Meet the Brand Officer

In the office, the air pressure dropped for a moment.

Jin Xin was not angry and pretentious, and said unquestionably: "This way of handling can protect the reputation of our Weiguang Consulting Company to the greatest extent."

"But..." Lin Xiyou was about to speak out when Bai Rui held her hand down.

Jin Xin glanced at it coldly, and asked indifferently: "As a professional and established consulting company, the research has not been done well, and the clients have made fun of it. How glorious do you think it is to make these public?"

Lin Xiyou's breathing was stagnant, her head was hot, and she blurted out impulsively: "Mr. Jin, I did not do a good job in the research and was led by the client. It is indeed my dereliction of duty. I am willing to accept all the punishments given by the company."

"but--"

Lin Xiyou paused, her gaze was firm, and she said decisively: "I think that the reputation of a person or a company is not built by bragging about it, but slowly established by taking concrete actions."

"Lies can't last long, only the truth can last forever. If we publish the announcement cleanly, we have concealed the real information, and stated the so-called facts with half the truth. The reputation and image accumulated over the years will collapse in an instant."

Lin Xiyou spoke so quickly that she lost her voice in a hurry, but she still insisted on expressing her point of view and tried to argue for it.

"Admitting your mistakes frankly and being exposed by others are two completely different things. Isn't it?"

The last thought-provoking rhetorical question shocked Jin Xin.

The secret past more than ten years ago could not help appearing in his mind.
When that person reappeared in his life, the past was like an old movie, and he could no longer sleep peacefully
Seeing Jin Xin lost in thought for a long time, Lin Xiyou couldn't help turning her eyes to Bai Rui who was looking moved for help.

Bai Rui was also in a daze for a moment, thinking back then that he was also so fearless, and only wanted to uphold the truth and justice he believed.

Later, when did she start to smooth out the edges and corners in the complicated world affairs, and she was able to keep several important bottom lines, pretending to deal with the changes of the world indifferently.
"Mr. Bai, in the Siwei project, when personal interests conflict with the interests of customers, you taught me to resolutely safeguard the legitimate interests of customers."

"But now, the interests of customers and the public are also in conflict. Should we blindly protect such improper interests of customers?"

Lin Xiyou was still trying her best to fight for it, and she was asking the question from the bottom of her heart. She really wanted to know the answer.

She looked at Bai Rui with scorching eyes, fearing that Bai Rui's nod would ruin the belief she had held on for so long.

The two people who were deeply touched fell into deep thought.

Bai Rui's expression relaxed, and he shook his head first, "It shouldn't be. The principle of being a man comes first, and then there is professional ethics."

Lin Xiyou breathed a sigh of relief, her heart sank, and she nodded excitedly.

Jin Xin, who had been silent for a long time, also said in a deep voice: "Everyone once had the truth and righteousness in their hearts. But there are some things that cannot be controlled."

"Even if I agree to the plan and announcement you made, the shareholders' meeting will never agree." He sighed softly, struggling in his heart.

"If you haven't tried it, how can you know it?" Lin Xiyou was overjoyed, as if she had glimpsed the dawn of hope, she said excitedly: "We will go all out, show full sincerity and actions, and tell the public all the truth. Heart to heart, the public You must also feel the sincerity of Weiguang."

Although her ideas are a bit too idealistic, but in the long run, this is indeed the safest long-term solution.

Xu was infected by Lin Xiyou, especially her persistence and persistence in truth and justice, Jin Xin finally let go.

At that time, he lost his courage and gave up his perseverance in a single thought. He has suffered for many years, and I am afraid that he will regret it for the rest of his life.
"Let's perfect the plan." Jin Xin said slowly, with a bit of helpless vicissitudes hidden in his tone.

"Well, I'll check it out." Bai Rui knew how to handle it properly.

"Thank you! Thank you, Mr. Jin, thank you, Mr. Bai. I'll go back and revise it." Lin Xiyou wept with joy, almost to tears, bowed deeply, and hurried back to catch up with work.

Bai Rui followed suit and returned to the office to hold a meeting.

Everyone in the department reports their work progress, and the completion is not bad.

The product and allergy issues have been traced to the source, and the ins and outs have been figured out, so it is time to make it public.

The emotions of the customer group were temporarily appeased, and the overwhelming Internet rumors also subsided a lot, and most people chose to wait patiently for a result.

There is only one big problem that is still stuck in front of them.

What about those franchisees?They paid a high franchise fee, purchased equipment, and also invested in rent, decoration, labor and other costs.

If this big problem is not resolved, the whole incident will still not be able to end satisfactorily, and Lin Xiyou's job is very likely to be lost.
However, it is absolutely impossible for Weiguang Company to pay the bill for Liren's team's money-taking and running away, and it is even more impossible to spend tens of millions of funds in vain to compensate.

The incident has advanced to this point, and it seems to have reached a deadlock again.

When everyone was lost in thought, Bai Rui asked Zhou Bei, "Have you tried to find a suitable employer?"

Zhou Bei paused. He had been exhausted just cooperating with public relations and monitoring online public opinion for the past two days. He completely forgot about this irrelevant matter.

"Uh, it's just my mother, is that okay?" He made a weak voice, puzzled: "Brother Rui, what does this matter have to do with dealing with Li Ren's problem?"

Lin Xiyou had a flash of inspiration, "Is this project revitalized?"

Bai Rui nodded, "The project itself is fine, the feasibility is very high, and the internal process is also very complete. It's a pity that Liu Lili is short-sighted, only wants to make quick money, and abruptly ruins this good project."

"But the current mess is a hot potato, and the employers are very shrewd. Who would be willing to be a successor?" Wang Yan complained mercilessly, and also told the truth.

Sun Yan nodded in agreement, "The Liren brand is completely ruined and irreparable."

"If I trick my own mother into picking up this project, I'm afraid her legs will be broken and thrown out."

Just thinking about it, Zhou Bei shivered unconsciously.

When several of them were opposed, Lin Xiyou put forward a different opinion, "What if we find a good product, change to a new brand, and start building from scratch?"

She suddenly remembered that on the way back from Guangzhou, Song Ziyuan had mentioned that this is a good project with great development potential.
She trusted his judgment!