Meet the Brand Officer

Lin Xiyou's heart couldn't help trembling, his voice was calm and indifferent, and there was a dull sharpness hidden in the low tone, which made her heart ache.

"What's Consultant Lin's opinion on the brand positioning of Foggy Valley?" After all, he couldn't bear to embarrass her, so he repeated it.

Lin Xiyou collected her thoughts, showed a professional working attitude, and answered seriously: "My suggestion is to take the high-end personalized route."

"Reason." He said succinctly.

Lin Xiyou was not afraid in the slightest, and had already made sufficient preparations.

She quickly cleared her mind and answered fluently: "Theoretically, in the stage of hotel development, from single function to multiple innovations, from low-end to high-end, from standardization to individualization, are all changing trends."

"Especially in the era of personalization, the competition in the hotel market is fierce, and the source market is also being subdivided. Various hotels have emerged to meet different needs, such as tourism, recuperation and vacation, and business conferences. Hotels such as leisure hotels are becoming more and more popular.”

"En." Song Ziyuan nodded slightly, "Then?"

"In practice, returning to Foggy Valley itself, excessive commercialization will not only destroy the natural environment, but also make the scenic spots dull and become a very ordinary template scenic spot."

"The same human-made traces cover up the beauty of the original ecology, and it is difficult to arouse the interest of tourists. Then we might as well keep the original ecological style, and aim at this point, zoom in to the extreme, and become a foggy valley. The highlight of the resort."

"This can not only protect the ecological environment, but also maintain the uniqueness of Foggy Valley."

"How do you think it should be magnified?" Song Ziyuan asked again, and while chasing after every step, a gleam of relief flashed in his eyes. Their tacit understanding is still there.

"Before zooming in, we have to zoom out first." Lin Xiyou didn't hesitate, and put forward her personal opinion.

"Appreciate further details."

"Narrow down the target customer group and control the open traffic to the smallest reasonable range."

"Appointments are required, traffic is strictly controlled, so how can we guarantee our revenue and profit?" Song Ziyuan vaguely understood what she meant, but still asked.

"The unit price multiplied by the quantity is equal to the total amount. Then we will increase the unit price of customers and reduce the number of tourists. While keeping the total revenue unchanged, we will greatly reduce the pressure of environmental damage caused by large numbers of people, difficult management and heavy load."

"Increasing the entry threshold and providing adequate value-for-money services and experiences will naturally automatically screen out some low-quality passengers, which can also reduce the risk of ecological environment damage to a certain extent."

Lin Xiyou answered one by one calmly. When Song Ziyuan asked again "how to embody the value-added service", she had a preliminary idea in mind, but she could not suggest it rashly without the verification of actual research.

"Mr. Song, if I just answer you behind closed doors, what's the point of the whole team coming in for investigation and investigation?" She responded bluntly.

Song Ziyuan choked, and knew that he was asking too much, who made him want to talk to her more.

Such back and forth, smooth communication without any grievances has become his extravagant wish.

Lin Xiyou saw that his face froze, as if he was wandering, and couldn't bear it, so she also gave him a step.

"My initial idea is that since we want to create high-end and personalized boutiques, we should provide the best service to the extreme, create the best living and vacation conditions, create the most unique scenery and original appearance, and experience the most unique look and feel of foggy valley. "

"Only in this way can Foggy Valley become the most unique No.1 and become a memory point in the hearts of countless people."

"As for how to fill up the service content and create a good holiday environment, we all need to work together to conduct in-depth research, discussion, analysis, and then come up with a final plan."

"President Song, what do you think?"

Song Ziyuan came back to his senses, complimented a few words politely, and then moved the topic to other places, allowing everyone to express their own suggestions.

A meeting lasted for nearly three hours. They finally finalized the preliminary investigation and research plan. Everyone received their own tasks, performed their duties, conducted in-depth investigations, recorded the actual situation, and then came back to continue the meeting to discuss.

Before the group investigation, Wei Ba made a suggestion. This time, the division of labor and team formation will consist of one person from each, and the two will form a team.

One is because the two teams have specializations in technology, and the cooperation and complementarity are more efficient. The other is to increase the tacit understanding and cooperation between the Fengrui team and the consulting team, so as to facilitate the smooth progress of future project work.

As for three hehe
Wei Ba gave full play to his role as a senior special assistant, took the power in his hand, and began to use public affairs for personal gain.

He directly took the list of members, and began to draw lines to match the two as if they were doing Lianlian.

At the end of the assignment, alas, what a coincidence, only Lin Xiyou and Song Ziyuan had no teammates left.

"Then we can only form a team with Consultant Lin and our Chief Song." He muttered, announcing the final team list.

Anyone with a discerning eye could see what his intention was, but no one pointed it out. They all pretended to be stupid, led the task and left the meeting room as if fleeing, and threw themselves into work one after another.

Wei Ba resisted the pressure from the eyes of both sides, and smiled bravely and said: "Then the distribution list is like this, I will go to work first, you guys. Come on."

Before the words fell, he had already fled away in a hurry.

In the empty conference room, there were only the two of them left.

The embarrassment of silence permeated the air. Lin Xiyou collected her thoughts and spoke first: "Mr. Song, if you are not feeling well, you can take a good rest first. I will do the research on my own first, and I will send you a report after it is compiled."

"Which eye of yours is uncomfortable seeing me?" Song Ziyuan felt inexplicably panicked, what really made him uncomfortable was his broken heart.
"So, are you caring about me?" He scolded himself in his heart for being cheap, why he couldn't help asking, but he looked forward to her answer.

Lin Xiyou choked, and silently replied "Yes, two" in her heart, and began to duplicity again.

"You are the leader and pillar of the project. If you are tired, it will affect the progress. I am also thinking about the project. After all, only when everything goes well can our team complete the work as soon as possible."

Song Ziyuan felt aggrieved, then he knew he shouldn't ask, and he was making fun of himself and humiliating himself
"Consultant Lin is really thoughtful and considerate of the overall situation." He gritted his teeth in reply.

"Well, it should be."

She is still really mad!

"Let's go!" Song Ziyuan was so angry that he lifted his legs and walked out.

"Where are you going?" Lin Xiyou took the information and followed slowly.

"Research, so as not to hold you back."

"..."

They don't know that in the endless abyss, there is a hand of darkness that is quietly extending