Meet the Brand Officer

Lin Xiyou continued to smooth things over, "For procrastination, this teacher's image packaging and course introduction really hit the hearts of the target group at once. His way of guiding orders is worth learning."

"However, Luo Bing's suggestion also makes sense. We choose a product tree brand this time. In order to gain the support of as many people as possible, it is best to choose products that everyone needs."

Fan Zhen's slightly stiff face eased a lot, and Luo Bing also nodded in agreement.

"Then what are the things that everyone present will use?" Duan Teng asked, and then said to himself: "Eating, drinking and drinking are the most basic physiological needs of everyone. There are so many things, but how to stimulate them to buy on the spot?" desire"

"Fear appeal." Luo Bing said lightly.

Lin Xiyou had a flash of inspiration and agreed: "Yes! The time management class that Fan Zhen mentioned just now, the teacher hit the procrastinator's panic about the passage of time."

"Then what is it that scares everyone?" Fan Zhen asked while thinking.

"Fear." Song Ziyuan's panicked and anxious face in last night's video flashed through Lin Xiyou's mind.
"Health checkup?" She blurted out, and quickly found out the notes she had compiled yesterday, and handed them to everyone.

"This is a small part of the survey I did last night. Everyone agrees that health is important, but they often ignore, don't care, are reluctant or even resist physical examinations."

Duan Teng objected: "Medical examination is optional, the price is so high, and it is not a necessity, and everyone is resistant to this thing, so how can people be eager to place an order? It's better to sell a cup of coffee to order quickly. .”

Fan Zhen was persuaded, and looked at Lin Xiyou hesitantly, "What he said makes sense, and it seems that it's a bit difficult."

"It's difficult, and it's more valuable when it's done well." Lin Xiyou became more and more determined, "Physical health is a necessary prerequisite for doing everything, but it is a great inequality in itself to be ignored in the corner. If we can accurately It hits everyone's panic about illness and arouses their attention to health, isn't it just satisfying the appeal of fear?"

Luo Bing, who had pondered for a long time, briefly mentioned: "Buying a cup of coffee is a casual thing, but the annual medical examination requires careful consideration. The cost of coffee for a year far exceeds the medical examination fee."

The nonsensical sentence made the three of them stunned for a moment, and they all looked at her, waiting for the next sentence.

"No more." She finished lightly.

"..."

After thinking about it, Lin Xiyou came to understand, and tried to explain: "Careful consideration shows that this matter is very important, and important things are more likely to arouse inner fear. As for the problem of high medical examination prices, it is actually cheaper than buying coffee. It is cheap and can reduce the psychological and economic burden."

"I understand. Right?" She looked to Luo Bing for confirmation.

"Ah."

"So you agree?"

"En." Luo Bing responded lightly.

"Okay, now it's two to two, let's..." Before she finished speaking, Fan Zhen said, "It's three to one now!"

"..." Lin Xiyou didn't know whether to laugh or cry, and looked at Duan Teng.

"The minority obeys the majority, let's say four to zero." He stopped struggling.

The team theme was settled so happily.

Lin Xiyou contributed the case of the personal topic that she had drawn. After discussion, everyone decided to build the brand based on the actual basic information of the medical examination center in the case.

Weikang Physical Examination Center is jointly organized by a number of top [-] companies in the country. It has a spacious and clean environment, a professional medical team, advanced equipment, and considerate and considerate services.
However, in recent years, the business has been tepid. Although it has also launched online channels to sell medical examination packages, the effect is not good.

Because most customers who place an order only choose the cheapest experience package, which corresponds to the most routine basic inspections.No one cares about those practical inspection items and more cost-effective packages.

The feedback effect of physical examination is also greatly reduced, which makes everyone firmer the stereotype that physical examination is useless.

After they sorted out the basic information, Lin Xiyou proposed a division of labor, and asked everyone to confirm the tasks they wanted to complete, and formulated a complete schedule.

Lin Xiyou took a picture of the schedule and sent it to the group, "Then we will proceed strictly according to the schedule? I will organize the schedule and task schedule into a clear electronic version and upload it later. Tomorrow and the day after tomorrow are just weekends, so there is What's the problem, we will contact in real time in the group, and we will have a meeting next Monday to summarize the progress, is that okay?"

"Okay!" Fan Zhen responded enthusiastically, "Xiyou, you are so self-disciplined, I think you can cure my procrastination!"

"Luo Bing is very self-disciplined, let's supervise each other together." Lin Xiyou responded with a smile.

"No time." Luo Bing's tone was light, but his expression was not as indifferent as usual.

Fan Zhen was also familiar with her character, so she didn't care, and wailed on the spot: "I feel sorry for my paid lessons for nothing! Why didn't I meet you sooner?"

"My God, three women in one play, how could I be assigned to this group." Duan Teng dug his ears.

They were chatting and laughing, and after getting to know each other well, everyone was not so difficult to get along with, and the atmosphere of the team became much more harmonious.

After the meeting, everyone went back to their offices and devoted themselves to the work of collecting data, researching and analyzing, and finding problems.

After a busy day, when Lin Xiyou walked out of the office exhausted, she suddenly remembered that she wanted to order a physical examination package for her mother today!
When she got in the car, she started to turn on her mobile phone to find out what was in the medical examination package at her hometown hospital, but she couldn't find what she wanted.

It's either that the package doesn't include specific items to check, or there are a few extra items in the package that don't need to be checked.

She made a special phone call to ask if she could replace several items of almost equivalent value.The other party's attitude was very tough, and he refused in one sentence: the package cannot be changed, or additional items must be added.

After thinking about this service attitude, the medical resources in my hometown are insufficient, and the No. [-] Hospital in the county and city is the only one, the result of monopoly.
Instead, Hai City is rich in medical resources, public and private hospitals are advancing hand in hand, and competition is fierce. All hospitals want to update equipment, improve services, and improve standards to attract and retain more consumers.

Therefore, Lin Xiyou decided to visit several physical examination centers in Haishi tomorrow, firstly to do research and reference for the team assessment items, and secondly to learn about the market and detailed physical examination items.

If possible, she would like to take her mother to Haishi for a visit and have a medical examination along the way.

Early the next morning, Lin Xiyou formulated a strategy for today based on the information collected last night, and went straight to the largest physical examination center in Haishi.

As soon as she went downstairs, she received a call from Song Ziyuan, asking her what her plans were for the weekend.

"A day trip to Haishi." She thought of his fear that night, and deliberately kept it a secret.

"I also need to go!"

Song Ziyuan rushed over excitedly, and when he looked up and saw the four characters of Medical Examination Center, his whole body was stiff and he couldn't move his legs.