President, give me back my body!
Chapter 680 New Products of the Season
With a competitor, a competitor who is shameless and cunning, and who will copy.One can imagine the pressure on Ruan to launch new products this time.But where there is pressure, there is motivation. Companies that rely on plagiarism to maintain operations will overturn sooner or later.
"This new product must break the conventional impression of the past." Ruan Yu tapped on the table, frowning and analyzed, "Since Sun copied ours, it means that its designer has already analyzed the characteristics of Ruan's clothing. Quarterly will continue to use this to create a model of fighting in the ring."
Through competition and comparison with Ruan's, Sun's popularity will be increased, and others will think that the two companies are on the same level.
But if Ruan ignores the conventional features, breaks the inherent impression, and designs clothes that make everyone's eyes shine, then Sun will be left far behind.No matter how clever the copying is, in the eyes of outsiders, it is just following Ruan's style.
But if you change hastily, you will take great risks.
Wu Kai looked serious. She was relatively conservative in decision-making and did not agree with the method of changing characteristics.But if he sticks to the rules, the Sun family can easily surpass the Ruan family with the help of Senmu Company.
"President Ruan, I agree." Wu Kai responded with a solemn tone.
Ruan Yu chuckled and patted her on the shoulder, "Don't be so nervous, the Ruan family is more popular than the Sun family. If we want to surpass, we have to compete for at least three seasons."
She just looked at Sun Shi picking up people's teeth, feeling a little disgusted, and wanted to shake him away.
When two highly similar brands make clothing with similar elements, everyone will compare them unconsciously.However, if a low-level brand collides with luxury goods, everyone will feel that the brand has copied luxury goods.
Ruan Yu's decision was to distance herself from the Sun family.
When the notice was sent to the design department, everyone was noisy and flustered.After all, it has been more than a year since the costumes with ancient style characteristics have been made, and it has gained a reputation.Such a sudden change caught them by surprise, fearing that they might not do well and disappoint consumers.
Wu Kai reassured the employees, told them to calm down, and said that after half an hour, Ruan would always discuss with everyone.
In the office, as soon as Wu Kai left, the Minister of Finance came over with a worried expression on his face, and Ai Qiqi said: "Mr. Ruan, I have something to tell you about the allocation of funds for the show."
He paused, then lowered his voice and said, "The project manager of the public relations department transferred 30 yuan ten days ago, and came to allocate funds again today."
Although the costume show costs a lot, it is far from the level of 30 for ten days.Ruan Yu frowned slightly, looking at the details of the invoice handed over by the Minister of Finance.
Some of them seem to be normal, such as trains or high-speed trains for short-term business trips, and planes for farther places. In order to save money, most of them are flights in the early morning.The hotels I live in are all cheap chains of one or two hundred, and the meals I eat are also very cheap.
No matter how you look at it, it is impossible to spend 30.
The Minister of Finance took out another stack of invoices, "This is the money spent by the PR department on treating customers to dinner. Look, the meal five days ago cost 10 yuan."
He couldn't help muttering in his heart, he probably ate gold.
"And yesterday I spent 5 yuan to accompany the client to enjoy the flowers and give him gifts."
These two invoices are worth 15 yuan, which seems to be a problem no matter how you look at it.
Ruan Yu's face was gloomy, frowning as she looked at the details of the invoice.The food I ate was in a seven-star hotel, the flowers I bought were tulips, and the leader I accompanied was from the Publicity Bureau.
His eyes fell on the name of the director, who was just appointed a few days ago. He is a simple person, and it is impossible to go to a seven-star hotel for dinner, let alone accept 5 yuan in tulips.
The only explanation is that the person in charge of the public relations department swallowed the money.
Perhaps, he swallowed more than this time.The reason why he was exposed by the Minister of Finance was that he swallowed too much, or the two had conflicts.
Ruan Yu put the invoice aside, nodded, and said calmly, "Okay, I understand, I will deal with this matter, you go back first."
"Okay." The Minister of Finance wanted to say something, but met Ruan Yu's indifferent eyes, swallowed the words immediately, and left with his head down.
Looking at the invoice details again, a wave of anger rushed into her heart, Ruan Yu dialed the internal number and called Wu Kai in, "In the public relations department, who is in charge of the catwalk project?"
Wu Kai said a name, and her face was cold, "Check his account, from the time he joined the job to the present, he has not checked at all!"
Closing her eyes, Ruan Yu raised her eyebrows slightly, "I remember, Yan Lie used to be in the PR department, right?"
"Yes, Zhang Xiaoxiao was also transferred from the PR department." Wu Kai didn't know what to think, and raised his voice, "Zhang Feng said that Sun also sent an interview notice to someone in the PR department, could it be him?"
"Check." Ruan Yu said in a deep voice, "There is also the finance department, we need to check!"
Wu Kai looked serious, "Yes."
Looking at the time, Ruan Yu got up and went to the design department. At this time, everyone's atmosphere was not as low as before. Maybe they listened to Secretary Wu's encouragement, or maybe they were stimulated by Sun. Everyone was immersed in the design.
Seeing this scene, Ruan Yu's anger dissipated immediately.In order not to interrupt everyone's thoughts, she silently waved to Lu Qing.
The two came out quietly.
"What do you think about changing your character?"
"I agree very much." Lu Qing analyzed from the perspective of the enterprise, "With the successful example of Ruan family, the ancient style elements will only become more and more common, and even become common. If we don't change in time, it will soon be decline in the clothing market."
Just like Ruan's before, it started with the Korean style and elements, which had not changed for many years and was eventually eliminated by the market.
Although ancient style elements are becoming popular, it is time for Ruan to make a change.
Ruan Yu nodded, "I think so too, but I plan to change it a little bit. The platycodon and cardamom series retain most of the ancient elements, and mainly change the honeysuckle vine series."
"Okay, have you decided on any new features?"
"Not yet." Ruan Yu sighed, "In short, it must be different from other companies. I have to think about it again."
Lu Qing rubbed his temples, and suddenly his eyes lit up, "What do you think of the characteristics of Song's clothing?"
Song's is no longer a clothing company in the ordinary sense, it is more about integrating high technology into clothing.At this point, no company can surpass it in a short period of time.
"Ruan, we can't take this route." Ruan Yu flatly refused.
First, high-tech talents are hard to find, and it takes a long time to establish a research institute. Ruan can't afford to wait.Second, it's a bit awkward to compete with my husband for business.
Lu Qing laughed, "I didn't mean that, but in terms of personality, it is indeed high-tech."
He squeezed the space between his eyebrows, not knowing how to express it.
Touching her chin, Ruan Yu seemed to understand what he meant, "Do you want to say, futuristic?"
"Yes, yes, this is it!" Lu Qing stood up excitedly, clapped her hands and laughed, and said politely, "The one who knows me is Mr. Ruan."
Ruan Yu also smiled, "That's a good idea, I'll go back and look at the relevant design materials."
"I made a similar design a few days ago, and I found inspiration from it." Lu Qing stood up, "I'll get it over there, take a look."
"This new product must break the conventional impression of the past." Ruan Yu tapped on the table, frowning and analyzed, "Since Sun copied ours, it means that its designer has already analyzed the characteristics of Ruan's clothing. Quarterly will continue to use this to create a model of fighting in the ring."
Through competition and comparison with Ruan's, Sun's popularity will be increased, and others will think that the two companies are on the same level.
But if Ruan ignores the conventional features, breaks the inherent impression, and designs clothes that make everyone's eyes shine, then Sun will be left far behind.No matter how clever the copying is, in the eyes of outsiders, it is just following Ruan's style.
But if you change hastily, you will take great risks.
Wu Kai looked serious. She was relatively conservative in decision-making and did not agree with the method of changing characteristics.But if he sticks to the rules, the Sun family can easily surpass the Ruan family with the help of Senmu Company.
"President Ruan, I agree." Wu Kai responded with a solemn tone.
Ruan Yu chuckled and patted her on the shoulder, "Don't be so nervous, the Ruan family is more popular than the Sun family. If we want to surpass, we have to compete for at least three seasons."
She just looked at Sun Shi picking up people's teeth, feeling a little disgusted, and wanted to shake him away.
When two highly similar brands make clothing with similar elements, everyone will compare them unconsciously.However, if a low-level brand collides with luxury goods, everyone will feel that the brand has copied luxury goods.
Ruan Yu's decision was to distance herself from the Sun family.
When the notice was sent to the design department, everyone was noisy and flustered.After all, it has been more than a year since the costumes with ancient style characteristics have been made, and it has gained a reputation.Such a sudden change caught them by surprise, fearing that they might not do well and disappoint consumers.
Wu Kai reassured the employees, told them to calm down, and said that after half an hour, Ruan would always discuss with everyone.
In the office, as soon as Wu Kai left, the Minister of Finance came over with a worried expression on his face, and Ai Qiqi said: "Mr. Ruan, I have something to tell you about the allocation of funds for the show."
He paused, then lowered his voice and said, "The project manager of the public relations department transferred 30 yuan ten days ago, and came to allocate funds again today."
Although the costume show costs a lot, it is far from the level of 30 for ten days.Ruan Yu frowned slightly, looking at the details of the invoice handed over by the Minister of Finance.
Some of them seem to be normal, such as trains or high-speed trains for short-term business trips, and planes for farther places. In order to save money, most of them are flights in the early morning.The hotels I live in are all cheap chains of one or two hundred, and the meals I eat are also very cheap.
No matter how you look at it, it is impossible to spend 30.
The Minister of Finance took out another stack of invoices, "This is the money spent by the PR department on treating customers to dinner. Look, the meal five days ago cost 10 yuan."
He couldn't help muttering in his heart, he probably ate gold.
"And yesterday I spent 5 yuan to accompany the client to enjoy the flowers and give him gifts."
These two invoices are worth 15 yuan, which seems to be a problem no matter how you look at it.
Ruan Yu's face was gloomy, frowning as she looked at the details of the invoice.The food I ate was in a seven-star hotel, the flowers I bought were tulips, and the leader I accompanied was from the Publicity Bureau.
His eyes fell on the name of the director, who was just appointed a few days ago. He is a simple person, and it is impossible to go to a seven-star hotel for dinner, let alone accept 5 yuan in tulips.
The only explanation is that the person in charge of the public relations department swallowed the money.
Perhaps, he swallowed more than this time.The reason why he was exposed by the Minister of Finance was that he swallowed too much, or the two had conflicts.
Ruan Yu put the invoice aside, nodded, and said calmly, "Okay, I understand, I will deal with this matter, you go back first."
"Okay." The Minister of Finance wanted to say something, but met Ruan Yu's indifferent eyes, swallowed the words immediately, and left with his head down.
Looking at the invoice details again, a wave of anger rushed into her heart, Ruan Yu dialed the internal number and called Wu Kai in, "In the public relations department, who is in charge of the catwalk project?"
Wu Kai said a name, and her face was cold, "Check his account, from the time he joined the job to the present, he has not checked at all!"
Closing her eyes, Ruan Yu raised her eyebrows slightly, "I remember, Yan Lie used to be in the PR department, right?"
"Yes, Zhang Xiaoxiao was also transferred from the PR department." Wu Kai didn't know what to think, and raised his voice, "Zhang Feng said that Sun also sent an interview notice to someone in the PR department, could it be him?"
"Check." Ruan Yu said in a deep voice, "There is also the finance department, we need to check!"
Wu Kai looked serious, "Yes."
Looking at the time, Ruan Yu got up and went to the design department. At this time, everyone's atmosphere was not as low as before. Maybe they listened to Secretary Wu's encouragement, or maybe they were stimulated by Sun. Everyone was immersed in the design.
Seeing this scene, Ruan Yu's anger dissipated immediately.In order not to interrupt everyone's thoughts, she silently waved to Lu Qing.
The two came out quietly.
"What do you think about changing your character?"
"I agree very much." Lu Qing analyzed from the perspective of the enterprise, "With the successful example of Ruan family, the ancient style elements will only become more and more common, and even become common. If we don't change in time, it will soon be decline in the clothing market."
Just like Ruan's before, it started with the Korean style and elements, which had not changed for many years and was eventually eliminated by the market.
Although ancient style elements are becoming popular, it is time for Ruan to make a change.
Ruan Yu nodded, "I think so too, but I plan to change it a little bit. The platycodon and cardamom series retain most of the ancient elements, and mainly change the honeysuckle vine series."
"Okay, have you decided on any new features?"
"Not yet." Ruan Yu sighed, "In short, it must be different from other companies. I have to think about it again."
Lu Qing rubbed his temples, and suddenly his eyes lit up, "What do you think of the characteristics of Song's clothing?"
Song's is no longer a clothing company in the ordinary sense, it is more about integrating high technology into clothing.At this point, no company can surpass it in a short period of time.
"Ruan, we can't take this route." Ruan Yu flatly refused.
First, high-tech talents are hard to find, and it takes a long time to establish a research institute. Ruan can't afford to wait.Second, it's a bit awkward to compete with my husband for business.
Lu Qing laughed, "I didn't mean that, but in terms of personality, it is indeed high-tech."
He squeezed the space between his eyebrows, not knowing how to express it.
Touching her chin, Ruan Yu seemed to understand what he meant, "Do you want to say, futuristic?"
"Yes, yes, this is it!" Lu Qing stood up excitedly, clapped her hands and laughed, and said politely, "The one who knows me is Mr. Ruan."
Ruan Yu also smiled, "That's a good idea, I'll go back and look at the relevant design materials."
"I made a similar design a few days ago, and I found inspiration from it." Lu Qing stood up, "I'll get it over there, take a look."
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