anshi Group

The news of An Jinyao's resignation as the president of An's Group caused an uproar in Hailan City, and it naturally reached Ye Ying's ears.

Since Longfan Group's flagship product happened to overlap with An's Group's hottest product recently, Ye Ying conducted a detailed investigation on An's Group before promoting it.And An Jinyao, the leader of An's Group, was naturally the top priority of her investigation.

Although the two sides are competitors, Ye Ying has to admit that An Jinyao is an amazing business genius.Before graduating from university, An Jinyao had already started to get in touch with the family business.After graduation, An Jinyao became the president of An's Group by virtue of the huge profits she created for An's Group during college.

Of course, there are reasons for the support of Mu's Group, but more of it is An Jinyao's outstanding ability.

After studying An Jinyao, Ye Ying naturally would not miss the study of An Jinyao's husband, Mu Yunke.

After learning about Mu Yunke's entrepreneurial journey, Ye Ying felt that Mu Yunke might be a better business genius than An Jinyao.After all, An Jinyao inherited a group company, while Mu Yunke created a company from scratch!
And it's so big that it's even going to be transformed into a group!
If she was in a neutral position, Ye Ying would naturally admire Mu Yunke very much, and even plan to make friends.But now, after knowing the conflict between Ye Fan and Mu Yunke, Ye Ying knew that sooner or later they would have a fight!
But thinking of the origin of the conflict between the two parties, Ye Ying felt a big headache and was a little more disappointed with Ye Fan.

The Ye family's intelligence network has already compiled all Ye Fan's actions after entering Hailan City into a book and placed them on her desk.And when she saw that Ye Fan had an enmity with him because he coveted his fiancée, Ye Ying just wanted to slap this good nephew.

There is no woman in this world. Is it worthwhile to offend a business genius like Mu Yunke for a woman?If he can subdue him, is Ye Fan guilty of being unable to gain a foothold in Hailan City until now?
What's more, even if you have a crush on someone's fiancée, there's no need to confront her openly!You can subdue Mu Yunke first, and then attack his fiancée!
Anyway, you have never tried to save face in this kind of thing!

But it's useless to complain now.The current relationship between the two parties is almost endless.

Of course, it was announced unilaterally by Ye Fan.As for Mu Yunke's attitude towards Ye Fan, Ye Ying is still unclear, but she definitely won't have a good attitude towards Ye Fan.

Come back and talk about Anshi Group.

The president of An's Group was replaced by the little-known An Feng.It is rumored that An Feng is An Jinyao's cousin. He used to be the manager of the business department in An's Group, but because he screwed up several important businesses, An Jinyao was demoted to the administrative department as the deputy manager.

After a little research on An Feng's resume, Ye Ying knew that this was not a measure against Longfan Group's competition at all, but a "coup d'état" caused by the conflict of interests within An's Group.

In other words, An Jinyao was simply forced into the palace.

Ye Ying might still be a little apprehensive about dealing with An Jinyao.But if it's against An Feng, then you can do whatever you want!

Ye Ying immediately made a decision to seize the low-end and mid-end health care products market.

Under the command of Ye Ying, Longfan Group quickly launched again, and the overwhelming advertisements swept across the entire Hailan City in an instant.Not only that, Ye Ying has already started to send people to other provinces and cities for research, and is planning to establish branches in other cities to promote Longfan health care products to the whole country.

Then, in the face of Ye Ying's aggressive attack, what did An Feng, who had just obtained the position of president, do?
Very simple, fight price wars.

In his opinion, the biggest advantage of Anshi Group in health care products is its mature production technology and low production cost.And the production cost is low, which means that there is a lot of room for price reduction.If there is a price war, Longfan Group is really no match.

At last, An Feng's brain has not been completely wattled, and he knows how to carry out promotional activities in conjunction with holidays to reduce the price of his own products, instead of simply and rudely changing the retail price tag directly.If they really do that, I'm afraid An's Group is not trying to seize the market, but destroying their own future.

However, in the face of An's Group's price war, Ye Ying did the opposite.Longfan health care products not only did not reduce the price, but also increased the price.Of course, price increases also require skill, and the price cannot be raised directly, otherwise consumers will definitely not agree.

So how did Ye Ying do it?
The answer is: find scalpers.

The cattle in other people's homes are all wild, but the cattle here are raised in captivity.

But captive breeding is a bit ugly, so let's just call it "official" here!
As soon as these official scalpers made a move, they immediately sold out the next batch of products that Longfan Group would put on the market.Many people who were excitedly waiting to grab the goods had just opened the website, and saw the big words "sold out" on the official buying website.

This time, many consumers were stunned.

Good guy!The promised stock of [-] was sold out in less than three seconds?What about trouble?

Fortunately, the [-] inventory only refers to the inventory of the online sales platform, and there are also offline sales outlets!

So many people quickly took their mobile phones, looked for sales outlets on the map, and then rushed over without stopping.

After rushing over, they were dumbfounded again.

I saw that there was already a long queue at the entrance of the sales shop, and a rough calculation was at least three to four hundred meters long, and even blocked the entrances of several other shops in the surrounding area.

Naturally, consumers were very dissatisfied with this, and complained about Longfan Group's outrageous shipments on various social platforms, and severely accused its hunger marketing behavior.

But no matter how dissatisfied consumers are, in short, the reputation of Longfan health care products has been established, and it has also created a false impression that the supply is in short supply.

As the topics of Longfan's health care products gradually increased, and the discussions on the Internet gradually fermented, the reputation of Longfan's health care products spread throughout the entire Hua Kingdom in a short period of time.Many people couldn't help exclaiming when they saw the long buying queue photographed online.

Obediently!Are you buying health care products?What you bought here is clearly the elixir of life!
At the same time, there are still many people on the Internet who testified and commented on Longfan health products.They all said that Longfan health care products are the best health care products they have ever used, and they feel refreshed and energetic after only a few days.What's more, he actually said that after taking Longfan's health care products, his grandfather's waist no longer hurts, his legs no longer hurt, and he went up to the [-]th floor in one breath, hey, guess what?Accidentally rushed over!
Of course, among the numerous naval forces, there are many who compare Longfan health products with An's health products.As a result of the comparison, it was natural that An's health care products were no match for Longfan health care products.And An Feng faced the malicious slander from the Internet trolls, of course, he was unwilling to sit still. Now he has followed suit and hired a large number of cyber trolls to refute it.

For a while, there was tit-for-tat confrontation on the Internet, and gunpowder filled the air. Although this Internet public opinion war was bloodless, its intensity was no less than that of a real war.

It's just that many people who eat melons are a little puzzled when they see this scene.

What the hell is this for sale?Why is there such a commotion?
All in all, all in all, although the two sides have launched a competition, the means of competition are completely opposite.One side wants to fight a price war, and the other side wants to position products as high-quality goods.Neither of the two major groups gave an inch, causing a bloodbath in the health care product market in Hailan City.In order to compete for market share, all kinds of means that can be put on the table and those that can't be put on the table have been used, which made many outsiders can't help being secretly shocked when they saw it.

It's a pity that the two sides seem to be fighting evenly on the Internet, but in fact, An's Group is retreating steadily in the face of Longfan Group's pressing every step of the way.

Price wars are really useful sometimes, but it also depends on the circumstances under which it is used.When the two parties have the same product type and similar product positioning, the price war can indeed have a good effect.But if the other party is positioned as high-end, and you still have to fight a price war, it is purely asking for trouble.

So An's Group not only failed to regain the lost high-end market, but even the mid-to-low-end market was seized by Longfan Group a lot.Especially after Longfan Group launched the so-called "civilian" products, An's Group suddenly plummeted.

It is manifested in the stock market, that is, the share price of Anshi Group has fallen sharply for many consecutive days, and some days even hit the limit.In just ten days, Anshi Group's stock price dropped by nearly half.

When seeing the diving stock price of An's Group, Qi Lan couldn't help but feel a little lucky.

Fortunately, the shares have been sold to Mu Yunke, otherwise, with this failed investment alone, her status as the new ruler of the Qi family will be lost.

But for those who are lucky, there are also those who are lost.The lost group of people are naturally the shareholders who are still holding positions and the shareholders of Anshi Group.

Before the meeting of the board of directors, An Yaozu once vowed that once the group is taken over by his son, the group will surely reach a new peak again.Some shareholders who didn't know the details didn't have much doubt about his words, but the shareholders who doubted An Feng's ability were bought by the benefits given by An Yaozu.But now, they were stunned to find that since An Feng took over, the An's Group's stock price didn't seem to have risen!
Look at it now, it's all cut in half!

Shareholders expressed strong dissatisfaction with An Yao's grandfather and son, and demanded that An Feng be dismissed immediately and An Jinyao be welcomed back as the president of the group.

Faced with shareholders' doubts and accusations, An Yaozu had no choice but to mobilize his contacts, exert his own power of action, personally persuade the major shareholders, and patted his chest and said that the decline in the stock price was only temporary, as long as everyone gave An Feng enough time, the stock price would rise back sooner or later.

It has to be said that although An Yaozu's management ability is not good, his eloquence is really good.I don't know how he did it, but after some persuasion from him, the shareholders actually agreed to give An Feng another period of time.

But not everyone bet on An Feng.Many people have already started running to Mu Yunke's house, wanting to visit An Jinyao and express their intention to let An Jinyao come out of the mountain again.

Facing the shareholders' persuasion, An Jinyao smiled slightly, expressing that she was pregnant and tired, so she needed to raise her baby at home with peace of mind.She hoped that shareholders would not seek her for anything in the future, let alone seek her for nothing.

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