The embroidered lady crossed over to become a top internet celebrity

When Mu Yaoyao heard what she said, it was as if a bucket of cold water had been poured on her head, making her sober up.

The expression on his face gradually turned cold, with cautiousness, "Father, I don't understand, what does marrying Ron have to do with my dealing with Jin Hanchen and Luo Yunxiu, and why do you want to help me?"

Businessmen don't do business without profit, and Mu Yaoyao wants to know how profitable her stepfather can be in it.

Since Mu Yaoyao wanted to find out so much, her stepfather didn't intend to hide it from her, "Marrying Ron, if you can get the approval of the Ron family, you have really entered the upper class circle. Recently, there was an engagement banquet in NY." , only people in this circle are worthy to go, and the guests at the engagement banquet included Jin Hanchen and Luo Yunxiu, do you understand me when I say that?"

It turned out to be like this, Mu Yaoyao thought for a long time before asking, "Is this the engagement banquet for John and Mina?"

"So you know." Her stepfather was a little surprised that Mu Yaoyao knew this.

Mu Yaoyao smiled and didn't say much.

She was also Jin Hanchen's personal secretary before, and she knew many of Jin Hanchen's private affairs, so the longer the time passed, the more delusions she should not have had.

She knew that Jin Hanchen was the only two friends who could invite Jin Hanchen to attend the wedding in person in NY, but she didn't expect that they would end up together.

If it's true what her stepfather said, that's true. As the young wife of the Ron family, she can enter the engagement banquet. As long as the preparations are done properly, no one would think that she can naturally do what she wants.

While Mu Yaoyao was thinking, her stepfather continued, "As for the reason for helping you, you also know that the biggest investor in our company's new products is Ron's family. I hope you can endure the humiliation and do a good job with Ron." Don't let my marriage be wasted."

The two of them have already shed that layer of hypocrisy when talking now, and they only talk about interests.

But her stepfather's reasons did not convince Mu Yaoyao very well. This reason sounds reasonable at first glance, but it cannot withstand careful scrutiny.

"It's really just like that?" Mu Yaoyao asked again.

Her stepfather hinted inside and out that she was to deal with Jin Hanchen and Luo Yunxiu. If he just wanted to get married, he could beat her up. How could he hide evil intentions so clearly.

I didn't expect Mu Yaoyao to be so easy to fool, her stepfather also smiled, "My precious daughter, I do have my purpose, you want Luo Yunxiu, I want to use her to threaten Jin Hanchen to help me open the Huaxia market, we Isn't it killing two birds with one stone?"

Good one kills two birds with one stone.

If that's the case, she won't be polite.Luo Yunxiu, if you don't make it easier for me, I will never make it easier for you!

……

Kim's.

"Traditional embroidery is very popular now. Although the clothing market is not saturated, it is too competitive. It is impossible to compete with Feng's for a while. Therefore, we need to find other marketing points to make Jin's stand out in the luxury goods industry."

At the meeting, Luo Yunxiu was generous and presented her point of view.

Jin's is currently in serious competition with Feng's two companies. Both are luxury brands, but Jin's has always lacked bright spots. Luo Yunxiu discovered this problem during the company's regular meeting.

She and Jin Hanchen are going to attend the wedding of John and Mina tomorrow, so the decision about the company's future period should be made early, so as not to run out of time and give Feng an opportunity to suppress Jin.

After Luo Yunxiu's words came out, all the high-level officials discussed it, and they all felt that the question she raised to intimidate her was exactly where Jin's current problems lay.

Now that the popularity of embroidery clothing is normal, it has been going on for several years. The difficulty of the company before was the lack of craftsmen, the supply of traditional clothing could not keep up, and the profit margin was not large.

But after Luo Yunxiu has trained a group of craftsmen for the company, the skills of these embroidery workers are also improving day by day, and they can be independent, so the previous problem is no longer a problem. The main problem of the company is transformation.

Of course, it is impossible to abandon the transformation of the embroidery market. The most promising thing is to make more flexible use of embroidery technology, open up new markets, and seize the opportunity first.

"Director Luo is right. There is not much difference between our clothing and Feng's clothing. In the long run, the audience's aesthetic fatigue will blur the gap between Feng's and Jin's brand concepts, and thus lose their advantages." One of the senior executives echoed.

The most important thing about a brand is its uniqueness. If consumers feel that this brand can be replaced, then it will not develop for a long time.This is also the key to why similar products often compete maliciously, hoping to start the brand.

"However, if the Jin Corporation wants to win against the Feng Group, it is really impossible to find a breakthrough point for a while. The two embroiderers have the same number of embroidery workers, and our art director and the Feng Group art director are also well-known. Where should we start?" Someone raised a question. .

The current art director of the Jin Group is Luo Yunxiu. Luo Yunxiu has passed the Splendid Competition and gained a great reputation. Now she has surpassed many stars.The Kefeng Group is not weak either, and their artistic director is Lin Jingran.

Although Lin Jingran lost to Luo Yunxiu in the Splendid Embroidery Contest, most people would not question Lin Jingran's strength because of this. Jing Yuan has gained a firm foothold in the whole country, so she is no weaker than Luo Yunxiu.

"To develop a new business, it is better to integrate embroidery on bags and launch embroidery products for women's luxury goods." I don't know who suddenly made an opinion.

Someone made a good start, and someone followed immediately, "There are also scarves, embroidered scarves, and shawls, which are made into handicrafts. Although they are fusion elements, they can maximize the ornamental value and use value, so we can preempt this aspect. market."

In the past, the focus of the domestic embroidery industry has always been on the integration of embroidery and clothing. It is not unheard of to make bags and other accessories, but it has always been a small matter, and no one really puts energy into this aspect.

It now appears that Kim can be the leader.

"Since this is the case, the market research department will do research, classify women of all ages, and make a favorite bodyguard for embroidery accessories for female consumer groups, opinions of women of all ages, etc."

"The Crafts Department has a reasonable division of labor. Within a week, the first batch of traditional embroidery treasures, shawls, scarves and handicrafts were tested on a small scale."

"Follow-up, other departments will work together. After a week, I need a rough plan."

After listening to everyone's opinions, Jin Hanchen summed up the content of the meeting in a concise and concise manner at the end, and quickly decided on a plan and arranged it for each department of the company.

"Ok."

"Ok."

Jin Hanchen arranged the work content, and the heads of other departments quickly recorded the sections they were responsible for, and then agreed.

Seeing everyone agreeing, Jin Hanchen finally propped up his chin, and glanced at everyone, "Does anyone have any comments?"