President, give me back my body!

Ruan Yu's face was heavy, and she responded in a low voice.

At this moment, Wu Kai and the others were all here, and seeing that she had a bad look on her face, they all asked aloud.

"what happened?"

"Gu Yanxi is missing." Ruan Yu pinched the phone, feeling depressed, "It's very likely that Bill took it away."

If these two cooperate, their life may not be peaceful.

Hearing this, everyone really changed their expressions.

Ruan Yu pursed her lips, with a smile on the corner of her mouth, and comforted softly, "Don't worry too much, Huai Jin already has a way to deal with it, just be more cautious recently."

Everyone nodded, but they didn't really relax.

"Let's talk about the spokesperson first." Ruan Yu looked sideways at Wu Kai, "Have you completed the list of spokespersons?"

As expected, Wu Kai's attention was diverted, he took out a piece of paper from the file and handed it over, and reported in a low voice: "The selection has been made, these are all capable and clean artists, but a few of them are not worth much."

"No problem."

Red Sun Group is looking for traffic artists in order to increase the brand awareness of the new series and use the fan economy to obtain profits.And Ruan already has enough nationality, just need to let suitable artists reflect the style and characteristics of clothing.

She looked at the list, circled the candidates in her heart, and prepared to check their information.When she saw the "cardamom" series, she paused.

The catwalk had a wide impact, and it also gave her an unexpected surprise.Originally, the "cardamom" series was aimed at middle-aged women. After that, the market was expanded to include young women, and a set of mother-daughter outfits was also made.Therefore, when choosing a spokesperson, the "Cardamom" series needs two artists.

Wu Kai selected two groups.

One group is a childhood goddess plus a traffic artist, and the other group is a real star mother and daughter.Both sets of style and temperament are in line with the "cardamom" clothing. The former will bring more benefits to the past, while the latter will bring more warmth, and it is difficult to choose for a while.

"Don't rush to choose, and then observe and observe." Ruan Yu pointed to the mother-daughter pair, "especially this group."

In the field of interest in the entertainment industry, feelings are the most difficult thing to distinguish. Even mothers and daughters will stab each other for the benefit of each other.Ruan Yu was actually more optimistic about the latter group, but she decided to be more cautious and observe for a while before making a decision.

Immediately afterwards, they began to report sales in the international market. Ruan's clothing is famous for its high quality and fashion, and the price is not too high. It took only half a year to gain a firm position in the two countries.This makes it easier for Nguyen to enter the European market.

"There are already more than twenty flagship stores in the two countries, and there is still a tendency to increase." Wu Xie paused, and then asked, "Mr. Ruan, do you need a foreign spokesperson?"

"No need." Ruan Yu shook her head.

Inviting foreign spokespersons can indeed better meet the international market.However, Ruan's clothing mainly promotes the ancient elements of Huaguo, and of course Huaguo people look best in their clothes.

After resuming the known work, several people began to discuss the first clothing to enter the R country market.That is, on the basis of the original clothes, modifications are made according to the dressing style of women in country R.

Before, Ruan Yu asked people from the design department to do a market survey and found out her clothing preference - sweet and cute.This has nothing to do with Ruan's style.

"Women in country R are smaller, so they are more suitable for wearing kawaii skirts." Jiang Wen called out the clothes with the highest sales in country R in recent years, and put them in front of Ruan Yu, "Mr. Ruan, look."

As she said, regardless of spring, summer, autumn and winter, the top of the clothing sales list is always the small skirt.One of the things they have in common is that they can lengthen the curve of the legs and make the legs look longer.

"The dress that Laura wore on the Oscars red carpet caused quite a stir in country R at that time."

Lu Qing nodded, "The elements of Ruan's clothing are just in line with the preferences of women in country R. We just need to modify the style a little on this basis."

"Just doing this, still can't catch the attention of women in country R."

According to general surveys, women in country R usually seldom try new things.They are used to buying a certain brand of clothing. If Ruan's clothing has no bright spots and cannot attract attention, sales will definitely be bleak.

With the same style and quality, one is often bought and produced by a local company, and the other is produced by a foreign company and has never been touched by oneself. Anyone will choose the first one.

So what Ruan has to do is to make the company's clothing stand out among the many clothes, so that women in country R have the urge to buy.

"We first analyze the new products of Senmu Company and Hongri Company, extract the elements and avoid their characteristics."

A few people responded and began to divide the work to check the new products of the two companies every quarter.Ruan Yu looked up at Jiang Wen, and said, "Xiao Wen, are you tired, why don't you take a rest first."

"It's okay, Mr. Ruan, I can hold on." Jiang Wen touched her slightly swollen belly, and said with a light smile, "When your belly was six months old, you were still running around in country F. I'm only three months old now, so I'm fine. .”

Ruan Yu laughed, "If you say that, Lu Qing should be in a hurry."

"Mr. Ruan, don't wrong me." Lu Qing quickly waved his hand, handed Jiang Wen hot water, and muttered, "But what Mr. Ruan said just now is correct, you should take a rest."

Jiang Wen shook her head and refused, saying that she was just looking at the elements of clothing design and was not tired at all.However, the other three did not listen to what she said, and took down the drawing from her hand.Ruan Yu also greeted the chef to cook some nutritious porridge for Jiang Wen.

Unable to resist them, Jiang Wen had no choice but to sit on the sofa with hot water, quietly watching them busy, and warmth slowly surged in her heart.

The three of them are very sensitive to fashion, and they extracted important elements in just half an hour.

Lace, broken flowers and bows are the three most used elements.In terms of styles, the most common ones are high-waist tutu skirts and pleated skirts, which can highlight vitality.These clothes generally use light colors, basically all the clothes will have pink, and a small amount will add some black without affecting the overall effect.

Wu Kai looked at it and frowned slightly, "The style of Ruan's clothing is far from what women in country R like. How should this be changed?"

Ruan's clothing is in the style of a strong woman, with simpler styles and more beautiful colors.If you have to change it to a kawaii style, it may be neither fish nor fowl.

"Who said strong women can't be cute?" Ruan Yu asked back, then smiled, "We can 'hide' the cute elements to form a cute contrast."

Lu Qing blinked, then smiled, "I see, what you mean is to put the kawaii style in the small details."

For example, make the collar in the shape of a cat, with a tender pink bow in the middle.Another example is to superimpose the skirt with lace and add floral pieces to increase the freshness and vitality.

When a certain color appears too much, people will experience visual fatigue.In the same way, when a person is covered with cute elements, it will appear artificial.On the contrary, if the clothing highlights the cuteness in the details, it will attract more attention.

"That's right, this way we can leave a larger area to integrate ancient elements." Ruan Yu raised her eyebrows, "Our main purpose is not to cater, but to change."