Wrong Love on the Way to Marriage: The CEO of First Love Seeks to Get Back Together

Su Yin's address to Zhou Tongkai was changed back to Mr. Zhou unknowingly. Su Yin did not forget the undisguised jealousy in Xie Ci's eyes when she called Tongkai just now.

She just wanted to ask Zhou Tongkai for help, so she habitually yelled a little more friendly. She didn't want to cause conflicts between Zhou Tongkai and Xie Ci. Although she knew such things, neither of them would mind, but there were some It’s better to avoid things as much as possible. It’s not easy to have a friend. Su Yin doesn’t want two people to have conflicts because of herself. She looked at Zhou Tongkai and said, “Just now I was thinking about one thing. Mr. Zhou's help, I don't know Mr. Zhou, can you give me a convenience?"

Zhou Tongkai was taken aback for a moment, then smiled and said, "Miss Su was joking, you know my family background, there are only a few things I can help with, if there is really anything to do, thank you The ability to resign is completely sufficient, and there is no need to find me."

Zhou Tongkai didn't refuse. He thought that Su Yin wanted to get rid of some people behind his back. He felt that this kind of thing that stood out for his lover was better than doing it himself. Su Yin shook his head. She knew how much Zhou Tongkai wanted. Well, looking at Xie Ci, she said, "Only you can do this, and A Ci can't help you."

Xie Ci frowned, pulled Su Yin's wrist, looked at her with a little dissatisfaction in his eyes, and said, "Is there anything I can't do that only he can do?" Remember you just asked me what I was thinking?" Xie Ci nodded and curled his lips at the same time, it was this question, he asked it, Su Yin actually avoided it and didn't answer.

Su Yin glanced at Xie Ci, and immediately understood what he was thinking, and said helplessly, "It's not that I don't answer you, it's just that I don't know how to organize the words. Mr. Zhou's actions just now gave me some inspiration. , I was thinking, Cardamom has been making cosmetics before, but cosmetics are very popular, and the cosmetics designed for ordinary people have never been on the table. No matter how good the quality is, it can’t compare with those who are already famous, even very famous Therefore, I think if we can change our way of thinking and design unique cosmetics for those wealthy and powerful ladies who can even afford it, it may be possible to start the brand of cardamom to a certain extent. Increase the influence of cardamom."

The three people present were silent at the same time. Zhou Tongkai was obviously in a state of shock. His eyes widened and his mouth was open but he couldn't speak. He didn't expect Su Yin's thoughts to be so active. One action can give Su Yin so much inspiration. Su Yin talked about her plan in a calm manner. Gradually, even Zhou Tongkai, who is not interested in business, gradually became a little tempted.

"Although I don't know much about cosmetics, I also know that it's not as simple as making a drink. Even if I make a glass of wine, I need to do a lot of preliminary preparations, including knowing the person's life and character , and then I have to choose wines with different tastes and mix them together according to a certain ratio based on what this person has experienced, just mixing wine is already so difficult, let alone making cosmetics?"

Zhou Tongkai’s worries are justified. Making cosmetics is different from making wine. Some wines are already prepared and placed there, as long as you make them. But cosmetics have different production lines. The raw materials for sample production are all mixed together in a certain proportion, and then produced through a special production method. This process is cumbersome and complicated. If it is a unified product, it can be done with one production line. Made it.But if it is aimed at a certain person, it is not worthwhile to spend all this energy.

What's more, the general functions of cosmetics for the public are relatively common and do not need to be unique, so it is not troublesome to make, but it is different for individuals, because everyone's requirements are different. Some girls Those with bad skin want to protect their skin, some girls have dry skin and want to moisturise their skin, while others want to whiten their skin. Different people have different requirements, and the focus of the cosmetics produced must be different. .

Different emphases mean that at the beginning of production, the choice of raw materials is different, and the production method is relatively slightly changed. Such a choice seems irrational, so Zhou Tongkai's worries are very reasonable.

Su Yin didn't feel the anger of being denied, but said calmly. "I know that this kind of cosmetics is very troublesome for others, but it is undeniable that there are many rich people in S City, and there are also a lot of people with real strength and background. The cosmetics that attract them are nothing more than those big brands that enjoy international reputation, but even those brands that have really gone international, it is impossible to make unique cosmetics for them, so the only thing they can choose is the price Cosmetics that are expensive, but anyone who has money can afford them does not meet their requirements, but on the contrary, if we can find them at this time and propose cooperation, the company will design a cosmetic for them that is unique to them , only for the needs of one of them, I believe no matter what financial and material resources they pay, they will agree."

Su Yin is very open-minded. She doesn't have the habit of picking sesame seeds and losing watermelon. For cardamom, what really needs to be captured is the market, so those niche users are the main body of cardamom.

Moreover, Mingshuanghua's original intention was to make cardamom a well-known brand, not just to be used by those ladies, but to hope that every ordinary person could know cardamom, and even use cardamom cosmetics, Su Yin no matter what In the future, she will never forget Ming Shuanghua's original plan, which is firmly in her heart, but now she wants to change it in a different way.

"I don't mean to hope how much cardamom can make, but I want to use this method to open up the publicity of cardamom. Although cardamom now has a place in the cosmetics industry in S City and is known by some people, the audience The range is not very wide, and it has no competitiveness compared with those big brands, so I think what Cardamom needs now is to really make a name for itself, to make a representative brand, and exclusive design can be our What I want is not to attract the attention of those ladies and gentlemen, but to launch the cardamom brand through their mouths, so that everyone knows the existence of cardamom."

Cardamom spends a lot of money on promotional advertisements every year, but the effect is not so good. Nowadays, cosmetics companies in S City have been established one after another, and the competition is very fierce. Almost every TV station will broadcast some advertisements about cosmetics. It didn't achieve the desired effect, so Su Yin was still a little anxious, but if he could launch a custom-made one, it would cause a different effect through word of mouth among the ladies.

The economy of City S is developing rapidly, and relatively speaking, there are more rich people. Although there are not many families with a century-old family background, there are still a considerable number of upstarts.

Through those rich ladies, you can quickly gain popularity. Since they can accept cardamom, then other rich people, or those who are willing to follow suit, must also accept it. Word of mouth is better than those publicity. much better.You know, not everyone can watch TV, and not everyone wants to try to buy something when they see an advertisement, but what people say is different.

When watching TV, I will habitually doubt the falseness of advertisements, but hearing what others say, especially after using it, is relatively more credible, and this is exactly what Su Yin wants , She didn't ask for much benefit from those ladies, or how much money she got from them.

The publicity effect she needs from those celebrities can bring her. Those celebrities use the uniquely designed cosmetics of cardamom, and then become interested in this kind of cosmetics, or become interested in cardamom, and go back and pass on a message to her friends. It is easy to arouse other people's interest. Who doesn't want a cosmetic that belongs to them alone? Even if some girls can't afford it because of their family environment, it is not a problem to find their friends to buy a cosmetic that belongs to them. , when the brand of cardamom spreads, it will naturally attract attention.

This is the so-called advertising effect!

You must know that there are exchanges between the rich people in S City and those ordinary people. Even the rich are using cardamom, so ordinary people naturally know more about cardamom. Loved by the public, no one likes to feel the difference between themselves and others, because people are born equal, some big brands are only designed for some famous people, the price is expensive and non-ordinary people can afford it, at this time , the gap between people will make those ordinary people feel dissatisfied, but Cardamom does the opposite. First, it uses rich people to start the brand, and then designs some cheap cosmetics that can be used by ordinary people. This satisfies the vanity of some people to a certain extent.

You must know that I can also use this kind of cosmetics, not only rich people like you can use it!
Once this vanity is satisfied, the impact is huge.Su Yin took a fancy to this!
After sorting out her thoughts, she spoke slowly.