Meet the Brand Officer

Lin Xiyou and Zhuo Yue looked at each other in dismay, like students preparing for an exam who suddenly encountered a super-class knowledge point.

You can't answer sloppyly, and you can't flatter indiscriminately, otherwise you will not only lose the goodwill you have accumulated so hard, but you may also lose the chance to win back customers.

After deliberating over and over again, Lin Xiyou told the truth: "Mr. Liu, I'm really sorry, we can't answer at the moment, if you say it casually, it will be irresponsible to Quanqiang."

Zhuo Yue also sincerely responded: "Yes. This requires a professional team to conduct a comprehensive diagnosis and research on your company, and then gradually dig out the unique shining points according to the actual situation of Quanqiang, and then come up with practical solutions to help Quanqiang. Do brand building."

"It's quite rigorous." Liu Shuangquan rarely showed a smile, "Leave aside those concerns, and you all speak from a personal point of view and intuition."

Seeing that she couldn't evade it, Lin Xiyou had no choice but to bite the bullet and say: "Mr. Liu, I remember you mentioned last time that lithium battery protection technology is a unique advantage of Quanqiang?"

"That's right." Liu Shuangquan nodded, and his tone was quite proud: "We still have the core technology of the motor, and we have applied for a patent. This has a great impact on the quality of the product, and it is also the key to the quality of Quanqiang."

"Then I think this professional technology can be used as a shining point? Highlight the technical advantages and professionalism of the product. But..." Lin Xiyou spoke out with a little confidence.

She raised her eyes and saw that Liu Shuangquan didn't mean to interrupt, so she spoke fluently: "However, I feel that patents and technology, although they sound very advanced, seem a bit far away to ordinary consumers, and they cannot be quickly understood. Hit their needs. For example, consumers who have little knowledge like me generally consider whether it is easy to use, durable, and convenient, rather than how complicated the structure is inside and how difficult the technology is.”

While talking, Lin Xiyou was sorting out her thoughts. Suddenly, she had a flash of inspiration and said happily: "Then we can put these technical advantages in another way, so that consumers can have intuitive feelings, such as long service life and sufficient battery life, or more straightforwardly. , free warranty for three to five years, or even lifetime warranty and other commitments, highlight the confidence in product quality, and also give consumers peace of mind, no worries when buying."

When she got excited, she accidentally said too much, and smiled embarrassingly, "Mr. Liu, these are all my immature opinions, so I don't count them."

Liu Shuangquan suddenly smiled, "No, that's a good point. Extending the warranty period is a good idea, but the lifetime is too idealistic, and the long-term wear and tear will be high."

Lin Xiyou smiled embarrassedly, "Thank you Mr. Liu for correcting me."

"It doesn't matter." Liu Shuangquan shifted his gaze to Zhuo Yue again, "What about you?"

Zhuo Yue, who was inspired by Zhengda, also talked eloquently: "Mr. Liu, you mentioned a keyword before, which is professional-grade electric tools. Combining the patents and technical advantages mentioned just now, I personally think that Quanqiang can also become a professional leader. Develop in the right direction, take the high-end route, and increase the added value of the brand.”

"It just happens to break the situation that the high-end market has been occupied by European and American imported brands."

After the words fell for a long time, Liu Shuangquan didn't speak, he seemed to be in deep thought, but also seemed to be wandering, with wet tears still faintly shining in his eyes.
Zhuo Yue looked at Lin Xiyou apprehensively, did he accidentally touch the tenderness and weakness of the tough man?
Lin Xiyou was also thinking about it. Before and after the connection, a new idea popped up in her mind. Before she could speak, she heard Liu Shuangquan speak out.

"All the strong brand building is left to you."

Lin Xiyou's heart sank, she almost burst into tears, and blurted out: "Great! Our jobs can be regarded as saved, thank you Mr. Liu!"

"It seems that I almost became the sinner who smashed your jobs." Liu Shuangquan laughed heartily.

"Nope." Lin Xiyou waved her hands again and again, taking the opportunity to say, "Then Mr. Liu, after we go back to report, the company will arrange colleagues from other professions to come and connect, thank you for your trust."

"Are you not in charge?" Liu Shuangquan asked in surprise.

Lin Xiyou was afraid that he would go back on his word, so he changed his words repeatedly: "It depends on the company's arrangement, and we will apply to participate!"

"Okay, you have worked hard these few days, let's go and treat you to dinner."

After finding the right temperament, Liu Shuangquan, who is really temperamental, is easy to get along with. He is so enthusiastic that they can't stand it.
After all, they shirked the banquet and rushed back to the company to sort out the report, carrying a heavy gift of electric tools and home packs, and sent it to the mailbox of their superior, Chen Feng, that night.

……

The next morning, as soon as Lin Xiyou stepped into the office area of ​​the first business department, Chen Feng praised her fiercely.

Praising them as young, promising, outstanding and capable, and claiming to firmly believe in their abilities, they really lived up to expectations.In the end, he also boasted that he had a high vision and was accurate in seeing people.
In the baptism of Chen Feng's spittle, Lin Xiyou could only smile professionally, nodded while listening, and expressed his gratitude to the leader for his trust, thanks to the leader for giving him the opportunity.

She cast a begging look at Zhuo Yue at the work station: good work partner, let's spread the flames of war.

Zhuo Yue sighed slightly and shook his head, helpless, I have just been baptized.

Tired of listening, Lin Xiyou took the initiative to ask: "Mr. Chen, do I have any work plans for the future?"

"You have worked hard for a long time, so take it easy in the morning and simply look at the information. You will be notified of the next stage of work arrangements."

After Chen Feng took care of his subordinates thoughtfully, he left with a red face and a beer belly.

He went straight to Jin Xin's office, and reported how he led his subordinates to overcome all difficulties and tried his best to retain customers of Quanqiang brand.

"Mr. Chen, thank you for your hard work." Sitting behind the desk, Jin Xin spoke peacefully.

Frightened, Chen Feng waved his hands again and again, "Mr. Jin, please don't call me that, just call me Xiao Chen."

Jin Xin smiled gently, "Then Quanqiang's case, you guys should continue to follow up."

"Okay, okay. Don't worry, we will definitely do our best." Chen Feng promised.

"Well, how do you arrange your personnel?" Jin Xin asked casually.

Chen Feng was taken aback, Jin Xin never asked about the specific arrangements before
Although he had doubts, he still truthfully reported the names of several senior consultants in the first part, and explained the reason by the way: "Mr. case."

"Well. Let's add those two interns." After Jin Xin finished speaking, he lowered his head and continued to work.

Chen Feng was stunned for a few seconds, then left the office after responding, and went straight to the office of the director of human resources department to find Shi Min.

"Boss Shi, it's a good thing you mentioned me last time. It seems that Lin Xiyou really has a backer." Chen Feng lowered his voice.

"How about it, after you observe it, do you also think that she belongs to Mr. Jin?" Shi Wen asked cautiously.

"I reckon, it's probably close to ten." Chen Feng squinted his naked eyes, and counted the clues he thought, "They almost lost the customer, and President Jin didn't hold them accountable. Give them a chance to recover, and now the customer has retained it. He also had two interns directly involved in the…”

"During the re-examination before, when I saw Lin Xiyou's academic qualifications, I was shocked on the spot. It was the first time that Mr. Jin participated in a joint interview. I was afraid that I would be ridiculed by your business department again. When I was about to persuade you to quit quickly, I didn't expect Mr. Jin Ask a question!" Shi Min also recalled the details.

"Yes, there is also the ranking of the first internship assessment."

The more the two of them thought about it, the more uncomfortable they became, and they secretly speculated about the intricate relationship between them.