The Nth Disappearance of My Wife

Tian Xiaoxiao's group reached a strategic cooperation with Mu Yixuan's group and became a subsidiary dedicated to public relations.

And the first PR that Tian Xiaoxiao and Mu Yixuan received was "Liu Xiaoling Spicy Tiao".

Liu Xiaoling Latiao was originally a very famous company.And it's a childhood memory of the post-90s generation, but because it said that spicy noodles are made of corpse oil, such negative announcements and fake news marketing accounts led to the destruction of this spicy strip empire in an instant.

It can even announce its withdrawal from the stage of history. Today's teenagers have never even heard of this spicy bar, and the brand actually has a certain commercial value. After all, it is the youthful memory of the post-90s, so the person in charge of the brand found Tian Xiaoxiao and Mu Yixuan hope to return to public relations.

"Mu Yixuan, what do you think of this thing?" Tian Xiaoxiao saw that Mu Yixuan was flipping through a thick stack of materials in detail, and it can be said that he was extremely serious and sincere in his work attitude.

"Q, this product has already begun to refute the rumors, but because the rumours are not very useful, people still believe the old sayings, so this brand has not recovered its former vitality in time." Mu Yixuan opened a Clarify news paper.

"People still only believe what they have seen before, no matter how much clarification is made, it is useless. He has almost withdrawn from the stage of history, why don't you send some drafts to wash it off?" Tian Xiaoxiao chose the most common method, and The most common method.

"The clarifications in the past are useless. Is it useful for you to issue a press release? It is not very useful. The most urgent task for Wensai is to convince everyone that this brand did not have such a thing. Everything is fake, although the rumor has been released. Many things happened, but not many people believed it, and when most people mentioned this spicy strip, the first thing they thought of was corpse oil.” Mu Yixuan looked at the thick stack of clarifications in his hand, if the clarifications were true If it works, why is the brand still on the verge of bankruptcy?
"I think we can be like Weilong, which is to disclose our production chain and the entire market workshop to the public card, and then let the public see that this is clean, not a spicy strip made of corpse oil." Tian Xiao Laughing and thinking of the current National Spicy Weilong, maybe we can learn from the plan, after all, success has something in common.

But behind the success is easy to overturn, assuming that one day.Your product line suddenly overturned, and the more open it is, the more obvious it is, then the responsibility lies with your product side.

In fact, Weilong's becoming a national spicy bar is mainly related to his own strength, and he frequently invites various big-name spokespersons, and puts on.The production line is all open to the public, and even the taste of the spicy strips is very distinctive.

"The outside world will say that this is just an appearance. It is too difficult to regain the public's trust. I think it should be like this. Experts have tested that there is only flour with additives in it. Youzi water is not what the public thinks. I think Still, I also need to attach a test report." After Mu Yixuan finished speaking, he started to contact Liu Xiaoling's Latiao, and made the test report without delay.

"Of course it is like this. It may prove to the public that this is just what the scandal said, but there is no way to bring this brand back to life. Let's engage in hunger marketing and find a few spokespersons to discuss advertising fees with Liu Xiaoling Latiao. For things, we spend reasonably. Find a relatively popular traffic star, or a well-known veteran star, and then customize a limited edition spicy bar, and then let that star take the lead in eating it." Tian Xiaoxiao plans to let Liu Xiaoling spicy bar To become an IP, let it be pure and not just spicy noodles, but have high added value, but this step is difficult to achieve.

"Do you think Liu Xiaoling's spicy strips are sneakers? You have to know if. Find a traffic star or an old star's advertising fee, but my spicy strips are only sold for [-] cents. Or about one yuan, you let him form a fashion, Let the stars take the lead in eating, and if you engage in hunger marketing, normal people may not buy it, because he is not the kind of sneaker that can be worn on the body all the time, he is something that disappears after eating." Mu Yixuan smiled than Tian It’s much more realistic to laugh. It takes money to do any kind of marketing, but now Liu Xiaoling doesn’t have Latiao.

"Why can't we do hunger marketing? We can make this Latiao a joint name. First, we should find one. It is more famous. It is this Latiao, and then recommend this Latiao to his fans, and then draw a lottery for Latiao, I think you are very suitable, and I think I can do it too." Tian Xiaoxiao hasn't realized that the biggest problem is that Liu Xiaoling has no money for spicy food, but he still wants to go the same way, and take the route of hunger marketing when he is in the dark, because This kind of thing is really hard to get tired of.

After all, the capital regards everyone as leeks and soft little sheep, cutting leeks and wool.

"Then what are you going to do? When this trend is over, what can we leave for this brand? You may not be able to bring this product to the fire, because most of the celebrity audience, even you and me There are only fans, but fans have bought enough, he has tasted it, and if he thinks he has bought enough, he will not buy it again

.So what is the role of our public relations? "Mu Yixuan's vision has always been longer-term than ordinary people, so look at it from Mu Yixuan's perspective.

Hunger marketing is a rotten way. Although this rotten trick is still useful and has a large audience, Liu Xiaoling Latiao does not have the capital to engage in hunger marketing, because he has no reputation at all, and he cannot be popular if he is not popular. High consumption cannot be played.

What is people hunger marketing for?In fact, generally speaking, it is all for the little vanity in my heart, because you can't grab what I have, it's as simple as that.

Some people may also want to enjoy high treatment and advanced technology, but in fact, many of them are still at the mercy of vanity.Hunger marketing is to capture the idea that most people want to get what others can't get.

"But what we can do now is to do it step by step. You can't force so much, you know? Let's find a group of people for Amway, and then let this brand launch a joint series with other companies. , and then launched a joint series, you can push mobile phone cases, um, even skin care products, lipsticks, aren’t these all the hot money-spinners now? As long as the packaging is exquisite and beautiful, someone will pay for it.” Tian Xiaoxiao even connected.The co-branded brand has already been thought up for Liu Xiaoling's Latiao.

"Haven't the trap of consumerism been eaten enough, haven't you spread enough? Think about it, what he mainly sells is spicy noodles, not his joint name. Even if the joint name becomes popular, don't care about his spicy strips What's more, the rest of the company's money is only enough for our public relations fees, and the joint name can be said to be basically gone." Mu Yixuan nakedly put Liu Xiaoling's current plight on the table, and poverty is the biggest original sin.

"The top priority, let's clarify the true meaning of what we do first. If it doesn't work, let's write about the predicament Liu Xiaoling Latiao is currently encountering. Tell everyone that we are not easy. If someone really feels compassion, maybe we The goal has been achieved." Tian Xiaoxiao is not thinking about hunger marketing, because there is no money at all now, what kind of hunger marketing is it?
Hunger marketing is a trap of consumerism, can ordinary people like you play it?
A blog post titled: "Tears of the Times—Liu Xiaoling Spicy Tiao" with a test report attached began to wreak havoc on the Internet. My blog post really came from Mu Yixuan and Tian Xiaoxiao.

I wrote all the injustices I have encountered in these years, so the gossip, and the difficulties that the brand is currently encountering, and I quickly gained the sympathy of netizens. After all, people have feelings.

And Liu Xiaoling's spicy strips are counted. Those born in the 90s felt that everything they ate in their childhood was very good. Tian Xiaoxiao and Mu Yixuan chose to go to the street to deliver spicy noodles and set up street stalls.

"Can I take a photo with you? I have always liked you two, especially Mu Yixuan." The little fans lined up to look at Tian Xiaoxiao and Mu Yixuan.

"You can take pictures, but can you buy our spicy strips? Our cheap strips are only one yuan. After all, we sell them, so they are twice as expensive." The spicy strips in Tian Xiaoxiao's hand dangled brightly , the subtext is to say buy me buy me buy me.

You can take photos with celebrities for free, so it's not too much to buy a spicy strip. Tian Xiaoxiao and Mu Yixuan's spicy strips were all sold out.

Liu Xiaoling, who was left in the corner, reappeared, but who will apologize to the questioned Liu Xiaoling for the rumors and rumors at the beginning.

Those who should be responsible are those fake news with hypocritical and smelly marketing accounts, or those ignorant parents.Or those of us who are ignorant.Could it be the spicy strips themselves?

An old brand was destroyed in an instant because of the fake news of the marketing account that did not exist, and finally stood up bit by bit with difficulty.But no matter how hard he tried now, he couldn't return to his original brilliance and peak, because he had already passed, his best years in the past, and everything now seemed to be just a flashback.

No one knows how long this Latiao brand can last, maybe next time it will be ruined by another alarmist rumor.

Or maybe it's another brand next time, it might be ordinary people like you and me next time, why didn't you receive any apology?

No one is responsible for the original slander, because the law does not blame the public.

The panic of the unknown, the heart being used, and the maliciousness that comes out of the mouth, all seem so grand, is this unique to this era?No!Every era has it. Hearing rumors ends with wise men. It seems that most people like to be the one without brains.

Do unto others, do not impose on others.

Take care of yourself.Treat it rationally.