President of Supreme Soldier Wang Qiao

"Hmph! Don't use aggressive methods to provoke me here! Come on, tell me the charity activities you want, and see how subtle it is."

Lin Yuan said with a smile: "My method is like this. Didn't you say that the 'tasteful' self-selected fast food restaurants were crushed by the copycats' good taste' self-selected fast food restaurants? These two self-selected fast food restaurants are in The development in these cities in the south of us is not bad, and the two brands have hundreds of branches, and the popularity is still very high."

"I believe that people in these cities in the south should know about these two self-selected fast food restaurants."

"And the copycats of 'Good Taste' are very smart in that they don't need to spend any market research fees to research the market, and they don't need to spend money to develop new products. All they have to do is copy."

"The location of the store, they opened directly next to the 'Taste' fast food restaurant, because the company 'Taste' has researched the market before, and they will open a store here, which means that there is a market for this place."

"In addition, I read in the information that every time a new dish is produced by 'Taste', 'Good Taste' can produce an identical dish in less than a week, and the price is even cheaper than 'Taste'. Good Taste' copying dishes."

"In recent years, 'Good Taste' has relied on plagiarism to reduce the cost of market research and the cost of developing dishes, so that they can lower the cost price of dishes, and then they can lower the cost price of dishes. "

"In terms of price, 'Good Taste' has successfully suppressed 'Taste' fast food restaurants by relying on cheap and popular prices."

Li Yujing said to Lin Yuan: "We all know this, just talk about your creativity."

Lin Yuan said with a smile: "I used it as a foreshadowing. With these previous conditions, my idea will work."

"My idea is this, let's Taste' company take the initiative to contact a charity organization, and then jointly release the news with this charity organization, 'Taste' company is willing to cooperate with 'Good Taste' company to open a charity fast food together shop, the name is called 'Good Taste' fast food restaurant."

"The decoration of this charity fast food restaurant combines the styles of the two, the product packaging, the styles of the two, the uniforms, and the styles of the two."

"This 'Good Taste' restaurant, all the profits from sales are donated to charity to support charitable causes."

Lin Yuan took a sip of the soup, and then said: "Then the 'Taste' company continued with the second part, and at the same time issued an announcement that it decided to join forces with the 'Good Taste' company. The two companies will continue to support charity. For every 100 yuan sold, Just donate five bucks to charity."

"And the most important thing is, let's discuss this matter with charities first, and keep 'Good Taste' company from knowing about it first, and then contact the media with charities to interview, report and disseminate the news. go out."

"Let everyone know that 'Taste' company invites 'Taste' company to open a 'Taste' charity restaurant together, and let everyone know that 'Taste' company offers to donate 5% of the turnover to charity. This way , The establishment of a good image of 'good taste' is equivalent to a free advertisement, and it can force the 'good taste' company to ride a tiger."

After hearing Lin Yuan's words, both Qin Nianrui and Li Yujing were amazed. Obviously, they all thought Lin Yuan's method was amazing.

Li Yujing quickly withdrew her surprised expression, then pondered for a moment, and asked Lin Yuan: "Selling 100 yuan, donating five yuan is equivalent to 5% of the sales. If the profit is calculated according to the cost, then the donated At least 8% more points, donate more than 8% points of profits to charity, is the gross profit of 'Taste' restaurants so high?"

Lin Yuan said with a smile: "I have already called the 'Taste' company to consult with their boss this morning, and he said that their gross profit points are at least 30% or more."

"The boss of 'Taste' told me that the gross profit of 'Taste' company is definitely not more than 12%. Over the years, 'Taste' company has been challenging the company 'Taste' in order to become bigger and stronger. The price is constantly being lowered, and the purpose is obvious, to completely crush the 'Taste' company to death, and use price wars to win this war."

"This 'Good Taste' company is going to defeat the 'Taste' company, so that they can monopolize the price of this fast food, and they can set as high a commission as they want."

"Do you think 'Good Taste' has a gross profit margin of 12%, do they dare to accept the cooperation request of 'Good Taste'?"

Qin Nianrui said: "It's impossible for them to take over, otherwise they will only have 5% gross profit, and this gross profit will definitely be a loss."

When it comes to work matters, Qin Nianrui is a completely different person, not at all cold as usual, but very professional and serious.

Lin Yuan clapped his hands and said, "Isn't that right? The 'Taste' company used charitable organizations to make this charitable event very popular. When the time comes, the media will follow suit and report, and it will definitely cause a lot of trouble. Coupled with the publicity of so many stores with 'taste', it will definitely let a lot of people know about it."

After Lin Yuan finished speaking, Li Yujing couldn't help clapping her hands and praised: "This idea is really wonderful! If we do this, it will not only establish a good image of a 'tasteful' company, but also play a very good role in publicity. Taste' companies simply did not dare to accept the offer, and then achieved the purpose of counterattacking 'Good Taste' companies, which caused a very large negative impact on the corporate image of 'Good Taste' companies."

"This is called subjugating without fighting!" Qin Nianrui said with sincere admiration.

Li Yujing gave Lin Yuan a thumbs-up and said, "Lin Yuan, your method is so ingenious that you can pull a thousand catties in four or two. It is amazing and admirable!"

She admired Lin Yuan from the bottom of her heart, and because she was so excited, she had already forgotten the bet with Lin Yuan just now.

Qin Nianrui also gave a thumbs up and said, "I like you!"

Even though Li Yujing and Qin Nianrui knew that Lin Yuan was very smart, when they heard Lin Yuan's idea, they were still amazed by him. This kind of idea is really worth a thousand gold. A talent like Lin Yuan is absolutely priceless. begging.