Meet the Brand Officer

Lin Xiyou stood in front of the projection screen, listening carefully to the doubts from the audience.

"Building your own short video account is expensive, requires a lot of investment, and takes a long time to see results. There is no guarantee of the final effect. The risk is too great to be worthwhile."

"That's right, so many big brands choose to use popular anchors to carry goods, which means that there is a lot of money to be made. We follow a few popular anchors to vote, and we can't go wrong."

"Yes, a popular anchor has traffic, a fan base, and appeal and influence, which will help increase our brand awareness and ensure sales. This is a benefit that is visible to the naked eye."

"That's right, we're looking for a streamer to sell goods and promote sales, but what's the matter if you choose an amateur or a little-known anchor? Don't make a fuss when the bamboo basket is empty."

The participants of the Zhongzhi brand side expressed their opinions, but Mei Xingning said nothing, frowning slightly, as if in deep thought.

"Lao Mei, what kind of consulting company did your marketing department look for? Is it reliable?"

"The person sent here is young, okay?"

"If you mess around like this, our sales department's performance for the next quarter will have to be reported here." A middle-aged man with a beer belly choked unceremoniously, without showing any mercy.

A pair of mung bean eyes glanced at the narrator Lin Xiyou from time to time, and the eyes were full of contempt.

Before doing it differently, Lin Xiyou had already blushed and felt ashamed.

But since she joined the company for more than a year, she has also experienced a lot of ups and downs. Even if she is uneasy, she can talk and laugh without changing her face.

She didn't answer for the time being, instead she turned her eyes to Mei Xingning, as if asking for his opinion.

Mei Xingning's complexion was not good. The people he called were being ridiculed on the spot, and they were also slapping him in the face.

He eased his expression, and said with a smile: "Old Xiao, look at your nervousness, Haishi Weiguang Brand Consulting Company is one of the largest listed companies in the industry, and the consultants in it are not bad. Our consultant Lin Even more outstanding.”

"You can rest assured of her professional level. The Zhili brand and franchising projects that have caused a sensation all over the country are all made by her!"

Lin Xiyou nodded slightly, smiled calmly, and cooperated to support Mei Xingning.

"Mr. Mei has a great reputation, and I just mentioned a few ideas for finding a new way. The main reason is the joint efforts of all members of the team." She deliberately emphasized the word "finding a different way", and looked at Xiao Jianhua, the person in charge of the sales department, with a smile.

"Mr. Xiao, the homogenization of the beauty industry is serious, and the competition is fierce and the price is ruthless. Only by taking the road of differentiation can we maintain a far-leading brand advantage. Don't worry, our Weiguang team members have their own specialties, and we will go all out , build a good Zhongzhi brand.”

As soon as the words fell, Mei Xingning smiled and continued.

"That's right, Lao Xiao, you can relax. The brand building is handed over to our marketing department and Weiguang to promote it. It will definitely be no problem. You usually only care about your performance. How about taking away the model worker trophy? Give us a chance."

Xiao Jianhua's complexion froze, everyone here is smart, no one can't hear the deep meaning in the joke.

Don't stretch your hands too far, this is a matter for our marketing department, so don't get involved in your sales department, and focus on improving your performance.

Don’t just throw the blame away every time you don’t perform well, saying that the marketing department didn’t do a good job in brand promotion and marketing activities, which made you unable to sell your products.

Xiao Jianhua was not willing to be at a disadvantage, concealed his displeasure, piled up his smile and narrowed his eyes into a line, "Lao Mei, what you said is out of line, try every means to increase sales, make the Zhongzhi brand bigger and stronger, It is our common goal.”

"Marketing and sales are inseparable. We also have the responsibility and obligation to consult with our staff and make things perfect. In the end, all of us in Zhongzhi will benefit."

These words were so impeccable that Mei Xingning couldn't find a reason to drive him away.

He was in a panic, but still talked and laughed gently on his face: "Your sales department is full of talented people who love and work hard. It's the end of the month, and the sales managers of all major regions have put down the burden of performance and specially took the time to guide our marketing department's discussions across banks. Yes, I, Mei, will be very grateful for your help in making suggestions."

It's not easy for people to refuse to leave, and it's not easy to chase customers in the open, so they can only vent their anger by making positive and negative remarks.

The faces of several sales managers were reddish, with embarrassed smiles on their faces, they greeted politely, and glanced at Xiao Jianhua from time to time.

Obviously, these silent people were drawn by Xiao Jianhua to gather numbers, set up positions, and boost morale.
Lin Xiyou observed the situation silently, and understood the sharp discord between the sales department and the marketing department. They were each seeking their own interests.

The sales department only cares about the short-term sales volume at present, and all brand behaviors and marketing activities must serve to sprint the sales volume of this quarter.

The marketing department pays attention to long-term brand building, aims to build a good brand image, expand brand influence, and values ​​brand premium and long-term benefits.

In a company, the sales department holds the lifeblood of sales and is related to the company's profit and income, and has the highest status.As long as the performance is good enough, they are big brothers who can walk sideways in the company.

Therefore, no matter how upset Mei Xingning was, he couldn't turn his back on people directly, and could only reason with a smile.

Half an hour passed, and the two sides still insisted on their own opinions and argued endlessly.

Lin Xiyou patted the microphone, and said slowly: "Everyone must be thirsty after discussing for so long, why don't you drink some tea first, moisten your throat, and let's continue the discussion."

After being reminded by this, they really felt a little thirsty, and each lowered their heads to drink tea and take a rest.

Taking advantage of this time, Lin Xiyou took advantage of the opportunity and said, "We all have the same goal, which is to build the Zhongzhi brand, increase brand exposure, enhance popularity, and improve competitiveness, so that the Zhongzhi brand can achieve good and sustainable development."

"Sustainable development means that while considering short-term interests, we must also plan for long-term future development. The brand operation plan I proposed before is the key layout of Zhongzhi's Internet content promotion strategy."

"You only need to lay out the layout first, but you can't just block our important sales channels. Now that Internet celebrities and anchors have become media traffic, we should invest in this promotion and keep up with the trend of the times."

Xiao Jianhua insisted on his own point of view and couldn't help emphasizing: "I don't think finding an anchor to bring goods has nothing to do with your strategic layout. I think the popular anchor Ah Cai is good, with good eloquence and strong ability to bring goods. As long as you find With him, our sales are guaranteed to be no problem."

"If you don't do it, I'll go directly to the president to apply." There was a slight threat in his tone.

Ah Cai?

Lin Xiyou's eyes paused, it was really clever, she suddenly had an idea in her mind.