President, give me back my body!

Speaking of business, several people put away their smiles and looked serious.

Lu Qing spoke first, "I checked Ruan's new products in recent years, and found that their style is too single, and the audience is relatively small."

"Yes, Ruan's style has always been more Korean-style and lively, with a strong direction." Song Huaijin rubbed her temples, got up and took out a stack of documents from the bookshelf, spread them on the table, and said, "This is the last time I released it. New product, sales are terrible."

Ruan Yu picked it up and compared the design pictures in detail.

A few years ago when the Han style was introduced into the country, President Ruan discovered the benefits contained in it. Now, the company’s factory is asked to make patterns according to the popular Korean style clothing, and then modify it, adding some more lively elements. newest.

This new product has attracted the love of the student party, and the price is reasonable, and the sales volume is booming immediately. With this opportunity, Ruan has become one of the leaders in the clothing industry.

Perhaps dazzled by the benefits, Ruan did not keep up with the pace of the market and made innovations and modifications on the basis of popular products. The new products in recent years still followed the old path, and were gradually covered up by other companies with ever-changing patterns.

What's more, some people say that Ruan's clothing is now a symbol of "earth".

"The new products in recent years have only been changed in color and small decorations. They seem to cater to the market, but they have lost their own style."

Lu Qing took out a blueprint and criticized mercilessly, "The autumn new style three years ago used the popular houndstooth pattern at that time. But it used earth brown and white plastic, and used green grass as decoration. "

Song Huaijin looked at the copywriting given by the designer at the time, "Brown and white represent stability, and green represents life and vitality. The three colors overlap, like a natural elf jumping on the ground."

"Heh." Lu Qing sneered and mocked, "Don't you think this style looks like the land that just sprouted in a mountain village?"

"Cough cough." Ruan Yu coughed a few times in embarrassment.

Lu Qing glanced at her and took out another blueprint, this time with an even uglier expression.Ruan Yu raised her eyebrows, stretched her neck and moved closer.

This is a new product for spring last year. It uses the popular khaki base at the time. The hem of the dress is wide and pleated, surrounded by wavy lace in the middle, and pearls are dotted on the shoulders.

As soon as this new product was launched, it immediately entered the "Spring Earth Clothes Ranking List" of a certain forum, and it was still in the top three.

"This is like a curtain." Song Huaijin commented viciously, hitting the nail on the head.

Ruan Yu's face gradually burned, and she said uncomfortably, "Yeah, it's not that ugly."

"President Song, are you serious?" Lu Qing raised her eyebrows, shook her head and said, "It seems that sooner or later, Mrs. Song will follow in the footsteps of Mrs. Ruan."

"No, no, I don't." Ruan Yu waved her hands repeatedly.

Lu Qing withdrew his gaze and continued to turn over the paper.

After reading only three, he closed his eyes unbearably, and put the drawings upside down on the table.

Pursing her lips, Ruan Yu felt that the artist's eyes were stained.

"It seems that Ruan's problem is very serious." Song Huaijin shook her head, handed the market research that the salesman had done in advance to Ruan Yu, and said, "This is the evaluation of consumers, take a look."

Seeing that Ruan Yu took it, he kindly said, "I suggest you make mental preparations first."

Hearing this, Ruan Yu took a deep breath, lowered her voice and said, "Is it really so unsightly?"

Song Huaijin nodded, and said again: "This market survey is mainly aimed at the student population. As you know, the imagination of students...is relatively rich."

Clenching her fists, Ruan Yu took over the results of the investigation with a solemn face.

Seeing her look like death, Song Huaijin chuckled and comforted: "Don't worry, no matter what the problem is, we will solve it together."

"Okay." Ruan Yu agreed, feeling a little relieved.

Just like what they thought, consumers also felt that these clothes were too earthy, even more poisonous than what Lu Qing said.

"When these clothes reach the 80s, some people may not be willing to wear them."

"I don't know what Ruan's designer thought, but mixed blue and fluorescent yellow together. But then again, Ruan's clothes are of good quality and quite cheap, so I can only buy those black and white ones for the base. "

"It's so nasty, there are some boys in my class who wear this clothes. Looking at the back, I think it's a village woman who has entered the city."

After reading these comments, Ruan Yu sensitively found that 90.00% of consumers have made two friendly comments on Ruan's clothing - good quality and low price.

She thought about it, and looked at the sales of various series of clothing, and found that no matter what season it was, the best thing to buy was always a solid color base.

"I have an idea." Ruan Yu marked some comments and said seriously, "I selected some market research on Ruan's men's clothing, and found that most people think that the clothing style is feminine. I think we can use this a little."

Hearing this, Song Huaijin frowned, raised her eyebrows and asked, "You mean, you won't make men's models anymore, but focus on women's models?"

"That's right." Ruan Yu nodded, and said again, "The Ruan family used to target students, but I think we can turn our attention to all women."

After hearing this, Lu Qing immediately became interested, and quickly said: "Yes, there is always one less piece of clothing in a woman's closet, let alone relatively cheap clothes."

"That's right." Ruan Yu said again, "We can find that the best-selling base is pure color. And no matter what season, no matter what age group women wear, they must wear base. Why don't we start with base Starting with clothes, can you obtain information about consumer preferences while gaining benefits?"

Her idea is to make a new improvement of all Ruan's bottoming clothes, and then carry out precise sniping according to the sales of different styles of bottoming, and extend the design of the best-selling styles, so as to launch the entire series related to it.

Obviously, Song Huaijin also had this idea.The two looked at each other, their eyes sparkling.

"You're right." Song Huaijin said, typing on the keyboard with her fingers, and a contrasting curve appeared on the computer screen after a while.He turned the computer to the two of them, and said in a deep voice, "This is the bottom line sales for each company."

Ruan Yu took a closer look and found that only Ruan's base clothing had been growing steadily.

Song Huaijin hit the Enter keyboard, and the prices of all the company's basic clothes were gradually listed on the screen.Although the price of Ruan's primer is not the lowest, it is definitely not expensive, not to mention that it is made of breathable and light cotton fabric.

"In this way, the price-performance ratio of Ruan's clothing is quite high." Lu Qing rubbed his chin, thinking about Gu's new products, and murmured, "Although Gu's new products are good, the price is relatively expensive. It was popular because of the bright spots, but because of the scandal, it lost the opportunity to become a high-end brand.”

Ruan Yu nodded in agreement.

Although Gu's new product is good this time, the price is on the high side, and he has no brand effect, so his status is a bit embarrassing.

Just imagine, the same tens of thousands of clothes, are rich people more willing to buy big-name clothes?After all, wearing big-name clothes is more face-saving than Ruan's clothes.

"So we can make good use of this shortcoming and fight our way out of Gu's new breed." Song Huaijin said.

"That's right!"

The three looked at each other and hit it off.