Villain: The heroine reversed the start

Two days later, Longfan Pharmaceutical officially launched its three long-prepared health products to the market.

These three health products "coincidentally" have the same positioning as the three health products launched by Anshi Group not long ago.Moreover, Ye Ying specially raised the price in order to be able to distinguish it from the three health care products of An's Group.

Originally, the price of a box of health care products was about 300 yuan, slightly lower than the price of health care products of Anshi Group.The purpose of choosing this price was to be able to compete with Anshi Group, gain an advantage in terms of price, and then occupy the market.

However, Ye Ying believes that it is unwise to fight a price war with the Anshi Group when the health care products of Anshi Group have almost completely occupied the health care product market.It would be fine if Longfan Medicine's health care products had a great price advantage, but even if all the costs that should be saved were saved, Longfan Medicine's health care products would not be much cheaper than An's Group's health care products.

After all, An's Group's assembly line production is already very mature, and the cost has been reduced to a level that Longfan Group has yet to reach.

So Ye Ying decided to simply do the opposite, instead of reducing the price, instead of raising the price, to carry out differentiated positioning.

In her opinion, the pricing of An's Group is a mid-range price, which is affordable by almost every family.Although there are a few gift packages that are more expensive, in fact the products inside are not much different.This makes Anshi Group's health care products lose their "competitive quality" even though they are of high quality and low price.And many rich people disdain to use the same products as ordinary people.

That being the case, Longfan Pharmaceutical can completely abandon the mid-end market, position itself at the high end, and sell its products to real high-income groups.On the surface, it seems that Longfan Pharmaceutical will lose the mid-end market with the largest share, but in fact, the high-end market has stronger purchasing power and more profitable profits.Selling the same amount of products, Longfan Pharmaceutical can definitely earn more money.

This is Ye Ying's business experience.Since the overall market cannot compete, then simply specialize in one of the markets.

In order to build a reputation for Longfan Pharmaceutical's health care products, Ye Ying first spent a lot of money and used various advertising channels to promote it overwhelmingly.Strange advertising slogans such as "No gifts for Chinese New Year this year, only XXX for gifts", "Use your brain scientifically, drink more XXX", "One bottle of refreshment, two bottles of golden guns, three bottles of immortality" and so on all popped up.

For a while, Longfan Group's advertisements could be heard and seen everywhere in the streets and alleys, and even a three-year-old child could recite the advertisements proficiently.

Not only that, Ye Ying also specially invited the female relatives and family members of the upper class in Hailan City to hold a large-scale dinner.On the surface, Ye Ying held the dinner to build a good relationship with the major families and companies. In fact, Ye Ying specially promoted the health products of Longfan Medicine at the dinner.

She first found someone to brag about her appearance and skin, and then Ye Ying took the opportunity to say that she can still maintain such a good appearance and skin at this age, all because of long-term consumption of a traditional Chinese medicine health product.

After she boasted about the traditional Chinese medicine health product, she said something like "In order to allow more people to maintain their youth and obtain long-lasting beauty, under her persuasion, the old Chinese doctor who owns the formula made a decision against their ancestors and unconditionally transferred the formula to Longfan Group. After some improvements to the formula, Longfan Group will soon launch this health product."

It doesn't matter whether the listeners believe it or not, anyway, Ye Ying's words are sincere, her expression is sincere, and what she said seems to be true.

For the matter of eternal youth, women have always held the mentality of "rather killing the wrong than letting it go", and have the courage to try various methods. Otherwise, there would not be so many cases of disfigurement due to plastic surgery.And when they learned that there was such a good product, the ladies said that they must stock up on the health care product after it is launched.If possible, they are willing to eat this health care product for the rest of their lives.

Ye Ying was naturally rejoiced by this, and pretended to be generous and gave each of the ladies a health care product that had not yet been launched.After receiving this gift, the noble ladies all thanked Ye Ying repeatedly.

But in fact, it is Ye Ying who should be thanked.Because these people who got the product will become her promoters in the future.

And it's obligatory.

In this way, under Ye Ying's operations, Longfan's health care products quickly gained popularity, as if they had become exclusive health care products for the upper class, and even printed a short story on the packaging box.As for the content of the story, it is nothing more than a long, long time ago, there was a court physician who obtained a formula for eternal youth after long-term research.Such-and-such emperor Longyan Joy, specially bestowed the name of God Horse God Horse.

This kind of story can be seen everywhere in the streets and alleys, and anyone can make up multiple versions for you.Believe it or not, that is not a matter for the writer of the story.

Anyway, that's how it came about.

Even the price has come up.

The original price of a box was about 300 yuan.Under Ye Ying's operation, the market guidance price of the repackaged health care products has become 5999 yuan.Anyone who can buy health care products at a price lower than this is all "special channels".

While Ye Ying was concentrating on promoting Longfan health care products, Mu Yunke and An Jinyao were also silently watching.It has to be said that although Ye Ying's methods seem old-fashioned and vulgar, they are tried and tested.In Mu Yunke's impression alone, he does not know how many similar phenomenal products have appeared before.For example, handheld computers, electronic dictionaries, etc. have all used similar propaganda methods.

Although some products do have epoch-making significance, most of them are actually fancy goods that are not useful.

But being able to package this kind of product into a phenomenal level shows how terrifying this kind of propaganda is.

However, this means of propaganda is not everyone can use.This requires precise control of the psychological expectations of the target population, and at the same time, planners must also have strong execution capabilities.Of course, the most important thing is to be willing to spend a lot of money on advertising.As far as Ye Ying's promotion is concerned, the money spent is enough for An's Group to develop one or two new products.

Regarding this, An Jinyao also said with great emotion: "Even An's Group can't do such a big investment. From a certain point of view, Ye Ying can be regarded as a marketing genius."

But An Jinyao admired her, but she didn't intend to learn Ye Ying's promotion methods.Because she still has a bigger goal, she really doesn't want to spend too much time on this kind of thing.

And the law of the market is also doomed that this kind of promotion will not last for too long.

While the promotion plan of Longfan Medicine was in full swing, An Jinyao also started a new round of layout.

But when Mu Yunke saw An Jinyao's layout plan, he couldn't help showing a look of shock on his face.

Because An Jinyao's plan turned out to be the "universal medical security system" that Mu Yunke had prepared for a long time.

That is the commercial version of medical insurance.

Although the Huaguo in this novel plane is quite similar to his real motherland, there are still big differences in some places. One of the differences is that there is no universal medical insurance here.So for a long time, ordinary people have always had the problem of difficult and expensive medical treatment.There are some relatively rare diseases, because the specific drugs are extremely expensive, resulting in high mortality rates for a long time.

To this end, Mu Yunke once wrote a detailed plan for the "universal medical security system".In this plan, it basically copied the actual medical insurance system, and even added services such as medical insurance for serious illnesses, emergency green channels, and expert consultation, which can be described as very thoughtful.The insured person only needs to pay a monthly fee ranging from [-] to several thousand yuan to enjoy the above-mentioned medical insurance.

Mu Yunke's original plan was to take Hailan City as a pilot and gradually promote it to all parts of the country with the support of the government until the problem of difficulty and expensive medical treatment for Chinese people is completely solved.However, in Mu Yunke's view, the most suitable to promote the medical insurance system is not Mu's Group, nor Yunyao Technology, but An's Group, which has been deeply involved in the medical field.

In the previous life, due to the conflict between Mu Yunke and An Jinyao, he was not able to come up with this plan until Mu Yunke died.But now, An Jinyao suddenly brought up this plan, which really surprised Mu Yunke.

Seeing the shocked expression on Mu Yunke's face, An Jinyao said narrowly, "Honey, you won't blame me for stealing your idea without your consent, right?"

Mu Yunke smiled wryly: "Of course not. It's just that I didn't expect that you would come up with this plan quietly without telling me in advance."

An Jinyao, however, sighed, with a sad expression on her face: "I didn't know how ambitious your goal was until I saw this plan for the first time. Compared with you, I am simply a businessman whose whole body is full of the smell of copper. But you are already on the road of benefiting the world."

In An Jinyao's view, Mu Yunke, who was able to come up with such a plan, has already stood on a higher level than all businessmen.Other businessmen are still thinking about how to make more money, but Mu Yunke is already thinking about how to establish a perfect security system to repay the society.

Comparing the two, it naturally appears that Mu Yunke has a grand plan.

Seeing An Jinyao's sad yet serious expression, Mu Yunke also nodded seriously, and said, "Then let's promote our plan to the whole society together!"