Meet the Brand Officer

Song Ziyuan finally couldn't help but make a move.

He first wanted to find someone to go to Hongshi Construction to find out some problems in the operation and construction process. The backhand was an anonymous report, so that relevant departments could publicly intervene in the investigation.

Then find someone to say hello, take care of them, and check the problems that need to be rectified during the development of the company.

After rectifying, Li Miao was so busy that his whole body was exhausted, so he wouldn't focus all his attention on Lin Xiyou to play tricks.

On the other side, he assigned the two bodyguards that Hao Li left to him to Lin Xiyou, who worked in two shifts day and night, to protect her safety and not let Li Miao take advantage of it.

Lin Xiyou shied away and said no at first, but he restrained her by saying "Then I will be by your side 24 hours a day".

For two weeks in a row, everything went smoothly as usual.

Song Ziyuan was convalescing in the ward, but he had planned well and arranged both public and private affairs properly.He is young and has a good foundation, and his body recovers quickly. As long as he does not exercise strenuously, his daily life is basically fine.

Lin Xiyou's surroundings were also calm, and there were no more accidents. She was busy with projects every day, and often went back and forth between Foggy Valley and the hospital.

The research and investigation of the Foggy Valley project has been successfully completed, and most of the preliminary ideas have been formed. During the period, they held dozens of meetings, large and small. There were intense ideas collisions among all parties, and more and more possible brand solutions were discussed. .

At first glance, several plans have their own advantages and are quite good, but no one can guarantee that the effect of which plan will be better after implementation.

After several discussions, a partial consensus was reached from the expansion plan to the streamlining plan, and finally got stuck on the main tone service experience of the resort.

The two people who have the biggest disagreement are Bai Rui and Lin Xiyou, the master-student combination who have always been in the same line and have a perfect understanding.

The two of them also have their own opinion followers, forming two factions with different opinions.

If Party B cannot make an internal decision, Party A will be given the right to choose.

So, they invited Song Ziyuan to attend, hold a research and decision-making meeting, and finalize the final plan.

Song Ziyuan was locked up in the hospital for so long, and it was rare that he was approved to go to Wugu to attend the meeting. He immediately took a cart full of afternoon tea and drove all the way to Wugu.

He is like a beast out of the cage, he feels very kind to everyone when he sees him, and he can't wait to hug them when he sees them, but in fact, his hidden little thought is to take the opportunity to hug her who he misses day and night again.

"I'm back again—" Song Ziyuan ran towards Lin Xiyou excitedly after hugging Zhou Bei.

"Stop." She rolled her eyes and roared displeased, "The doctor said you can't exercise vigorously yet, walk slowly."

"Oh..." He slowed down honestly, and was about to move forward when she stopped him again: "Stay where you are and don't move."

Just when he was puzzled, he saw that she had already stepped towards him. Song Ziyuan froze for a moment, his heart and eyes were full of pink bubbles.

All along, he has been running towards her one-way, but now, she will slowly walk towards him step by step
She will come running happily, jump up on the spot excitedly, and jump hard into his arms, and he will catch it firmly, and start the magic of love to circle around
Just when Song Ziyuan was dreaming, Lin Xiyou had already walked several meters past him, and when she turned her head, she saw that he was still standing still and giggling.

"Hey, why are you in a daze, are you practicing Dapeng spreading its wings?"

"Ah?" Song Ziyuan came back to his senses for a moment, and was embarrassed to find that his arms were still hanging in the air. Damn, he missed the best time to hug.

He took it back angrily, "No, it's time to stretch your muscles."

Lin Xiyou smiled secretly, pointed to the right side, and explained: "The conference room is here, so you can save a few steps."

"Well, it makes sense." Song Ziyuan helped his forehead helplessly, and she was indeed a straight-line girl of the practical school.

But when he thought that she was caring about him in disguise, he felt happy again.

"Mr. Song, the meeting is over!" Lin Xiyou stood at the door of the conference room and shouted again before calling back Song Ziyuan's three souls and seven souls.

As soon as everyone arrived, the seminar officially started.

This was Song Ziyuan's first appearance at the meeting after he was injured. After exchanging a few pleasantries, he asked Wei Ba to bring a sumptuous afternoon tea to reward everyone after expressing his cordial greetings and thanking both teams for their hard work.

"While the content of our meeting today is serious, the atmosphere of the meeting can be lively."

"There is only one requirement for my meeting. Be serious in attitude and don't have to be rigid in form."

"Don't be polite, everyone, just enjoy it casually and speak freely. Only in a relaxed and comfortable environment can you inspire more inspiration, right?"

Everyone smiled and expressed their thanks, took the afternoon tea one after another, and entered the meeting process easily while eating.

Song Ziyuan had learned about the general direction of their brand plan from Wei Ba's report in advance, and this was also the direction he recognized.

The Foggy Valley project focuses on high-end environmental protection, focusing on the theme of ecological and environmental protection in Foggy Valley, using environmentally friendly and degradable building materials to create a zero-pollution, pure natural, and new experience one-stop resort.

They positioned the target customer group on middle-class and above families, so as to control reasonable passenger flow and reduce the carrying load of the foggy valley environment.

At the same time, the "environmental fun quiz" is used as an assessment, on the one hand to test the quality of tourists who come for vacation, on the other hand, the "test entry threshold" is packaged as one of the highlights of the publicity, echoing the theme of ecological protection.

Passengers who pass the test can not only get the honorary medal of "Ecological Guardian", but also enjoy multiple preferential benefits during their stay at the Foggy Valley Resort, and receive a gift package for environmental protection.

The more variety, high threshold, and difficult entry, the easier it is to arouse the freshness and curiosity of tourists.

Over time, the initial impression of "the foggy valley is difficult to enter, the experience is super valuable, and you have to go at least once in your life" and the experience of "once you enter the foggy valley, you will forget to return in three days" will slowly evolve in the minds of many consumers, and gradually establish The brand concept of the high-luxury Fog Valley one-stop resort.

Song Ziyuan briefly sorted out and restated the parts that have reached consensus so far, "Is there any deviation in my understanding? If so, everyone is welcome to add it now so that we can continue the next discussion."

"Mr. Song, you are not around during this time, so your understanding is accurate." Wang Yan boasted with a smile.

"No, it's locked up in the hospital to do hard work." Song Ziyuan revealed it with a smile, and seeing that the rest of the people had no objection, he asked further: "The point of difference between you now is how to make the brand experience get super value evaluation?"

"In the final analysis, it lies in the setting of supporting facilities, corresponding services, and activities within the Wugu project, which is also largely related to the main style and brand image positioning of Wugu."

"Now one of you pursues comfort and leisure, and the other recommends fresh fun. Both solutions are feasible."

"However, I would like to find out on the spot, which of you here support the comfortable and leisurely school, please raise your hand."