Meet the Brand Officer

"Hello, please stay."

Lin Xiyou stepped forward and greeted politely: "Ms. Zhong, may I bother you for a few minutes?"

Zhong Yun stamped her feet, turned her head sideways, "Hello."

She lowered her head and glanced at the time, her eyes were full of inquiries, and she took heavy steps, as if she was about to leave.

"Hi, my name is Lin Xiyou, I'm from Weiguang Brand Consulting Company..."

Before he could finish speaking, he was interrupted by Zhong Yun sharply, "It's a company like yours that packs those anchors up like dogs, and then comes out to grandstanding and collect money everywhere. It's the inside story that was exposed, and you want to make trouble?"

"No no, Ms. Zhong, you misunderstood." Lin Xiyou explained repeatedly, and then changed her strategy, "I saw that you have been visiting the Zhilihai store every day recently, and you must recognize the Zhili brand, or, Are you interested in the Zhili project?"

Zhong Yun's eyes moved slightly, she stopped her pace, and looked directly at her.

It seems that the observation and speculation were correct, and the guess was correct.

Lin Xiyou smiled, looked back indifferently, without showing any timidity, "I participated in the construction of the Zhili brand all the way, and I also have a little understanding of the Zhili franchise project. It just so happened that a nice teahouse opened nearby, why don't we go and have a drink? "

Zhong Yun thought for a moment, the doubts in his eyes were half gone, and the hostility around him was gone, and a friendly smile rarely appeared on his serious face.

They sat down at the teahouse together, and Zhong Yun went straight to the point, "Tell me, what do you want to do with me?"

"Sure enough, I can't hide it from you." Lin Xiyou said frankly with a smile: "One is entrusted by a friend to talk to you about joining the Zhili project. I wonder if you are also looking for a suitable new project?"

A trace of loneliness flashed in Zhong Yun's eyes, she didn't answer directly, but asked instead: "What else?"

"The other is that during the symposium just now, I heard your analysis of short video anchors and delivery products, and you are very insightful. I think you are a professional in the field of short videos. I just came across this in my work recently, and I would like to ask you for advice. Exchange exchange."

"Professional? I don't dare to be." Zhong Yun smiled ironically, with a hint of injustice in her tone, "Compared to the operation of their professional team, I have been cheated so much that there is not even a scum left."

Lin Xiyou had a flash of inspiration, and boldly speculated and asked: "Are you referring to the well-known anchor A Cai and the team behind him?"

Seeming to have been poked into her heart, Zhong Yun immediately put down her aloof airs, and angrily reprimanded: "That's him, this ungrateful piece of garbage."

Lin Xiyou's mind was spinning, and she quickly connected the cause and effect, and asked after deliberation: "Are you... have you worked with him?"

Unexpectedly, Zhong Yun sneered and fell into a long silence.

Xu Shi was guided step by step to ask questions, and his emotions were drawn out. It may also be that the pressure during this period is too high, and he urgently needs an outlet to vent his emotions.

She opened her mouth slowly, and mentioned the intersection and festivities between her and Ah Cai.

Lin Xiyou, who is good at listening, naturally became a quiet and professional listener, asking a few questions from time to time to collect the required information.

It turns out that Zhong Yun has been in the skin care industry for more than ten years, and she runs a cheap skin care brand called Yuping. Its main product is Yuping repair cream, which has high moisturizing and anti-chapping effects.

The price is close to the people, the effect is quite good, and the cost performance is high, but because they are a small team, all the funds are invested in product research and development, and there is no extra funds to invest in marketing and advertising. example.

However, the unknown Yuping brand was submerged under the overwhelming marketing advertisements of big brands. The sales volume was bleak, the profit was low, the funds were returned slowly, and the turnover was quite difficult. .

As the leading founder, Zhong Yun travels around every day, learning and learning, and finally squeezed into the ranks of e-commerce, ushering in a new outlet for e-commerce sales.

Unexpectedly, not long after it went online for sale, the sales improved a bit, and it attracted competitors' slander, malicious bad reviews, and even reported it tragically.

Head-to-head, their small team can't stand the toss.

Those false reviews that seem to be true are expressed in a very high level, and it is difficult to distinguish between true and false, which affects the judgment of most buyers.

Not long after, the store ratings, grades, and weights continued to decline, and the operating data also showed a cliff-like decline.

The small Yuping brand is facing crisis again.

Zhong Yun was very anxious and looked for a new way out. With a keen sense, she targeted the emerging short video industry, issued a notice to find anchor cooperation, and tried to increase exposure and increase sales by means of short video promotion.

It was also at that time that she met A Cai who had just entered the new media circle and was new to short videos.

To be precise, it was Ah Cai, who had run into walls everywhere, who came to him. He recommended himself, and tried his best to let Zhong Yun give him a chance.

Zhong Yun was moved by his persistence and tenacity, and gave up the anchor who had better conditions than Ah Cai at that time.It gave Ah Cai a chance to practice, and also solved his poverty and poverty at that time.

Ah Cai, who is just fledgling, lacks ability, but he is hardworking and eager to learn. When encountering problems, he asks for advice everywhere, tries new methods repeatedly, practice different rhetoric hard, and strives to attract the interest of customers in the live broadcast room.

In the trial field of the Acai Yuping brand, he has gained training and accumulation, and his live broadcast level and skills have become more and more proficient, and he has gradually accumulated a little fans.

By a coincidence, his video became popular and gained a lot of fans, and the sales of Yuping brand products also increased accordingly.

Listening to Zhong Yun's narration, Lin Xiyou felt a little puzzled, "Ah Cai has slowly accumulated a fan base, and the sales of Yuping have steadily increased. This is a good thing for mutual assistance and win-win. Did you have any misunderstandings later?"

"There is no misunderstanding. It's just that the way is different, and we don't conspire with each other." Zhong Yun replied coldly.

"He just learned to walk, so he wanted to run. Seeing that Yuping's sales had improved a bit, he asked me about the price increase, and also proposed a plan to upgrade Yuping's products in an all-round way."

Her tone was utterly sarcastic.

"In fact, his so-called upgrade is to change the product's new packaging to increase the sales price several times. After all, only when the price goes up can his commission income increase. In the end, he is still for the little profit in front of him. "

"You didn't agree to the price increase, so the two of you broke up?" Lin Xiyou guessed.

Zhong Yun nodded, "I am very clear that Yuping products do not belong to the high-end ranks. They follow the route of being affordable and friendly to the people. Once the price is increased several times, the advantage of high cost performance will be lost. This is contrary to the original intention of our team."

"We wholeheartedly want to make a Yuping repair cream that is affordable, well-used, and worthwhile for all people."

"I have always believed that making money is important, but conscience should not be compromised."

Lin Xiyou agreed very much, "Only goods with a conscience can survive for a long time."

Zhong Yun sneered, and sighed helplessly: "It's a pity, the world is reversed, and our conscience is almost unable to survive."