President, give me back my body!

The biggest trump card and guarantee of Ruan's clothing today is its warmth retention. Even though the clothes launched a few years ago are not fashionable enough, when most people choose warm and comfortable clothing, the first thing that comes to mind is Ruan's clothes.

Ruan Yu wants to launch relatively fashionable new products in the next quarter to prove Ruan's ability, attract more new consumers, and fight a good turnaround.

But she doesn't want to lose the "practicality" of Ruan's clothing and lose her previous consumer groups by focusing only on "fashion".

As Song Huaijin said, launching two new products, combining fashion with warmth and comfort, while being relatively independent and expanding the consumer base at the same time, is the safest plan for Ruan's today.

Thinking of this, Ruan Yu said in a deep voice, "Such a plan can not only preserve the student population, but also slowly open up the market among urban beauties."

"While preserving the old groups, open up new markets..." Lu Qing frowned and murmured, "What do students and office workers have in common?"

"It doesn't have to be a common point." Ruan Yu knocked on the table and said, "It can also be a connection point."

Song Huaijin raised her eyebrows and agreed, "That's right, we can first focus on college students, preferably graduates who are about to enter society."

Every graduation season, there will always be some fresh blood flowing into the society.And these fresh graduates are the biggest help to change the direction of society.

If Ruan's new products can be opened up to fresh graduates, and then use their power to promote them, then Ruan's new products can easily occupy a place in the professional clothing market.

However, they seem to have overlooked an important issue.

"The next graduation season will be in June, and it will be more than half a year from now." Ruan Yu shook her head, "If we launch new products in the next quarter, our new products will be outdated by June next year."

Hearing this, Lu Qing was silent for a while, and said hesitantly, "Why don't we postpone the release of new products?"

"No." Song Huaijin immediately retorted, "Ruan can't afford to wait."

Now that the clothing industry is well developed, various small companies are constantly rising, not to mention the Gu family is eyeing them.If they do not act before New Year's Day this year, then the clothing industry will soon lose the status of Ruan.

Seeing Song Huaijin's categorical refusal, Lu Qing also understood that she had said something stupid.

But if you insist on launching new products at the beginning of the next quarter, how can you successfully open up the urban beauty market?

The three were silent, and fell into a dilemma for a while.

Ruan Yu rubbed her temples, her face serious.She flipped through her phone casually, her eyes fell on the words "newcomer" on a certain comment, her eyes suddenly lit up.

"We really came to a dead end." She tapped her head and said with a light smile, "Who said that the market for urban beauties can only be opened through fresh graduates? We can definitely push new products directly into this market."

Lu Qing didn't quite understand, and asked with a frown, "How?"

"We launched new products at the beginning of winter. It's cold in winter, and Ruan's clothes are just right to keep you warm and comfortable." Ruan Yu said as she hooked her lips.

Song Huaijin instantly understood what she meant, narrowed her eyes slightly, and said with a smile: "That's right, a few years ago in winter, many people would choose Ruan's bottoming clothes. Add a touch of fashion and it will definitely be popular.”

After listening to what they said, Lu Qing also understood a little bit.He thought for a while, and then raised a question: "But now many women in the workplace will buy fixed brand clothing."

This is true. In order not to make mistakes in dressing, women in the workplace have tried many brands of clothes, and it takes a long time to find their own style.Also because of this, they rarely try new brands.

Of course Ruan Yu thought of this, she chuckled and shook her head, "Who says we're targeting urban beauties directly? I mean, focus on future urban beauties."

"The future?" Lu Qing was puzzled.

"That's right, they are rookies in the workplace." Ruan Yu said, "They have just entered the workplace and have not yet found their own style positioning. And in the next season, they will work for three months, and they will also have a certain purchasing power and fashion acumen .”

Song Huaijin looked at Ruan Yu appreciatively, nodded and said, "Winter is exactly the time when newcomers in the workplace urgently need to define their style."

Ruan Yu looked at him, and the two sang together, "Our new product is warm, lightweight and stylish, which is more in line with the selection criteria of newcomers."

After listening to their analysis, Lu Qing's eyes became brighter and brighter, and he clapped his hands again and again: "Yes, a newcomer in the workplace. He has both purchasing power and publicity, and he will not pursue brand value and fashion too much! Perfect!"

After he finished speaking, he looked at the two Ruan Yu who were looking at each other and smiling, and couldn't help teasing: "Mr. Ruan, Mr. Song, I just realized that you are really a match made in heaven."

When Ruan Yu heard this, she was both proud and shy.

On the other hand, Song Huaijin didn't change his face, and said with a smile in his eyes: "Of course, we are husband and wife after all."

Lu Qing was fed a mouthful of dog food, and waved her hands pretending to be disgusted, "Okay, I know you are in love, but can you consider the feeling of being single?"

His playful tone made Ruan Yu laugh out loud, and said, "If you can't stand it, you can also find a girlfriend and feed dog food with us."

"Forget it, I don't want to be so inhuman." Lu Qing shook her head, hugged the plastic model and said, "I'm married to the designer, no one can separate us."

"Then you have many rivals in love." Ruan Yu said in a good mood, "Unfortunately, I also like design, so let's compete fairly?"

Lu Qing looked at her from the side, raised his eyebrows and said with a smile: "Well, Mr. Song, you dare to step on two boats. Mr. Ruan, what do you think?"

Holding Ruan Yu's hand, Song Huaijin didn't change her face, "It's okay, I believe she still loves me the most."

Hearing this, Lu Qing hugged her shoulders and said repeatedly: "I was wrong, I shouldn't ask for dog food."

"Okay, stop being funny." Ruan Yu laughed, returned to the topic, and said solemnly, "What do you think about the promotion of new products?"

Lu Qing also came back to his senses, "For new products, the most important thing is the new product launch."

He has already made up his mind that at the new product launch event, he will find a few newcomers in the workplace to show their experiences, and then through the proper publicity of the media, the reputation of Ruan's new product will be opened up.

Obviously, Song Huaijin also agrees very much, "We can make a few promotional videos to compare the performance before and after wearing Ruan's clothing. From bulky to light, from only demeanor but not temperature to demeanor and temperature, from old-fashioned to fashionable. In this way, the advantages of Ruan's clothing can be highlighted."

Ruan Yu frowned, and shook her head slightly after he finished speaking.

"President Song, what do you think?" Lu Qing asked.

After clearing her throat, Ruan Yu came up with a bold idea, "I don't think we have to hold a new product launch event."