Meet the Brand Officer

After this warning of killing chickens and monkeys, the gossip in the company suddenly became quieter.

Lin Xiyou returned to the third department as she wished, and resumed her normal work, like a tireless little spinning top, spinning happily every day.

She put all her energy on the matter of "must stay", busy with work during the day, supplementing professional knowledge, dabbling in information from all walks of life, and sorting out plans in case of emergencies at night.

In the dark and busy, she finally ushered in the final assessment.

All the interns were summoned in the big conference room. After Du Ting gave an inspiring speech, she asked the personnel specialist to bring a lottery box and put it on the podium.

"Every piece of paper in the box has a different product written on it. You will draw at random. Each person can only draw once and cannot be replaced."

After Du Ting's voice fell, the personnel officer maintained order and asked all the interns to come to the stage to draw and register one by one according to the current comprehensive ranking.

The people who returned to their seats after taking out the notes whispered to each other and compared the products they got.

Some people got home appliances such as water purifiers, cold brew juicers, and dishwashers; some got cosmetics such as face powder, concealer, and lipstick; Services, virtual software, such as fitness annual cards, housekeeping APP
There are all kinds of products, some people are happy and some are worried.

Lin Xiyou looked at the product on the note in her hand, her heart skipped a beat, and she lost her mind for a moment.
After everyone finished drawing, Du Ting said again: "The product each of you has is the subject of the final assessment."

"The case introduction of each product will be sent to everyone later based on the registration status."

"You have to write a copy that is impressive enough based on the basic situation of your product. This is the first level of assessment, which is scored on an individual basis."

"The second level of assessment is a team battle. You turn over the paper in your hand, and the number written on the back is your group number. A group of four cannot be replaced. You need to work together to build a good brand. There are no restrictions on products, including but not It is limited to the selected topics, and the details will be negotiated by your team."

"The final assessment of the team will be based on the PPT report plan and on-site bidding results. The report will be scored by professional judges, and the initiative of the product bidding link will be in the hands of everyone here."

As soon as the voice fell, discussions started in the conference room. Everyone's eyes were full of doubts, and people kept raising their hands to ask questions.

After Du Ting answered one by one, she concluded: "Finally, please note that the cumulative results of the first three assessments accounted for 40%, and the results of the last assessment directly accounted for 60%. I hope everyone will prepare well and look forward to your exciting Performance."

After the meeting, everyone immediately got up to match their teammates.

Holding the number three in her hand, Lin Xiyou successfully teamed up with Fan Zhen, Luo Bing, and Duan Teng.

She thought that they were all people who had contacted more or less, so it shouldn't be too difficult to cooperate.

Facts have proved that she was naive, the team formed halfway, the tacit cooperation degree is zero, not to mention, they still insist on their own opinions, and no one will let anyone else.Just the product theme, after a long time, I couldn't decide.

The seemingly aloof Luo Bing is just as indifferent as when she was in contact with the brand press conference. She doesn't talk much, but she is very assertive, self-centered, and doesn't listen to other people's suggestions.

Fan Zhen was just the opposite. She talked intensively and chatted non-stop, but when it came time to make a decision, she was like a weed swaying in the wind. She had no idea in her mind and made everyone even more hesitant.

Needless to say, Duan Teng, on the surface he could just laugh and laugh, but he was somewhat dissatisfied with her in his heart, and he objected a few times from time to time, but when he asked for the reason, he said no.

Lin Xiyou suddenly felt that one head was two big, and there was no way to continue this stalemate.

"We have formed a team, so we must work together to build a good brand and show good results. This determines whether we will stay or not. I believe everyone wants to stay."

She glanced at them calmly, and seeing their expressions moved, she continued: "The assessment time is tight, and we only have one week. Only by confirming the product as soon as possible can we spend more time and energy on how to build a good brand. Right?"

Fan Zhen nodded cooperatively, while the other two remained silent.

"Why don't we all go back tonight and think about which product to choose and why? We'll have a meeting tomorrow morning to discuss it. What do you think?" Lin Xiyou asked in a deliberative tone.

"There are tens of thousands of products in the world, so how do you choose at once?" Duan Teng said.

"Then each of us first thinks about one or two products and the reasons for choosing them, whether they are familiar to us or interested in them. We will have a meeting tomorrow morning to discuss and select from these areas, and it is best to determine the team theme tomorrow night." Lin Xiyou made a suggestion.

"Okay, it looks like we're going to be driving late again tonight." Fan Zhen raised her thick black-rimmed glasses habitually.

"En." Luo Bing responded lightly.

"It's just one night, and the time is too short. Isn't it too careless to choose a product like this?" Duan Teng sang the opposite tune.

"Each of us has a personal assessment copy to write, and we must also take care of the team assessment at the same time." Lin Xiyou's tone was a bit tougher, and she said decisively: "Time is limited, and the scores are prioritized. No matter what product we choose, our focus is How to build a good brand."

Duan Teng had nothing to say, and Lin Xiyou took it as his acquiescence, "Then let's make a decision first, why don't we create a group, so that we can communicate in a timely manner."

They added friends to each other, established groups, and then went back separately.

Lin Xiyou left the company with a tired body and mind, her thoughts were in a mess and she couldn't figure out a clear main line.

The personal product she drew was a medical examination package, and she was thinking about how to write it so that it could hit people's hearts at a glance.

But the worst thing is, the more you care about it, the more blank you become, your mind will become a mess, the spring of inspiration will be blocked, and it will dry up.
Under the double pressure, she was upset and homesick, so she subconsciously dialed her mother's phone, just after a beep, she checked the time, it was eleven o'clock, and hung up immediately.

In less than a minute, my mother called back.

"Xiaoyou, you still haven't slept so late."

The gentle and loving voice, dyed with the murmur of waking up in the middle of the night, passed through the radio waves, instantly calming her restless heart.

"Mom, did I wake you up?"

"No, just lying on the sofa watching TV, I accidentally fell asleep. What's the matter with you, do you have something on your mind?"

She had a sore nose and a warm heart, and said with a smile, "No, I just miss you a little bit. I've been too busy with work recently, so I haven't had a good talk with you for a long time."

"That's good. Silly boy, why don't mom go to Haishi to see you this weekend."

She felt guilty, "Mom, I happen to have a big internship assessment this week, maybe."

"Then get busy with your work first, but you should also pay attention to rest. Tell me when you are free next time, I will prepare some delicious food and go to see you." The understanding mother said softly, her voice It seemed a little hoarse, with a strong nasal voice.

"Mom, are you lying on the sofa and catching a cold? Take care of yourself. If I pass the internship next week, I'll go home and see you!"

"Okay, my daughter will definitely be able to do it. The old problem is not in the way."

Lin Xiyou suddenly thought that her mother was getting older, and couldn't help feeling uncomfortable, she said with concern: "Mom, why don't you go for a physical examination these days, you always catch colds every season, and your throat, thyroid, gallbladder The stones need to be carefully checked..."

"No need, no need. Physical examination is so expensive, as it is said in the skit, there is no need to treat minor illnesses, and there is no cure for serious illnesses." Mom teased humorously.

"..." Lin Xiyou couldn't laugh or cry, and chatted with her mother for a long time, and in the process of repeatedly persuading her, many thoughts suddenly flashed in her mind