President, give me back my body!

Like them, there are colleagues in every corner of TM Group talking about Gu Yanxi's past affairs.They knew a lot from each other, for example, Mr. Gu was betrayed by two women but still remained kind, and Mr. Gu was controlled by Miyamoto Tianichi before.

In short, Gu Yanxi's reputation has been greatly changed both in reality and online.

Everyone believed that the previous cultural possession of Gu's clothing was all done by Miyamoto, and that Gu Yanxi was just a little guy pushed out by him to take the blame.However, Mr. Gu was dissatisfied with his behavior, so in a fit of anger, he sent him to prison, and even moved the headquarters of TM Group to the mainland. This is really the pride of the Hua people!
Due to previous guilt and resentment towards Tianichi Miyamoto, netizens began to apologize to Gu Yanxi, and expressed their expectations for the new product.

Ruan Yu discovered the change in the trend of online public opinion, and lamented Gu Yanxi's insidiousness, but she didn't try to stop it, but immediately invested in the new product design.

This quarter, Ruan's has reached a cooperation with Song's, and the two will jointly launch a new product.

"Mr. Ruan, it's time for the meeting." Wu Kai pushed open the door of the office, "People from the Song family have already arrived."

Because she didn't want Ruan Yu to work too hard, Song Huaijin simply asked the important members involved in the new product design to come to Ruan's office.Fortunately, the Nguyen Building is being expanded, and many desks have been vacated so that they can have a place to work.

In the meeting room, everyone has already arrived, Song Huaijin said in a deep voice: "Nowadays, the clothing market is approaching saturation, the Song and Ruan families can only maintain the existing consumers, and there is very little room for improvement. Therefore, the clothing jointly produced this time , it must be eye-catching and attract potential consumers. What do you think of this new product?"

Everyone brainstormed and discussed.

In the end, Jiang Wen spoke first, "The clothes produced by our two companies are all aimed at ordinary consumers. But the market for niche clothing lovers is also blank. I wonder if we can launch niche clothing?"

Ruan Yu raised her eyebrows, "You mean Hanfu, Lolita and JK uniforms?"

"That's right." Jiang Wen nodded, "Although these are niche, there are many fans."

"Hanfu is fine. After all, we have some understanding of this culture." Lu Qing frowned, and continued, "But the remaining two, we don't understand the culture, if we accidentally step on the thunder, I'm afraid it will cause blood .”

"Lu She is right." Song's designer said, "And the definition of plagiarism in these three kinds of clothing is stricter than that of ordinary clothes, even to the point of overcorrection."

"I think Jiang She's suggestion is feasible." Someone said, "The niche clothing jointly launched by Ruan and Song will definitely be paid for by people. At that time, we can invite celebrities who change their circles to promote it, and the effect will be better. If you are afraid of stepping on Lei, let's make the basic model first and try the effect."

"That's right, I also agree with Jiang She's idea. The positioning of the two companies is too one-sided. We develop other aspects of clothing, and the advantages outweigh the disadvantages."

"I object." Another designer shook his head and said: "I have observed these three kinds of clothing, and their circle is very deep. We haven't made enough preparations, so it's best not to get involved."

At this time, Wu Kai had already found the relevant information, handed it to Ruan Yu and Song Huaijin, and said softly: "Mr. Let's see the comparison."

A few pictures were projected on the big screen, and everyone looked at them intently.

The consumption curve has been rising steadily year by year, which means that people have a higher acceptance of clothing.But in terms of marketing channels, the turnover of online stores is much higher than that of offline stores, and the sales volume of some well-known online stores fluctuates within [-]%.

Song Huaijin moved the spotlight on some stores, and said in a deep voice, "These are newly opened online stores, and two of them are also relatively large clothing companies, but their sales are very poor."

"From this point of view, people in these three circles are not strict with clothing brands." Ruan Yu responded, and selected some comments on the Internet, "They only classify types, quality and appearance, and brands are just for them. It’s just icing on the cake.”

Song Huaijin nodded, and added: "One more thing, although Ruan and Song's positioning is relatively single, they have strong characteristics. When it comes to men's clothing and high luxury, everyone thinks of Song. If you want to buy professional clothing and warm clothes, consumers will Will go to Nguyen."

"Yes, the most taboo thing in the clothing industry is that there are too many but not good." Ruan Yu echoed, "If we want to involve in niche clothing, we must be fully prepared and do the best if we want to do it, otherwise we will leave behind .”

No matter which industry it is in, an enterprise must have its positioning, whether it is men's clothing or women's clothing, whether it is leisure or professional, whether it is cheap or luxurious.Once the positioning is successful, you must devote yourself to making it your best.

If you must develop other fields, you must also make sufficient preparations, not to be perfect, but to do well.Otherwise, others will say, "Mr. Ruan can only do business attire, but can't do anything else well."Such remarks will hinder the company's future development.

"Let's put aside the design of niche clothing first." Ruan Yu asked in a deep voice, "What else do you think?"

"Would you like some costumes for special people?" The speaker had neat short hair, was handsome, and was dressed in a suit.If not for her crisp female voice, Ruan Yu would have thought she was a man.

"How to say?" Song Huaijin asked.

"Fat costumes, midget costumes, etc."

"It's feasible, it's feasible, but there are already companies involved in this type of business." Ruan Yu frowned, and when she looked at her, her eyes suddenly lit up, and she raised her eyebrows and asked, "The clothes on your body are Song's men's clothes? "

The man didn't know why, so he nodded, "Yes."

"Then usually many people think you are a boy."

"That's right, I have to explain it every time I enter the women's restroom." The man shrugged and said helplessly, "I like this style better, but it's too masculine, and it still bothers me a lot."

Ruan Yu's eyes sparkled, "We can definitely launch this new product!"

"You mean, women's clothing in men's style?"

"That's right." Ruan Yu nodded and looked at Song Huaijin, "The Song family mainly makes men's clothing, and the Ruan family mainly makes women's clothing. This style of clothing happens to be what we are best at."

Hearing what she said, Lu Qing suddenly had a flash of inspiration, "This kind of women's clothing is not in violation of harmony in the workplace, and it is a little more serious than ordinary professional women's clothing."

Song Huaijin said in a deep voice, "Yes, I think we can add some technology to it."

Now Song and Yunshang Technology have reached a long-term cooperation and invented high-tech fabrics. After signing a contract with the United Nations, they began to take the route of "technical clothing".

Men's style, women's clothing, career and technology, these four points are completely in line with the positioning of the two companies.

It just so happened that Ruan Yu learned that Song wanted to launch a garment that could detect the cleanliness and clean it automatically.It would be great if it can be applied to new products.