Meet the Brand Officer

After intensive preparations, the short video operation of Zhongzhi brand on the whole platform is advancing in an orderly manner, gradually building a new media traffic matrix belonging to Zhongzhi.

Under the careful foreshadowing in the early stage, according to Lin Xiyou's planning plan, the Zhongzhi brand went to battle on all major new media platforms, through offline interactive experience, online promotion, evaluation and promotion of products, soft publicity of IP micro-dramas, and incentives for word-of-mouth Communication and other methods, all-round linkage to build the brand image of Zhongzhi, quietly sneaked into the minds of consumers in a silent way.

The sales growth in the first month was not obvious, but the popularity of the Zhongzhi brand remained high, and its reputation among consumers has also steadily improved.

Mei Xingning was overjoyed, and carried out step by step according to the established plan, looking forward to the accumulated strength.

Xiao Jianhua was worried about his performance, but out of his trust in Lin Xiyou, he didn't yell to stop the plan. He just called Lin Xiyou from time to time, chatted a few things about family matters, and then made some indirect remarks. When will it explode?

Lin Xiyou has been in close contact with them recently, and has become acquainted with them a lot. She has gradually changed from a strange customer to a trusted friend, and even the way of communication has become more casual.

"Brother Hua, I can't eat hot tofu in a hurry. Word-of-mouth is worth more than short-term sales. Let's wait for another half a month."

"Xiao Lin, it's not that you, Brother Hua, are in a hurry. It's that the performance indicators are hanging over my head. I can't sleep or eat well."

"Xiyou, don't listen to him, just proceed with the original plan. Old Xiao, he eats his fill and sleeps soundly, and the bonus for the first half of the year has to be packed in sacks." Mei Xingning interrupted abruptly.

"Old Mei, don't talk nonsense, if I can't fill the sack, will you fill the gap?"

"You are so beautiful. I can't even fill my own pocket."

There was another bickering sound from the other end of the phone, and Lin Xiyou smiled and answered a few times. Just as she hung up the phone, she received another call from Zhong Yun, asking her to meet at Zhilihai City store.

During this period of time, under her leading introduction, Zhong Yun and Jiang Hui also maintained close contact. The two mature women who are dedicated to developing their careers hit it off, sharing fresh information about the beauty industry, and communicating with each other about their experience in business management.

Jiang Hui, as the person in charge of Zhilihai City store, manages the store in an orderly manner and becomes an excellent model store for franchising.

Under Song Ziyuan's strong recommendation, she successfully became the person in charge of the East China region of the Zhili Project National Franchise Management Committee after layers of interviews and selections.

As the founder of the Yuping skin care brand, Zhong Yun is currently leading the team to go all out to promote the transformation of the Yuping brand. On the basis of adhering to the principle of parity and practicality, she has made innovations and upgrades and issued a complete and promising business plan.

The Yuping brand has successfully won the A-round investment of Fengrui Investment Company, and sincerely hired Lin Xiyou as the brand consultant of Yuping.

When Lin Xiyou arrived at the door of Zhilihai City Store, Song Ziyuan also happened to arrive.

"Why are you here?" She greeted with a smile, her eyes overflowing with surprise.

"Just to give you a surprise." He was happy in his heart, but there was a little resentment in his eyes, "I don't have any business, so I really can't see Lin Da's consultant."

"Don't come here." Lin Xiyou smiled secretly, and countered: "Master Song looks so dusty, he has just rushed back from the airport at first glance, and he may not be able to see who."

"Every time I come back from a business trip, you seem to be on the way to go on a business trip, don't you?" She added, with the sourness and joy of reunion after a long absence rippling in her heart, and it seemed that she still missed a little bit.

Song Ziyuan hid his carry-on suitcase behind his back and coughed lightly. Isn't he looking for a new project so that he can give full play to the role of "fake business for private interests" and create more opportunities to get along with each other?
"Then I'll try my best to narrow down the business trip, make it together, and glue it together, so that we can walk side by side." He raised his mouth for no reason, his eyes flashed with a halo of reverie.

"Huh?" Lin Xiyou was puzzled and was about to ask, when Jiang Hui came out to greet her.

"Are you two planning to be a golden boy and girl for our shop?"

An ulterior ridicule made Lin Xiyou blush, she said hello, walked in quickly, and went to find Zhong Yun.

Song Ziyuan followed closely, turned his head and gave Jiang Hui a thumbs up, "Sister Hui, you are really awesome!"

"Brother Yuan, it's because you are really weak."

"..."

Song Ziyuan felt bitter, who made his status far behind her career?
In the office, everyone was present. Zhong Yun, as the initiator of the meeting, went straight to the point after a brief exchange of pleasantries.

"Everyone in the industry knows that Wang Runxiu Cream originally imitated our Yuping Repair Cream, but they replaced some of the ingredients with cheap and low-quality raw materials to reduce costs, and spent money to promote it, so it became popular and became a household name. Cream represents."

"Actually, not only our Yuping brand, but several friends in my circle who make original skin care products have also been copied. As a result, the copied products sold much better than the original products, and they were squeezed so that they almost had no living space. .”

"They were anxious and angry, but there was nothing they could do. Recently, they saw that Yuping had fought a good turnaround, and they came to me to complain, saying that they had no reputation, no sales, and they were about to lose business."

"So. They want to ask me to ask." Zhong Yun looked at Song Ziyuan, a little embarrassed.

"Sister Yun, but it's okay, if I can help, I will do my best."

"They also want to integrate their own brand's main products into the skin care product promotion system of Zhili's franchise stores, so that they can use Zhili's national offline channels to promote these conscientious products."

Song Ziyuan fell silent, and Lin Xiyou was also deeply entangled.

"These are domestic skin care products that we have painstakingly researched and developed. They are really no worse than the hundreds or thousands of imported ones. This is a good opportunity for consumers to truly benefit from domestic skin care products." Zhong Yun added anxiously.

Her tone is sincere, and everyone can hear that she is really dedicated to making unremitting efforts to make domestic skin care products.

"I know that we now have a lot of conscientious domestic skin care products." Song Ziyuan said after deliberation: "It is also our original intention to establish the Zhili Project to better support and promote safe and non-irritating domestic beauty products. But..."

Lin Xiyou understood his embarrassment, and said, "Sister Yun, there are products with similar effects in Zhili's own product system."

"If you add various products of different brands one after another in the future, it will easily destroy the Zhili system, and it will not be conducive to the long-term development of each brand."

"This..." Zhong Yun kept silent, a trace of loneliness flashed in her eyes.

Such considerations and concerns are not unreasonable.only.
"I took Yuping and struggled all the way here. I am too aware of the embarrassment of those little unknown brands."

"They are not like big companies, who spend tens of millions of dollars in marketing and advertising at every turn, making their name famous, their sales soaring, and their funds getting back quickly."

"They have weak financial strength and poor ability to resist risks. They have no money for marketing and advertising. Under the economic winter, they are on the verge of extinction at any time."

Zhong Yun's words were like a huge boulder weighing on Lin Xiyou's heart.
If small brands want to develop, they are struggling everywhere.