In a blink of an eye, two days later.

Xia Yatong came to JC Entertainment Group again, this time she came here mainly to finalize the shooting plan of Yazhu Cosmetics brand's advertising endorsement with the advertising director, so as to conduct the first test shoot.

After all, Yazhu Cosmetics brand endorsement is an international endorsement, so relatively speaking, it is impossible to finish it hastily.On the whole, it is still necessary to go through a certain program screening, and finally select the most suitable market advertising program for each place to launch.

So this time, the final version will be at least three versions, which will be launched in China, country F and other continents.

Of course, the trial version confirmed this time is mainly the version that will be launched in China, and in the next few days, the three versions will be released one after another, so that the final market launch will be carried out at the same time.

For this, Xia Yatong was also very excited in her heart. She was looking forward to how exciting the final advertisement would be, and also looking forward to the benefits and effects of the final advertisement.

Xia Yatong walked into a conference room. There were already more than ten people in the conference room. They were the entire special group responsible for the Yazhu brand cosmetics endorsement and the advertising director of JC Entertainment.

This time, JC Entertainment set up a special team for this purpose, because this phenomenon is enough to prove the importance of Yazhu brand cosmetics endorsement to JC Entertainment this time. It is proving the ability of JC Entertainment.

Xia Yatong looked at so many people present and found a seat to sit down.

Soon, Li Lin, the advertising director, took the lead and said, "Okay, since we're all here this time, I'll let you know something first. I believe you can feel the endorsement of the Yazhu cosmetics brand this time." I got it, the company is still very fancy about this matter. Of course, this is not entirely because of the international reputation of the Yazhu cosmetics brand, but also because the person who endorsed this time is our company's newcomer Xia Yatong.

Xia Yatong, the company is also very surprised that you can become the spokesperson of an Asian cosmetics brand this time.So this time a special team has been specially set up, and I still hope that you can work hard to assist the filming work without being arrogant or impetuous, and complete your own work well.

In addition, your manager Wen Jingnian will also control your entire shooting progress in the future. Similarly, Wen Jingnian may also participate in our special group meeting at any time. "

"Okay, I see, thank you director, I will work hard." Xia Yatong said, nodding seriously.

She understands that this is a hard-won opportunity for her to shoot, and she also knows that many people will not be satisfied with getting such an opportunity with her position.But she has already got this opportunity, so she will definitely not let it go, so she can only get everyone's approval by working harder.

After listening to Xia Yatong's words, Li Lin applauded first and said, "Okay, I believe that since you have said such a thing, you will be able to do it. If so, then let's really start today's meeting! First of all, everyone has There is no good plan to mention."

"I think we can take a different route from the Yazhu brand cosmetics endorsement in the previous issues, so as to highlight the difference and new ideas." Soon a group member expressed his opinion.

Randomly, another team member retorted: "I don't think we have to take a different route from the Yazhu cosmetics brand endorsement in the previous issues, highlighting new ideas is not necessarily a good thing.

The Yazhu cosmetics brand itself is an internationally renowned cosmetics brand. It already has a certain fixed consumer group. There are two main reasons for the continuous advertising. The first is to maintain old customers, and the second is to Add new customers.

If we change the route of its cosmetics brand endorsement, then to a large extent we will lose at least 30% of our old customer base, and it will not be easy to increase 30% of our new customer base.In this way, the loss may only be greater, and the loss is greater than the new customers. This is definitely not the original intention of advertising. "

"..." After listening to the speeches of the two team members, Li Lin felt that what they said had some meaning. The first team member suggested that changing the method is indeed a feasible way, and the second The group assignment raises the possible impact of changing the approach, and it is indeed a real big problem.

But if you want to come up with a compromise solution, you need to innovate on the basis of the original advertisement, and you must not cause serious loss of customers, so you want to have a compromise solution, which itself is a relatively difficult thing. .

Therefore, this time, JC Entertainment proposed a special group, and there is a certain reason why they were assigned a special group.

In the end, everyone calmed down and thought about it for a long time, and there was silence for about half an hour. Then, everyone picked up their pens and papers and began to record some things on the paper one after another.

I don't know how long it took, and finally someone started to put down the pen and paper, and after waiting for everyone else to put down the pen and paper, they started to speak, and after everyone read out the plan they had thought of, including Xia Yatong Two options also came to mind.

Therefore, even among so many plans, three plans were quickly decided as the final three plans.In this way, the matter this time is settled in this way.

After finalizing the plan, the members of the special team did not all leave. Nearly four or five of them went to busy themselves with their work because they had other tasks at hand, while the rest of them stayed with Xia Ya Hitomi went for the first test shoot.

Advertising audition studio.

Xia Yatong and others came to this place again, this time she was obviously in a different state of mind than last time, because last time she came here to win this contract, in fact, she might not be able to sign this contract.And this time, she took the trial shooting as having signed the contract this time, and her overall mood became more calm.

When the photography teacher saw her again, he said with a smile: "Yatong, I'm here for a test shoot today! If you have any ideas today, please communicate with me! I think you performed well, I believe our cooperation will be great." Very pleasant."

"Thank you for the photography teacher, I also believe that our shooting this time will be very smooth." Xia Yatong also responded with a smile.

She is confident that the results of the trial shooting this time should be very good.Because compared to the last time, her mentality this time is calmer and more well-prepared. A good mentality is the first step towards success.

After quickly communicating with the photography teacher, Xia Yatong walked in front of the camera and gestured OK to the photography teacher.

Afterwards, Xia Yatong entered the shooting mode, and soon began to have a picture in front of her.This shooting was based on the scene she signed the contract for trial shooting at the time, with a slight adjustment.

Relatively speaking, the whole picture has a sense of familiarity, and the shooting will only be more natural and skillful.

In the end, the effect presented by this picture is still very good, with a strange aesthetic feeling, and this kind of aesthetic feeling can attract many new customer groups, and it also retains some of the elegant and natural feelings that its brand originally mastered. It is very clear and clear, and it is ok to keep the old customer group.

In such a situation, the overall advertising context is still very clear, which can make people fall in love with such a brand unconsciously.

After the trial shooting, Li Lin went over to communicate with the photography teacher. Anyway, Li Lin and the photography teacher came out with satisfied smiles on their faces. It can be guessed that this matter is definitely a good thing.

Since it was still early in the day, it was very straightforward. They even shot the test shots of the next two commercial endorsements.

At the end of the whole shooting, Li Lin walked up to Xia Yatong and told Xia Yatong: "Xia Yatong, the whole shooting this time was relatively smooth. Your first item is about the content of the shooting. If there is an accident, it will be one of the final versions. As for the other two trial shots, overall, I am not particularly satisfied. Overall, I will have a detailed discussion with you tomorrow, and we will also try to shoot commercials for the next two years. The content will be shot for the second time."

"Okay, I got it." Xia Yatong responded, and when she heard that she was shooting an advertisement for the first time, it should be used up and put on the market, Xia Yatong's whole mood was also very excited.

Although the content of the last two shoots needs to be continued, this is not a setback for her, but a source of motivation for her to move forward.

For the next week, Xia Yatong would come to the company every day to ask for advice, including shooting in the later stage and watching the editing process of the post-producer, watching her own appearance with her own eyes, and finally formed her own style. advertise.In the following time, these matters of the entire advertising market have nothing to do with her.Xia Yatong knew that her basic work was completed as a whole, and he only needed to observe the specific state of the advertisement when it was put on the market in the future, even if she was completely gone. the work that needs to be done.

At the same time, on the other side, the office of the president of the Mu's Group branch.

Standing in front of the floor-to-ceiling windows, Mu Yichen looked down from a high place, his mind full of thoughts. He knew all kinds of situations at Xia Yatong's side recently, because his subordinates kept reporting to him. Wen Jingnian gave some detailed understanding.

More and more, he felt that Xia Yatong had become an indispensable part of his life, but soon, he had something to do.

By that time, he didn't know how long he would be able to accompany Xia Yatong, and whether he could give her the happiness she wanted?Can you protect her?Suddenly, Mu Yichen doubted himself again.

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