Meet the Brand Officer

Lin Xiyou clutched the sweat on her palms, pretending to be calm and bowed to the interviewers to say hello.

"Please sit down."

Looking at the reputation, it was Du Ting who was sitting on the far right, and gave her a signal look.

The voice is clear, the eyes are very light, not too deep, but it makes her feel at ease.

She said "thank you" and walked lightly to the only empty chair in front of her.

The atmosphere of the re-examination was much more dignified than the first one. She sat upright and quietly looked at a row of interviewers.

According to the gossip from Tian Tian at the front desk, in addition to the director of human resources and the vice president of business to participate in the checks, several middle-level business managers were specially added to this re-examination to allow them to better select the interns they like, so that the human resources department does not recruit students. After getting people, they complained that people were not easy to use.

Because of the last batch of high-quality interns who turned around and resigned, the sales department and the human resources department had a bit of trouble in private.

"Please introduce yourself for one minute." Du Ting was in charge of hosting the process.

Lin Xiyou put away her thoughts and quickly got into the mood: "Hello interviewers, my name is Lin Xiyou, majoring in economics, minoring in the second major of marketing, and has won the honor of national scholarship and provincial outstanding graduate. During the school, I studied hard and mastered Acquired a certain theoretical knowledge; spare time, work-study, accumulated a little work experience."

"In addition, I have also formed teams to participate in the University Student Management Case Analysis Contest, the National University Student Challenge Cup Project, etc., and have learned project research and teamwork. I am very eager to have the opportunity to join Weiguang Consulting. Thank you for this precious opportunity."

The sweet and loud voice settled down, and the room returned to silence.

Then there was the sound of flipping paper, as if the interviewers were flipping through resumes and preliminary examination records.

Lin Xiyou held her breath and waited for questions. Du Ting nodded to her: "Okay, next, some leaders will ask random questions."

After a few seconds, no one said anything, Lin Xiyou's heart was in her throat again, and she had a vague premonition.

She didn't dare to look directly into the eyes of a certain interviewer, so she could only grin, half-cast her eyes, and look at the movement in front of her from the corner of her eye.

At this glance, her heart instantly fell into a trough.

The curly-haired and temperamental female leader sitting in the middle should be Shi Wen, the human resources director mentioned by Tian Tian. Although her expression did not change, she glanced at Du Ting condensedly, as if she was asking something. Could it be because of the educational threshold? .
The other people didn't say anything, their eyes fell on the resume in their hands, and they seemed to be very absorbed in browsing.

Shi Min was indeed questioning silently. After looking away, she secretly observed the faces of several other interviewers from the business department. Seeing that no one asked questions, she made a decision and simply asked: "Why do you want to join our company? "

Lin Xiyou was in a state of confusion, and after answering a few sentences urgently, Shi Wen said sharply, "Okay, thank you. Your resume is very beautiful, and your answer is also good."

Lin Xiyou was flustered by this way of wanting to suppress before raising, and sure enough, he heard the word "but" in the next second.

At this time, a calm and heavy baritone sounded: "Mr. Shi, I was too absorbed in reading the resume just now, sorry."

"Boss Jin, you are too serious." Shi Min swallowed back the polite refusal, and immediately smiled at Lin Xiyou: "I just said, your resume is very rich."

After finishing speaking, she made a "please" gesture to Jin Xin.

Lin Xiyou was confused by this unpredictable situation, so she could only thank her in a ignorant manner, and when she looked up carefully, the person who made the noise was the elegant middle-aged man she met at the coffee shop that day.

"What do you think the brand is?" he asked.

It seems simple, but in fact it is very difficult. It is so broad that it cannot be grasped, and there is no way to answer it.

Lin Xiyou pondered for a few seconds, selected the brand knowledge prepared in her mind, and answered in a straightforward manner: "A brand is an intangible asset with economic value, and it is the consumer's awareness of products and services..."

"Stop. Are you here to endorse?" A heroic female leader with dark brown short hair interrupted, her tone merciless.

Lin Xiyou hurriedly fell silent, her tongue was tied up so nervous that she couldn't utter a word.

Jin Xin made a point at the right time, "There are different opinions about the brand. The three theories of the brand mentioned by the masters are the mainstream views, but it does not mean that other views are wrong."

Lin Xiyou instantly realized that the direction was wrong just now, and the focus was on the three words "do you think".

She quickly thought about the remedy, and answered plainly: "I think a brand is to enter people's field of vision and stay in their hearts, so that people are willing to pay for it, and at the same time, they can have a deep feeling for owning the products or services of this brand." happiness and satisfaction.”

Jin Xin did not make a statement, and asked further: "How to shape the brand you understand?"

The corners of Lin Xiyou's mouth froze in a stiff smile, and her heart was so anxious that it smoked. This question is too superficial. Isn't this the skill she wants to learn?
"Suppose a coffee shop comes to you to build a brand." Jin Xin raised his mouth.

Lin Xiyou seemed to be enlightened, her mind was wide open, and she started to answer based on the planning plan she made for Yicup Coffee Shop two days ago.

"In my opinion, the brand is to establish an intimate bond between consumers and products, so we find out the pain points of consumers, slowly shape this caring belt according to their needs, and bind the two parties closely... ..."

Lin Xiyou took the Yicup coffee brand as an example, briefly expounded on the anxiety-free needs of the target coffee customer group in the era of anxiety, and started to shape the brand image from this.

She was getting better and better, and she confidently and fluently outlined her views and plans. It was not until the end of the summary that her voice showed a little timidity: "The above is my personal understanding, and it may not be mature or professional enough."

"Very good. The pursuit of brand creativity is to let a hundred flowers bloom." Jin Xin commented ambiguously.

Seeing this, several other interviewers raised a few symbolic questions, and Lin Xiyou, who regained her composure, answered them one by one.

After their questions were over, Du Ting cut to the next step in due course: "Thank you for participating in the Weiguang re-examination, and the results will be announced within three working days."

"Thank you!" Lin Xiyou stood up respectfully, bowed slightly and left.

The moment she walked out of the interview room, she breathed a sigh of relief and spread her hands, covered in thin sweat.

She wiped it away with her thumb little by little, she clearly had a smile on her lips, but tears welled up in her eyes for no reason
Regardless of the outcome, at least she bravely stood on the first battlefield.
Standing under the scorching sun again, she stood facing the sun, half-closed her eyes, and saw a brand new dawn through her fingers. Touching gently, it was hot and vigorous power.

Just as she was intoxicated, the light between her fingers was suddenly covered by shadows. Lin Xiyou moved her palm away and saw the narcissistic pick-up man whom she had slapped three times in front of her.

The facial features that are magnified at close range are impeccable and really attractive, but his strange and knotted brain circuit makes it impossible to look directly at him.

Why is it so narrow!Maybe he misunderstood him as stalking again?