Meet the Brand Officer

"What's wrong with the domestic products! How can our domestic products be inferior to foreign products?" The old expert's voice was loud and his tone was stagnant.

As if he mentioned the pain point, he raised his eyebrows coldly, and reprimanded mercilessly: "It's also the habit of these merchants! You don't brag about the variety of foreign products, how can so many consumers believe in foreign brands?"

"Made in China, put a foreign label on it, and a bunch of English that they can't understand, will it become a high-end luxury product?"

"joke!"

"When it comes to skin care and maintenance, the essence that has been passed down for thousands of years in our country is not as good as others?"

"Everyone is flocking to big-name foreign goods with high premiums, so how can some conscientious enterprises in our country survive!"

The old expert was heartbroken and asked questions one after another, directly poking everyone's heart.

The scene was suddenly silent.

Suddenly, a franchisee said helplessly: "We also know that there are many good products in domestic products, but these brands are all unknown, and they really can't compete with those famous foreign brands."

"Yeah, consumers don't buy it, and we have no choice but to follow the market when we open the door for business." Another franchisee answered, "Hey, why don't we unify the outer packaging into English? Domestic..."

Before the man finished speaking, he was slammed on the table by an old expert and stopped sternly: "Domestic products should be self-improving, and what we must vigorously support are domestic brands!"

"The way is different, don't conspire with each other. If you insist on this, then please find someone else." The old expert had a tough temper and quit on the spot.

Song Ziyuan hurriedly stepped forward to smooth things over.

After calming down the emotions of the old experts, he took the stage to take over the topic, and discussed with the franchisees the difference between domestic brands and international brands.

"We understand everyone's concerns. The market is mixed and the levels are uneven, but there are also more and more companies realizing the importance of independent innovation and seeing the value of the brand. In addition to OEM for international big names, It also independently develops domestic brand products."

Song Ziyuan raised his palm politely, and pointed to the thermos cup in the hands of a middle-aged man under the stage, "As we all know, the thermos cup in this elder brother's hand is the famous Shanmo brand, and it can be regarded as a leader in the thermos cup industry, but Most people may not know that this is our domestic production."

As soon as this remark came out, most of the franchisees present were surprised and discussed one after another.

"That's right, the Shanmo thermos cup is made by the Fuguang brand in my country." Song Ziyuan continued: "Fuguang is the oldest brand in the thermos cup industry in my country, with excellent quality and fair price. The same production line, because the last When it leaves the factory, a label of good grinding is affixed to the product, which doubles the price."

"There are countless products like this. As for our domestic consumers, under the trend of admiring foreigners and fawning on foreign consumption, they try their best to find overseas purchasing agents to buy products that are produced domestically, OEM, and exported overseas. lamb for the slaughter.”

"Don't you think this is funny and ironic?" Song Ziyuan asked a thought-provoking rhetorical question.

Everyone was silent, but some knowledgeable people kept their personal opinions: "The quality control of different brands is different. Products on different markets have different production standards and quality inspection standards. You get what you pay for. .”

"Yes, the price is directly proportional to the quality, but we cannot deny the inflated premium brought about by some brand effects." Song Ziyuan admitted frankly, and then changed the subject: "However, the times are different, and the quality of our domestic products is not what it used to be. , Quality control is also getting more and more sophisticated, no worse than the so-called international big brands.”

"Some good products stand out first, forcing inferior products to improve their quality, and gradually stimulating the development of a virtuous circle in the entire domestic product market."

"In some aspects, there may still be some gaps in our domestic products, but these gaps will be gradually shortened by our efforts from generation to generation!"

"Chinese brands are rising day by day. This is the pride of our people. Why don't we support it?"

"If we don't even support our own people, how can domestic products survive? How can we promote ourselves?"

Song Ziyuan's impassioned speech, every word from the heart, instantly dispelled everyone's doubts.

The old expert Xu Dao in the audience instantly burst into tears, smiled gratifiedly, and took the lead in applauding.

Lin Xiyou, who was sitting and listening, was also deeply touched, and became more determined to build a good brand of domestic products.

Perhaps it was the silent infiltration of this moment that took root in her heart and grew enough courage to make her, who was confused in the future, make a life-changing decision when she was wandering at a crossroads
She clapped her hands excitedly and enthusiastically.His piercing eyes never moved away from the dazzling light on the stage
Song Ziyuan's eyes just fell back, and they looked at each other across the air, smiling.

He looked away, glanced at the franchisees again, and spoke forcefully again.

"Our original intention of establishing the Zhili project is to resolutely follow the road of domestic brands. In our Zhili brand stores, we will bring together high-quality skin care and medical beauty products from all over the country. Like several conscientious domestic products that have gradually emerged in recent years, Cuiji’s aloe vera gel, Weiner’s special moisturizing cream, etc.”

"These products must have been screened by our expert team and tested by the laboratory. They are absolutely safe and effective."

"In addition, according to the characteristics of the skin quality of Chinese people, we will cooperate with major research institutes to focus on the research and development of the unique brand of Zhili, and will continue to entrust Weiguang Consulting Company to build the Zhili brand."

"In the end, I absolutely agree with Professor Xu's point of view. If we have different ways, we don't conspire with each other. If the allies here don't agree with our ideas and practices, it doesn't matter, we will never force it."

"If you are willing to help us in the same boat, let us set sail immediately, work together, find more like-minded allies, and carry forward and strengthen the brand that belongs to our people. I believe that time will test whether everything we do is worth it!"

After the words were finished, another burst of warm applause erupted.

All the franchisees were sincerely convinced and had no second thoughts. They signed the new franchise contract on the spot, and after having a lively dinner to connect with each other, they returned to their respective cities to restart the shelved projects.

After the rear was properly settled, Weiguang Consulting Company also issued an announcement immediately. It was the one drafted by Lin Xiyou. After repeated revisions, it finally appeared in the public eye.

The announcement is not long, and I sincerely apologize, tell the truth, propose solutions, put them into practical actions, and strictly guarantee the effectiveness, etc., with full sincerity and substance.

However, the attachment of this announcement is very long and divided into several parts.

The first is to describe the ins and outs of the entire Liren incident, including how to discover abnormalities in the product, investigate the source of the product in depth, go to the production site, find out the black industrial chain, etc., and post detailed pictures as evidence.

The second is that Weiguang Consulting Co., Ltd. and Fengrui Investment Co., Ltd. jointly created the "Zhili" brand project to jointly find a new way out and minimize the losses of franchisees and consumers.

The third is that Weiguang will actively provide all clues and cooperate with the police in hunting down the fraud gang of Liu Lili who is at large.

Finally, Weiguang Consulting Co., Ltd. stated its position that it will always implement the tenet of "honesty, trustworthiness, professionalism, and truthfulness", build a good brand wholeheartedly, and resolutely safeguard the legitimate interests of customers, but it will never cover up and condone any fake brand that deceives the public. Inferior!

This reasonable, well-founded, and reasonable positive announcement won bursts of applause. Not only did Weiguang Consulting maintain its reputation, but its stock price, which had been in the doldrums for many days, also rose steadily.
Soon, doubts popped up on the Internet again. I'm afraid this is not your means of brand marketing, right?