Meet the Brand Officer

Lin Xiyou stayed up all night, and practiced for a long time in front of the video tutorial, before she was able to weave a scarf with dozens of rows that barely caught the eye.

Early in the morning, she rushed to the other two Liren Aesthetic Centers in Jiashi non-stop to investigate the actual situation, and then visited several beauty and skin care shops of the same type.

After several visits, and through horizontal comparison, Lin Xiyou gradually discovered a characteristic of Liren. Every customer who enters the door will first undergo a skin quality test with professional equipment, and then have a diagnosis and treatment by a skin doctor. Solutions to skin problems, as well as supporting care plans.

Liren Aesthetics Center will also establish a membership file for each customer, and record in detail each customer's skin information, diagnosis and treatment, nursing progress and result feedback in a dedicated system.

As for skin care items, each brand is similar, mainly including acne and whitening, moisturizing and anti-aging, acne treatment, pigmented spots, scar problems, etc.

According to Liu Lili's explanation, Liren Aesthetics has a unique cell vitality rejuvenation technology, which perfectly combines high-tech equipment with big-brand medical beauty products, and overcomes the historic problem of deep skin repair and cell vitality rejuvenation from the source. This achieves the anti-aging effect of skin rejuvenation.

If she hadn't seen it with her own eyes, Lin Xiyou would have found it hard to believe that a woman in her 40s could have a better skin condition than a young girl in her 20s, let alone compare with her peers.

It is the scientific and professional long-term skin care that has opened up the gap between thousands of miles.

Lin Xiyou, who had been tossing and turning for several days, returned to Haishi, compiled the information obtained from the preliminary investigation into a report, and reported it to Bai Rui.

Bai Rui quickly reviewed the report, and after making a few suggestions, he handed over this small project directly to Lin Xiyou, as long as he reported the progress regularly and made no mistakes.

Lin Xiyou, who was entrusted with a heavy responsibility, was full of energy and plunged into the project of Liren Aesthetics Center
Because the project itself was not difficult, and there were no huge and complicated research requirements, Lin Xiyou went back and forth to Jiashi several times. With the assistance of colleagues, she successfully completed the first draft of the brand design plan of Liren Aesthetics Center.

Focusing on the core needs of "everyone pursues youth", she proposed the concept of "young without limits, age-defying skin care station", and gave the slogan "be a young resident guest", expecting everyone's body and mind to stay in In a young state.

In addition, she sorted out a series of copywriting that carried the cultural connotation of the brand, such as brand introduction, brand mission and vision, brand development history, and founder stories.

After the plan was approved, Lin Xiyou went to Jiashi again with the presentation, preparing to meet and communicate with Liu Lili before finalizing the plan.

It's just that along the way, as she thought about it, she always felt that something was missing.

On the way, Lin Xiyou thought of Song Ziyuan from time to time, and counted the days, but she hadn't contacted him for several weeks, and she didn't know what he was doing.

Thinking about it, she suddenly recalled the authority transfer method he mentioned.

He once cited an example about anti-theft locks.

When you hear someone say "this lock is very good", you may have infinite doubts in your heart. There are thousands of locks. Why do you say this lock is good? What is so good about it?
But when you hear that "Thousands of theft cases have been analyzed in the Public Security Bureau, and it is found that this type of lock is rarely picked", you will begin to believe to a certain extent that the safety factor of this lock is quite high .

In fact, if we really want to dissect the structural principles of the lock one by one, most of our consumers don’t understand it, and it’s the same for other products. We don’t have the time and patience to study them one by one, so we often choose to follow the authority.

We are subconsciously willing to believe that the recommendation of a credible authority or professional organization is certainly not bad.

"Look, this is the process of transferring authority to trust."

Song Ziyuan's unique sunny voice echoed in his ears, and that impeccable handsome face was still grinning with delight
She decided that after finishing this project, she must take the initiative to find him to break the embarrassing ice of stalemate.
When falling into memories, the corners of Lin Xiyou's mouth raised unconsciously, she was in a daze for a moment, almost passed the stop, hurriedly got off with her luggage, and went straight to the No. [-] store of Liren Aesthetics Center.

Lin Xiyou reported Liren's brand building plan to Liu Lili. She listened carefully, but didn't make up her mind right away.

They discussed some details with each other, and Lin Xiyou thought of the authoritative grafting method, so she asked: "Mr. Liu, as the founder of Liren, you have studied skin care for more than ten years and traveled to various countries for exchanges and studies. Have you ever participated in some professional skin care competitions?" , or have you won some professionally representative honorary medals?"

Liu Lili paused, rolled her eyes a few times, and said with a smile: "Of course, of course there are. It's just that in these years, I have participated in too many competitions, big and small, and I can't remember them all."

Without waiting for Lin Xiyou to speak, she explained to herself: "You know, I'm a person who devotes all my attention to my business, learning theories and practicing skin care methods, and I want to explore a new path that is more suitable for Chinese women's skin management. Those I don't care about vanity, so I really can't answer your question right now."

Lin Xiyou didn't doubt that he was there, and said with a smile: "It's okay, it's convenient for you to see, if you don't want to sort it out, we can use some honorary medals from high-level competitions to add authoritative endorsements to the Liren brand, so as to increase customers' trust. The sense of dependence and trust of the Liren brand."

As she said that, a new inspiration appeared in her mind, "In addition, we can also build a brand culture wall in the store."

Lin Xiyou led Liu Lili out of the reception room and came to the empty wall on the right side of the front desk.

"Mr. Liu, as soon as customers enter the store, they will see this wall. If we display a series of brand honors, medals, founder resumes, titles, etc. For a while, I have a certain trust in the professionalism of the Liren brand."

Liu Lili's eyes lit up, and she was full of praise: "That's a good idea, as expected of a professional!"

"I also came up with a whim." Lin Xiyou smiled shyly, and continued to extend the idea: "This wall connects the corridors where customers walk into the interior. We can also use it to create a cultural corridor for the development of the brand."

"That's right, this proposal is great. I'll get someone to arrange it right away to get it all done!" Liu Lili's eyes lit up, excited, as if she had seen countless real money rushing towards her.

"In the future, every franchised store can circle such a wall of honor, and raise the tone of this brand, and it will be much more advanced at first glance!" She said to herself with satisfaction.

Lin Xiyou looked at Liu Lili's abnormally excited state, and a strange intuition crossed her mind.